Thanks to the rapid development of overseas markets, Xiaomi can quickly become the world's third largest mobile phone brand. However, in the third quarter of 2021, affected by the lack of cores, Xiaomi's share of the global market has declined to a certain extent, returning from the second position to the third. However, the performance of overseas markets has always been good.
On December 13, Canalys, a well-known data research organization, published a report on the Latin American market. The report said: Xiaomi is growing very fast in Latin America and has now become the third mobile phone brand, with an overall market share of 11%. The report also cites Xiaomi's achievements in the Latin American market in recent years.
1. Xiaomi's market share in Peru is 31%, and it is the largest mobile phone brand in the market;
2. Xiaomi ranks second in the Colombian market, with a market share of 27%;
3. In 2020, Xiaomi's shipments in the Carrier channel in the Colombian market increased by 6500% year-on-year; in the Mexican market, by 244% year-on-year; and in the Chilean market, by 1610% year-on-year.
What is more powerful is that Xiaomi's marketing strategy in the Latin American market has been recognized by other brands, and they have begun to emulate Xiaomi. The report specifically mentioned that Xiaomi brought other domestic mobile phone brands such as vivo, OPPO, and ZTE to enter the Latin American market. The data shows that the domestic brand with the highest market share in Latin America outside xiaomi Q3 is ZTE reaching 4%, followed by OPPO, with a market share of 3.4%; and TCL with a market share of 2.5%, vivo market share of 2%. It can be said that the domestic mobile phone brand in the Latin American market has achieved multi-point flowering, and the future will definitely launch an impact on the first place Samsung.
By the way, the number one brand in the Latin American market in the past third quarter is Samsung, and the second place is Lenovo. Lenovo can rank second by the Motorola brand, which is why Chen Jin said that the overall shipment of Motorola this year will exceed 53 million units. Because Motorola has a very large user base in the North american and Latin American markets, and even in the European market.