At the end of the first month of the second quarter, the world's major data research companies began to become active, and they published global or market segment survey reports. However, in the first quarter of this year, the reports of major data companies varied greatly, and the reports issued by each company ranked differently.
On April 29, Canalys reported that the overall shipment of China's smartphone market in the past quarter was only 75.6 million units, down 18% year-on-year and 13% month-on-month. Let's take a look at the specific rankings:
Champion: Glory, shipments of 15 million units, market share of 20%, an increase of 205%;
Runner-up: OPPO, shipments of 13.9 million units, market share of 18%, down 34% year-on-year;
Third place: Apple, shipments of 13.8 million units, market share of 18%, an increase of 17% year-on-year;
Fourth place: vivo, shipments of 12.2 million units, market share of 16%, down 44% year-on-year;
Fifth place: Xiaomi, shipments of 10.2 million units, market share of 14%, down 22% year-on-year.
Taking this data as the standard glory of course becomes the biggest winner, it should be noted that this is the first time that glory has become the first brand in the domestic market share. Whether it was merged with Huawei in that year, or now independent, it is the first time. This shows that honor has been recognized by domestic consumers after independence, and to a large extent, it has been recognized by the original Huawei old users.
Among the top five brands, Honor is the brand with the highest growth rate, and Apple is the second brand. The remaining three brands are all in a state of decline year-on-year.
No matter who is the first, we can clearly see the fact that the domestic smartphone market has experienced a serious contraction, and the sales volume in the first quarter of this year is basically the same as in 2020, and the year-on-year and month-on-month are in a state of decline. Under such a premise, Apple may become the final winner, and domestic brands have to guard against and need to make effective actions, otherwise the first target of everyone's purchase in the future will definitely be the iPhone.