In the current auto market pattern, price factors are becoming an important consideration for consumers when choosing a car. Different models have to adjust in the face of fierce competition in order to seek a better market position. With the boom of the Beijing Auto Show, some blockbuster new cars have been unveiled, which has also brought a lot of pressure to the existing models. In this article, we predict that five popular models are expected to see price adjustments in the next four months based on market changes.
Hard-core off-road new force: Haval Thunder MAX
Hard-core off-road SUVs have always been a niche market, but with the blessing of new energy technology, this segment is quietly changing. The Haval Thunder MAX is a typical example. As the first hard-core off-road new energy model launched by Haval, it retains the tough off-road style while taking into account the needs of daily commuting.
At present, there are similar products such as Chery iCar 03 and the upcoming iCar V23 on the market, which have made great concessions in price to meet different consumer needs. Taking the iCar V23 as an example, the price of the pure electric version is about 150,000 yuan, which is far lower than the traditional hard-core off-road models of the same level. It is foreseeable that when the Haval Thunder MAX debuts, its price will also become the focus of attention.
After all, for the vast majority of consumers, the hardcore attributes of hardcore off-road are certainly attractive, but at the same time, they also need to take into account the practicality and economy of everyday cars. If the Haval Thunder MAX still follows the traditional hard-core off-road pricing ideas, it may be difficult to occupy an advantage in front of competitors in the same class. Therefore, we expect that the price of Haval Thunder MAX will be reduced to a certain extent in the next four months, maintaining it at about 150,000 yuan, so as to enhance its market competitiveness.
"White hot" cost performance: Leap C10
Among the new power car manufacturers, Leapmotor is undoubtedly a dark horse. Its two SUV models, Leapmotor C11 and Leapmotor C10, have ranked among the top three in the sales list of new forces for two consecutive months, which shows that the market recognition is quite good. But with the debut of Nezha L, Leap C10 will face unprecedented pressure.
As the first SUV product of the Shanhai platform, Nezha L undoubtedly has a big impact on the Leap C10 with a people-friendly price of 129,900 yuan, an extended range of 310km and multiple car purchase rights. After all, the two cars have strong similarities in positioning and configuration, but Nezha L is superior in terms of battery life and intelligent configuration.
In the face of such a strong competitor, it may be difficult for the Leap C10 to gain an advantage in the market if it does not make appropriate price adjustments. In addition, the imminent launch of the Leapmotor C16 must also make adjustments to the pricing of the C10 in order to form a clear product gradient. We expect that in the next 4 months, the price of Leap C10 may be lowered to about 120,000 yuan to cope with the strong impact of Nezha L.
Only through reasonable price concessions can Leapmotor C10 occupy a place in this cost-effective "white-hot" battle and provide consumers with more high-quality choices.
The response of the traditional giants: the Haval H6
For traditional car companies, the rise of new energy models is impacting the fuel vehicle market they have cultivated for many years. As the SUV sales champion, the Haval H6 cannot escape such a fate.
According to the data, although the sales of Haval H6 in March still led the fuel SUV market, it has fallen out of the top ten in the total SUV sales list. In the face of the strong squeeze of new energy models, Haval H6 undoubtedly needs to make certain concessions in price in order to rebuild its leading position in the market segment.
It is worth mentioning that at the Beijing Auto Show, Haval launched a new generation of H6, which has been optimized in appearance and interior compared to the previous model, but the powertrain has not changed much. For consumers who still prefer fuel vehicles, it may be a wiser choice to buy the old H6 at this time.
Therefore, we expect that with the launch of the new Haval H6, the price of the old model will be lowered, which is expected to be between 12-140,000 yuan. This can not only satisfy the consumer groups who still have a preference for traditional models, but also help the Haval H6 continue to maintain its competitiveness in the SUV market.
Huawei's embarrassing dilemma: M5
Among the new power car manufacturers, the question world is not dazzling. The hot sales of the M7 are enough to prove the strength of its products, but at the same time, it also puts the M5 in an embarrassing situation.
As a member of the Wenjie family, the positioning and configuration of the M5 are not too low, but the price is almost the same as the flagship model M7, reaching 249,800 yuan. This can't help but make people wonder, is the M5 going to be the foil to the M7, or can it be on its own?
In addition, there is also an ideal L6 at the same price as the M5, and the two are equal in terms of cruising range, intelligent configuration and other parameters. But with Li Xiang's affinity and strong traffic influence, the ideal L6 undoubtedly occupies a stronger right to speak. In contrast, the presence of the M5 is a little thin.
In order to occupy a place in such a market structure, the M5 will inevitably need to undergo price adjustments. We expect that in the next four months, the price of the M5 will be lowered to the range of 22-230,000 yuan to better meet consumer demand and avoid too much competition with flagship models. Only in this way can the M5 really play its due role and inject new vitality into the Wenjie brand.
Civic's counterattack: Honda Civic
The Honda Civic, which used to be the dominant family, is now unable to escape the fate of price reduction. With the sudden emergence of new energy models, the advantages of the Civic are gradually being lost.
With a price of 79,800 yuan, BYD Qin PLUS has become a big threat to the Civic. The BYD Qin L launched at the Beijing Auto Show is directly aimed at the market share of models such as the Civic. Under such pressure, the Civic must take the initiative to make price concessions in order to rebuild its position in the A+ segment of the sedan market.
We expect the price of the Honda Civic to drop to around 95,000 yuan in the next four months
The Honda Civic, which used to be the dominant family, is now unable to escape the fate of price reduction. With the sudden emergence of new energy models, the advantages of the Civic are gradually being lost.
With a price of 79,800 yuan, BYD Qin PLUS has become a big threat to the Civic. The BYD Qin L launched at the Beijing Auto Show is directly aimed at the market share of models such as the Civic. Under such pressure, the Civic must take the initiative to make price concessions in order to rebuild its position in the A+ segment of the sedan market.
We expect the price of the Honda Civic to drop to around 95,000 yuan in the next four months. This will not only help alleviate the price pressure from models such as BYD, but also help the Civic regain the favor of consumers. After all, although new energy models have advantages in terms of power and technology, for some traditional consumer groups, the Civic still has its own unique charm.
Through reasonable price adjustments, the Civic can not only maintain its position in the market segment, but also provide consumers with more high-quality choices. Finding a balance in the fierce market competition, satisfying consumer needs and protecting its own interests is undoubtedly a key issue facing the Honda Civic at present.
In summary, in the next 4 months, these 5 models are expected to usher in different degrees of price reduction. Among them, the Haval Thunder MAX, Leap C10 and Wenjie M5 are more to cope with the fierce competition from new forces; The Haval H6 and Honda Civic are to cope with the impact of new energy models and maintain their position in the traditional market segment.
Whether facing the dual pressure of new forces or new energy, the price reduction measures of these models are undoubtedly to find a new way to survive in the fierce market competition. At the same time, this also means that consumers will have the opportunity to buy their favorite models at a more reasonable price.
All in all, in the next four months, the price adjustment of these five models will undoubtedly inject new vitality into the auto market and will also bring more high-quality choices to consumers. It is believed that with the unremitting efforts of major car companies, China's auto market will be able to show a more prosperous scene.