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Data is the most convincing, and people often look at the development trend of an industry through data. Last year, in the fourth quarter of the Chinese mobile phone market, Apple once again seized the first place. This is also enough to show that Apple's mobile phone has an important influence in the domestic mobile phone market.
Apple's ability to have such a performance is inseparable from the iPhone 13 just released in the fall. Every year after Apple's autumn conference, there will be a big reshuffle in the share of the mobile phone market, and Apple has become the biggest winner.
Now that it has been some time since the release of the iPhone 13, can Apple continue to sit firmly on the first throne? The report card for the first quarter of this year already says the answer. The authoritative market research agency Cointerpoint announced the market share ranking list of the market in the first quarter of 2022.
From this list, it can be seen that the mobile phone market is again a "big reshuffle". Huawei fell out of the top five, and Apple did not qualify for the first place. And the one that sits firmly first, surprisingly, is VIVO. With a market share of 19.7%, VIVO is at the top of the list, becoming a domestic "new dark horse".
In second place is OPPO with a market share of 18%, and Apple fell to third, with a market share of 17.9%. The rankings of Huawei, Xiaomi and Honor are lower than we think, and Huawei's market share is only 6.2%, and the reason is also very clear. Chips and 5G networks cannot achieve freedom, which has caused certain troubles to Huawei's mobile phone business.
As the development of the former Huawei sub-brand Glory, it is still quite good. After Apple, it surpassed Xiaomi, ranking fourth with a market share of 16.9%. Xiaomi's market share is 14.9%, ranking fifth.
Although VIVO is a mobile phone brand in the domestic market, the heat is quite high, and the market share is also good. However, being at the top of the list is still quite surprising. Why did VIVO perform so strongly in the first quarter of this year? In fact, as a sub-brand of VIVO, IQOO has contributed a lot of market share.
IQOO, a mobile phone brand, is somewhat similar to the Redmi and Realme brands, and is also the main cost-effective mobile phone product, which is also the reason for attracting consumers. iQOO Neo6 is a typical example.
The iQOO Neo6 is equipped with a Snapdragon 8 processor and adopts a 4nm process. And also equipped with an enhanced version of LPDDR5+ UFS3.1, the performance of the phone is greatly full. At the same time, the iQOO Neo6 mobile phone also added an independent display chip Pro, for gamers, power consumption is more stable, bringing a smoother sense of experience.
In terms of battery life, this mobile phone adopts dual batteries, and the fast charging power reaches 80W, which greatly improves the charging efficiency of the mobile phone. And the built-in large battery of 4700 mAh can also meet the power demand of the whole day.
The mobile phone screen is also outstanding, using an OLED screen, supporting a high refresh rate of 120Hz, E4 material. The local peak brightness of the mobile phone reaches 1300nits, even in strong light, it is not afraid of the brightness of the mobile phone. Such a mobile phone screen not only enhances the sense of experience, but also reduces power consumption and prevents blue light.
In terms of imaging systems, it adopts a 64 million triple camera combination and supports OIS optical image stabilization. Overall, the comprehensive quality of such a mobile phone is very high. However, the price is very close to the people, starting at 2799 yuan. On a certain East platform, the praise rate of this mobile phone product is as high as 95%.