Text/Yide Chuangwen
Editor/Kung Fu Wow Wow Cub
Preface
Xiaomi SU7 has reached 88,063 orders in the first month of its launch, and sales are expected to be 15 billion.
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The video comes from Xiucai Kan Xiaomi
On May 1, Lei Jun announced the sales data of SU7 on social platforms, delivering 7,058 units in April, and revealed that the cumulative number of locked orders has reached 88,063 units.
Originated from the Internet
This achievement made Xiaomi SU7 quickly enter the top 10 list of new domestic car-making forces shortly after its launch, surpassing many industry "predecessors".
Originated from the Internet
When talking about Xiaomi cars, Lei Jun made it clear that the company will not take the multi-model route, but will focus on making a good car and avoiding homogeneous competition.
Originated from the Internet
As soon as the topic was posted on the Internet, the comment area instantly exploded! Tens of thousands of comments poured in
Some of these netizens' comments are even more interesting and interesting, let's take a look
It seems that no car company has locked so many orders in a month after being listed, and Xiaomi is definitely the first
How many years does it take for Xiaomi to enter the top 5 in Chinese car sales?
Netizen: I believe that Rebus can always create miracles, 5 years
Qingdao's millet sales, April Guang achieved more than 60,000 yuan
The little girl who sold my car bought one herself, who had been working for more than a month
Netizen: SUVs will only be more expensive, I guess from 250,000
Rice noodles were bought, not rice noodles were also bought in large quantities, and BBA users also bought them, indicating that cars are the needs of many people
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Xiaomi Auto recently released sales figures for its first model, the SU7, with 7,058 units delivered in April, bringing the total number of locked orders to 88,063 units.
As a new car, this achievement can be said to be quite eye-catching, which makes many traditional car companies feel a lot of pressure. Lei Jun and Xiaomi are clearly off to a good start in the automotive industry.
However, Lei Jun is not so optimistic on social platforms, and he believes that the homogeneous competition in the domestic auto market makes him feel "hopeless".
He said frankly that he didn't want Xiaomi Auto to take the multi-model route, but focused on making a good car to avoid falling into the vortex of homogenization.
Lei Jun's concern is not unreasonable, and the current domestic automobile market does have the problem of product homogenization. In order to cope with market competition, many car companies have launched a large number of models in order to occupy a place in different market segments.
But the problem with this strategy is that different brands of vehicles are becoming more and more homogeneous in terms of design and functionality. Xiaomi has chosen to counter this homogeneous competition through a differentiation strategy, but it remains to be seen whether it will be able to do so.
Netizens have mixed opinions on this matter. Some believe that Lei Jun's lack of experience in the field of car manufacturing, as a successful entrepreneur in the technology field, may lead to resistance in the future competition of Xiaomi cars.
However, some people expect Xiaomi's innovative spirit, believing that Xiaomi, with its brand influence and technological advantages, is expected to gain a firm foothold in the new energy vehicle market.
After all, Xiaomi has proven itself in other areas to be able to quickly learn and adapt to market demands.
In the future development, Xiaomi Auto needs to face a series of challenges. The first is supply chain management and manufacturing capabilities.
Automobile manufacturing requires sophisticated supply chain management and production processes, and how Xiaomi can quickly establish a competitive advantage in this area is crucial. The second is brand positioning.
How to highlight its uniqueness among many brands and attract a loyal customer base is a problem that Xiaomi Auto needs to think about.
While Xiaomi has a lot of experience in the tech sector, it takes more effort to combine technology with the driving experience in the automotive industry.
The future of Xiaomi Auto will take time to tell, but we can expect the innovations it brings to the table in terms of product design and user experience.
Lei Jun said that he wants to support Xiaomi Auto through the commercialization of his personal IP, which also shows his importance and determination to the project. In the domestic market, whether Xiaomi can succeed through differentiated strategies is worthy of our continued attention and discussion.
What do you think about this topic? Do you think Xiaomi Auto can find its own position in the market and succeed? Welcome to leave a message below the comment area of Wow Wow!
#4月份交付7058辆 Is the Xiaomi SU7 considered a success? #
#头条创作挑战赛#
Editor's note: The comments of netizens in the article reflect the diverse voices and opinions of society, but do not represent the position of this article
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