Original title: Breakthrough in complementary food innovation, Akita Full Mother's Love Probiotic Organic Rice Noodles made a stunning appearance, exploring more possibilities in the field of complementary food
Entering 2024, the fierce competition in the maternal and infant industry continues. The "2024 Maternal and Child Industry Observation Channel Research & Category Insight Report" pointed out that the growth rate of the zero complementary food market has slowed down, returned from a high-speed outbreak to a rational state, and entered a new stage of professional success.
From "optional" to "essential", with the continuous growth of the new generation of maternal and infant consumers, baby food has become an indispensable and important role on the baby's table. At the same time, these new generation parents pay great attention to the nutritional needs of the baby's early growth and development, and rice noodles, as a high-demand product in the infant food category, have become a consideration for the new generation of parents to choose the "first bite of rice noodles" for their babies. In April, Akita Manman Organic Infant Probiotic Embryo Rice Flour was newly launched, and Akita Manman Yunhe Fishery Rice Ecological Organic Series was unveiled at the same time, providing professional food solutions for new maternal and infant families with more subdivided products.
From insight into needs to responding to preferences
How does Akita provide better products for babies?
Looking at the development path of the head brand, you will find an objective fact: almost no brand can establish a brand mind only by short-term explosive products, and the brands that can really pass through one industry cycle after another often rely on "star products" with a longer time dimension.
In fact, not every company has the thinking, conditions and opportunities to create "star products", and Akita has taken the lead in creating "star products".
Specifically, Akita Man adheres to the original intention of the brand of "letting children eat a good bowl of rice", and has carried out many explorations and attempts for mature categories such as rice noodles, grasping the critical period of the baby's transition from milk to complementary food, and launching a more friendly, more organic, more high-iron, more delicate and scientific Akita Man Organic Infant Probiotic Germ Rice Flour to provide professional nutrition solutions for the baby's first bite of rice noodles.
From the level of product quality, in view of the pain points such as constipation and diarrhea that babies are prone to when they first add complementary food, Akita Manman Rice Noodles specially adds maternal love probiotic CECT5716 isolated from healthy milk, which is more friendly to the human body and helps babies improve their self-protection. It is understood that Lactobacillus fermentum mucosus CECT5716 is the first probiotic isolated from human breast milk that has been publicly reported in the "List of Strains that Can Be Used in Infant Food" of the National Health Commission.
In addition, considering the parents' preparation scene, the product adopts a patented design in appearance, not only using a right-angled spoon head and an integrated push lid design, which is more convenient for brewing, but also adds a lock and an extended spoon handle for better sealing.
From the level of scientific formula, the new organic infant probiotic germ rice powder inherits the brand's new organic concept, creates a full-chain organic traceability system from raw materials to the table, and specially adds organic germ rice, which has higher nutritional value; The 2nd stage adds double fruit and vegetable freeze-dried granules, and the 3rd stage adds meat and vegetable double freeze-dried granules, from nutrition, to taste, to chewing, multi-dimensional scientific classification, accurately matching growth needs.
On the whole, Akita Manman Organic Infant Probiotic Germ Rice Flour continues to advance on top of the industry's "baby standard", helping Chinese babies grow up healthily, and also injecting new vitality into the development of the field of maternal and infant complementary food.
Natural ecology, the whole chain of organic two-handed
Akita is full of continuous exploration of complementary food innovation ceiling
It is true that professional competition for consumer pain points has become the focus of current enterprises, and Akita Manman, as an industry leader, has taken the lead in the depth and breadth of professional product solutions, opening up a gap with competitors.
With the launch of this new product, Akita Manman has launched the Yunhe Fishing Rice Ecological Organic Series, covering four core products: organic infant probiotic germ rice flour, organic infant embryo rice cake, organic infant nutrition granular embryo rice, and organic infant embryo rice, to meet the nutritional needs of babies in an all-round way.
Exploring the underlying logic of industrial innovation, on the one hand, Akita Manman chooses to start from ecology and empower product innovation with the natural attributes of natural ecology. In the Golden Rice Belt of the World Biological Reserve at 45 degrees north latitude, the Akita Manmanyun Crane Fishing Rice Ecological Organic Series is planted in black soil with 10 times the organic matter, the annual sunshine of the land exceeds 2,000 hours, and the natural lake water irrigation, ensuring the natural quality of organic embryo rice from the source.
