Lei Jun's pattern is difficult to hide the embarrassment of the Xiaomi family, can the cultivation of rice noodles from the doll be revitalized?
As the founder of Xiaomi, Lei Jun has always been regarded as a representative of the big pattern. He has a wide range of friends, can appreciate the strengths of others, is far-sighted and will not be bothered by immediate gains and losses, is humble and self-contained, does not easily judge others, is free and indifferent, adheres to his own ideas, and can be regarded as a blessing even if he suffers, and remains open-minded.
Recently, there was news that the Xiaomi Home store was occupied by students and turned into an "Internet café". The main reason for this is that parents are reluctant to buy expensive mobile phones for their children, fearing that they will be addicted to mobile games and unable to extricate themselves. As a place that provides an online environment, Xiaomi Home is undoubtedly very attractive to students.
Although the Internet café industry is now in decline, there is still a certain market. Many students like to play games all night in an Internet café, and for them, Xiaomi Home is undoubtedly a good choice.
Xiaomi Home has been accused of being an "Internet café", which is undoubtedly a blow to Xiaomi's brand image. As a high-tech company, Xiaomi should show an advanced image, not be labeled as an "Internet café". If this phenomenon continues, it will inevitably affect Xiaomi's status in the minds of consumers.
We also have to understand that the reason why this situation occurs in Xiaomi Home is largely due to the concerns of parents. They are reluctant to buy expensive mobile phones for their children, for fear that their children will be addicted to mobile games and affect their learning. Mi Home became an alternative for them.
How should Xiaomi deal with this embarrassing situation? I think they can start from the following aspects:
Strengthen the management of Xiaomi Home, and formulate relevant regulations to prohibit students from staying in the store for a long time to play games. You can also consider setting up some entertainment facilities in the store to attract more parents and children to come and experience.
Xiaomi can launch some mobile phone products for teenagers, which are affordable and functional. In this way, parents no longer have to worry about their children's addiction to mobile games, and they can also meet their children's needs.
Xiaomi can increase its publicity efforts to young people and establish its own brand image. For example, you can invite some teen idols to endorse, or hold some activities on campus to make young people more familiar with and like Xiaomi.
Xiaomi can also consider cultivating rice noodles from the doll. Baby rice noodles are the foundation for cultivating Xiaomi fans, and Xiaomi can launch some products for babies and toddlers to familiarize them with the Xiaomi brand from an early age, thereby cultivating brand loyalty.
The phenomenon of Xiaomi Home being accused of being an "Internet café" has indeed brought a certain amount of embarrassment to Xiaomi. However, as long as Xiaomi takes appropriate measures, adjusts its business strategy, and reshapes its brand image, it will definitely be able to regain its strength and win the favor of more consumers.
In addition to adjusting the business strategy of Xiaomi Home, Lei Jun is also cultivating rice noodles through other channels, especially starting with dolls. As we all know, Lei Jun is a very active person on social media, and he often posts various information on Weibo, WeChat and other platforms to interact with fans.
For example, on the eve of the latest Xiaomi new product launch conference, Lei Jun forwarded the relevant information of the conference on Weibo and said that he was looking forward to everyone's arrival. This is undoubtedly to build momentum for the press conference, and it is also to convey the concept and culture of the Xiaomi brand to fans.
Through the power of social media, Lei Jun has deeply rooted Xiaomi's brand image in the hearts of the people and cultivated a large number of loyal rice fans. No matter what new products Xiaomi launches, these rice fans will have time to buy them, and they love the Xiaomi brand even more.
And to cultivate such a loyal fan base, you need to start with dolls. There are all kinds of baby cereals on the market today, with different brands and different flavors. Parents can choose the right baby rice noodles for their children according to their preferences.
By feeding baby rice noodles, children will develop a good impression of the Xiaomi brand from an early age, which will lead to loyal Xiaomi fans in the future. This kind of method of grabbing from the doll is undoubtedly very clever.
Baby rice noodles alone are not enough, Xiaomi also needs to work on other aspects. For example, Xiaomi can launch some products for teenagers, so that young people can be familiar with the Xiaomi brand from an early age.
For another example, Xiaomi can hold some activities on campus and invite some youth idols to endorse, so that the Xiaomi brand can be deeply rooted in the hearts of young people. Only in this way can a large number of loyal rice noodles be truly cultivated.
The phenomenon of Xiaomi Home being accused of being an "Internet café" has undoubtedly brought a certain amount of embarrassment to Xiaomi. However, as long as Xiaomi takes appropriate measures, adjusts its business strategy, and reshapes its brand image, it will definitely be able to regain its strength and win the favor of more consumers.
Xiaomi needs to strengthen the management of Mi Home and formulate relevant regulations to prohibit students from staying in the store for long periods of time to play games. You can also consider setting up some entertainment facilities in the store to attract more parents and children to come and experience.
Xiaomi can launch some mobile phone products for teenagers, which are affordable and functional. In this way, parents no longer have to worry about their children's addiction to mobile games, and they can also meet their children's needs.
Xiaomi can increase its publicity efforts to young people and establish its own brand image. For example, you can invite some teen idols to endorse, or hold some activities on campus to make young people more familiar with and like Xiaomi.
Xiaomi can also consider cultivating rice noodles from the doll. Baby rice noodles are the foundation for cultivating Xiaomi fans, and Xiaomi can launch some products for babies and toddlers to familiarize them with the Xiaomi brand from an early age, thereby cultivating brand loyalty.
Xiaomi needs to take all-round measures to deal with the embarrassing situation of Xiaomi Home being accused of being an "Internet café". Only in this way can we really regain our strength and win the favor of more consumers.
This is not something that can be achieved overnight, and it requires long-term efforts from Xiaomi. But as long as you persevere, I believe that Xiaomi will be able to get out of the haze and regain its brilliance.