The Spring Festival is approaching, and every new year is also the last wave of climax of the automobile market in the year. However, this year's car market is slightly more deserted than in previous years. The main reason for this situation is because of the shortage of vehicles and the increase in prices brought about by the chip crisis.
Although in recent times, the price of many models has stabilized. However, compared with previous years, car prices are still high. Especially in the second half of 2021, many models have experienced significant price increases. Especially luxury brands, rising and floating up to tens of thousands of yuan. Today we will take stock of a few luxury brand models that have risen significantly in the chip crisis last year. Among them, the highest increase is as high as 50,000 yuan or so, last year's friends who bought luxury cars may wish to take a look, have you been a "wronged head"?
BMW 3 Series
Undoubtedly, as the pillar product of BMW brand sales, the sales volume of BMW 3 Series has always been among the top luxury brand cars. The reason why the 3 series is good to sell is also very simple, a more youthful and dynamic appearance, coupled with the latest family-style design of the interior, in terms of luxury and sports to achieve the same level of high standards, but also take into account the comfort and handling, the product power is not to be picked.
However, due to the shortage of chips brought about by the shortage of cars, last year's BMW 3 series price is also soaring, take the low-end main sales model 325LiM sports suit, the previous market can generally be discounted to the price of naked cars about 300,000, but in the second half of last year, the price of this configuration of naked cars in some areas is even slightly higher than the guidance price, landing needs about 350,000, despite this, many 4S shops of commercial cars are still in short supply.
Audi A6L
Also as a hot model of the Audi brand, the market heat of the Audi A6L is also very high. Especially this generation of products, in terms of pricing and positioning, is more cost-effective than the same level of Mercedes-Benz E-class, BMW 5 Series, coupled with the terminal is very attractive discounts, so that the first half of the A6L has been walking in the head of luxury brand sales of large and medium-sized cars.
Under the factor of chip shortage, the A6L has no car to sell. In 2019, the low-end Audi A6L 40TFSI entry-level model only needs about 340,000 naked cars in some areas to start, but in the second half of last year, the Audi A6L market soared, and the most exaggerated time even became a guide price to sell cars, with an increase of up to 50,000. This also caused the Audi A6L to fall sharply in sales in the second half of the year, and finally missed the throne of the year-end sales champion of the same level.
Mercedes E-Class
If you have known the luxury brand of the price of each model of friends should know that Mercedes-Benz has been the BBA three of the highest price brand, but with the A6L, BMW 5 series replacement, the same level of Mercedes-Benz E-class since the official replacement in 2016, is still maintaining the state of the change, so in terms of product strength is indeed slightly inferior to the two competitors. In terms of car prices, the E-class of the 2021 model itself is not high.
However, due to the same chip shortage problem, the price of mercedes-Benz E-class has also risen with the tide, from the initial discount of tens of thousands to a small number of discounts, and then to the original price of selling cars. But it is worth saying that despite the high price of the car, the Mercedes-Benz E-Class still relies on its excellent brand premium ability in exchange for good sales. Recently, the E-grade price has returned to stability, if you also like this generation of products, you may wish to consider starting at this moment.
Conclusion: To describe last year's car price in one sentence: "Non-essential, do not buy a car". As far as ordinary people are concerned, money is not blown by the wind, and it is obviously not cost-effective to spend more money to buy the same thing. Keep the money this year the price is stable and then buy, save tens of thousands of dollars is not fragrant?