On the other hand, with the rapid momentum of quality consumption, consumers are more willing to pay for high-quality products, and whether the products are organic and nutritious have become important purchase factors.
To meet the deep-seated needs of consumers, Yunhe Fishery Rice Ecological Organic Series uses the natural production method of organic farming, maintains soil vitality through fallow planting in one season a year, and uses natural composting, natural breeding, ecological pest control and other methods to ensure natural balance and achieve sustainable development. In addition, the establishment of organic base, organic training, organic planting, organic processing, organic certification, organic traceability of the organic system, to achieve the whole chain of organic traceability from raw materials to the table. It is worth mentioning that Akita is full of innovative raw materials, using embryo rice in Northeast organic rice as a supplementary food raw material, and creating three "90 standards" for embryo rice in the industry - more than 90% embryo retention rate, 90% germination rate, and 90% germ integrity, which can better ensure the original nutrition of the ingredients themselves.
For the brand of resilient growth, product power is undoubtedly the most solid strength, and it is also a prerequisite for the long-term development of the brand. Akita Manmanyun Crane Fishery Rice Ecological Organic Series focuses on natural ecology and the whole chain of organic, adheres to the principle of "better ecology is only for better organic", focuses on the development of the brand with the ultimate product power and high-end quality, and actively explores more possibilities in the field of complementary food.
Determined to be a "grain, oil, rice and noodles" in the field of complementary food
Akita is full of ambition to "let children eat a good bowl of rice"
"Circle Effect" mentions: "Only by understanding the business logic of the main consumer force and knowing how to get closer to this generation of young people can the future business be successful." The reason why Akita Manman can directly hit consumer needs with more specialized, scientific and segmented products is essentially because of the correct direction.
1. Aiming at consumer pain points, we provide one-stop feeding solutions for Chinese families. In view of the growth curve and nutritional needs of Chinese babies, Akita Man has laid out four major product lines of staple and auxiliary food, snacks, seasoning and fresh food, and launched more than 100 products, covering various subdivided scenarios and nutritional needs, and is committed to creating a "grain, oil, rice and noodles" that is more suitable for the physique of Chinese babies to meet the daily feeding of babies in one stop.
2. The four dimensions of innovation first, leading the direction of innovation in the subdivision track. Focusing on the concept of feeding, Akita Manman follows the principle that infant complementary food feeding should be gradual, especially in conjunction with the China Maternal and Child Health Association, to open the research of "refined graded feeding system", from the oral, physical, psychological three aspects to capture the differentiated needs of babies at different ages, and then provide personalized product supply and feeding experience; Nutrition, especially preferentially select embryo rice as a supplementary food raw material, and the use of patented rice milling technology, retain the nutrients of the food itself; focusing on formula innovation, Akita Manman directly addresses the feeding problem of the baby's transition from breast milk to complementary food, organic infant probiotic germ rice flour is specially added with fermented mucous mucobacterium CECT5716, more friendly to the human body; focusing on safety control, Akita Manman has formulated strict internal control standards in many refined categories to ensure product quality in an all-round way.
3. Deeply cultivate high-quality organic products and highlight the professional background of the brand. On the one hand, Akita Man insists on starting from the origin of ingredients, and controls all aspects of seeds, planting, harvesting and production in the whole chain, and the raw materials are selected from the Northeast Rice Base, Shanxi Fenyang Walnut Base, Inner Mongolia Wudan Farm, Hebei Chengde Iron Hawthorn and other planting bases;
On the whole, after experiencing the awakening of consciousness from consumption upgrading to consumption grading, consumers have become more and more rational, and the overall demand preferences are shifting to specialization and refinement. Akita Manman had an early insight into this consumer trend, adhered to the development path of intensively cultivating the complementary food track and broadening the boundaries of categories, and practiced the vision of "letting children eat a good bowl of rice" with actions. The launch of Akita Manman's organic infant probiotic germ rice flour and Yunhe fishery rice ecological organic series also once again demonstrates the brand's forward-looking leadership of the complementary food track, and I believe that in the future, Akita Manman will bring more innovative vitality to the industry.