Recently, Canalys, a market research institution, released a market report on the global TWS true wireless earbuds in the first quarter of 2024 (January-March) to see which manufacturers are more prominent~
According to the report, in the first quarter of 2024, the overall shipments of the global true wireless earbuds TWS market reached 65 million, a year-on-year increase of 6%. The top 5 brands in terms of global shipments are: ❶ Apple about 16 million pairs (25% share, down 8% year-on-year) ❷ Xiaomi about 5.5 million pairs (8%, +61% year-on-year) ❸ Samsung about 5.2 million pairs (8%, +3% year-on-year) ❹ Indian manufacturer boAt about 2.9 million pairs (5%, +7% year-on-year) ❺ Huawei about 2.2 million pairs (3%, +13% year-on-year).
In terms of the specific "China" market, the top 5 brands in the TWS market shipments of true wireless earbuds in Q1 2024 are: ❶ Xiaomi (20% share, +76% year-on-year) ❷ Apple (13%, +3% year-on-year) ❸ Huawei (12%, +8% year-on-year) ❹Edifier (11%, +12% year-on-year) ❺Baseus (9%). Personally, I was a little surprised that TOP5 actually didn't have OPPO. Ask everyone, are you using TWS true wireless earbuds now? Which one?
Historical information