On the one hand, Xiaomi refuted the rumors, and on the other hand, CEO Lei Jun appeared on the hot search many times on the same day.
Recently, it was reported that Xiaomi Auto has laid out 7 models, three of which are SUV models.
On April 28, a spokesman for Xiaomi announced that there were false reports today that "Xiaomi Auto has laid out 7 models" and "Xiaomi Auto Range Extender Product Definition is Ideal", etc., and the information has been verified to be completely untrue.
Xiaomi Auto said that the company is focusing on increasing production capacity, accelerating the delivery of Xiaomi SU7, and continuing to improve the user service experience.
A reporter from Beijing Business Daily noticed that not long ago, on April 20, 360 founder Zhou Hongyi posted on Weibo that at the 30th anniversary symposium of the Internet, he mentioned when communicating with Lei Jun, founder, chairman and CEO of Xiaomi Group, "Xiaomi SU7 is so popular, do you want to give me a copy to experience?" Lei Jun said "Xiaomi SU7 is designed for users who pursue driving pleasure, not for me, and then recommend it to me when Xiaomi makes the SUV version." ”
At that time, some netizens speculated whether this meant that Xiaomi Auto would release SUV models in the future.
In the Douyin live broadcast on April 18, Lei Jun answered the same question from netizens (whether he will make an SUV), he said, "This question can't be answered, it needs to be kept secret." ”
However, when connecting with Wei Jianjun, chairman of Great Wall Motors, Lei Jun directly said: There is no plan (to make off-road vehicles) for the time being, Great Wall off-road vehicles are doing very well, and Xiaomi should cooperate with all its peers in the automotive industry to make the industry bigger, rather than doing everything.
On the one hand, Xiaomi Auto urgently refuted the rumors, and on the other hand, CEO Lei Jun appeared on the hot search many times on the same day. Xiaomi cars seem to have been in the spotlight since the launch event or earlier.
On the 28th, Lei Jun responded to the "donation of 1.3 billion yuan to Wuhan University" in an interview with CCTV News, he said, "When I was in school, I lived on scholarships for a long time. At that time, I vowed that I would pay it back 10,000 times in the future. ”
During the live interview, Lei Jun also personally drove to experience various test scenarios, and took the CCTV host to experience the SU7 "catapult start" mode.
He also shared the "traffic password" in the live broadcast, according to the pear video, Lei Jun said: The competition of the entire electric car has been very cruel since last year, and the price war is often the result of competition, we have made the worst plan as soon as we came up, we have always been the king of volumes, the least afraid is the volume, the least afraid is the price war, and the price reduction is expected.
He mentioned that in such a big industry, it is difficult to survive if you are not really strong in your heart. Price war is the only way to go in market competition, each industry is gradually standardized after this step, I hope we will maintain healthy competition in the process of competition, reasonable competition.
On the same day, the episode of "Lei Jun was locked in the car by Li Xiang" also came to an end.
According to previous reports, at the recent Beijing Auto Show, some netizens said that Lei Jun originally wanted to sit and leave when he was observing Li Auto, but Li Xiang, CEO of Li Auto, closed the door.
On the morning of the 28th, Li Xiang posted on Weibo to thank Lei Jun for his recognition of the ideal L6 product, and said, "I must give an ideal L6 Max to express my gratitude." ”
In the afternoon of the same day, Lei Jun visited the offline store of Li Auto live, saying that "the deposit of Ideal L6 Max has been paid". and posted on Weibo, "Li Xiang said to give me one today, I feel that I will buy it more to express my support." ”
Source: Beijing Business Daily Comprehensive