Since the release of the Xiaomi Tablet 5 series last year, the Android camp tablet market has become lively again. OPPO released tablets, vivo released tablets. Coupled with Huawei, Honor, Samsung and other brands that have never broken the tablet before, the current tablet market is very lively. But the overall market performance is not very good.
Why? You can take a look at IDC's first quarter 2022 global tablet market report, which shows that global tablet shipments in the past first quarter were 38.4 million units, down 3.9% year-on-year. This shows that the demand for tablets has begun to decline, and the market as a whole is in a state of contraction. Let's take a look at the specific rankings:
Champion: Apple, shipments of 12.1 million units, market share of 31.5%, down 4.6% year-on-year;
Runner-up: Samsung, shipments of 8.1 million units, market share of 21.1%, an increase of 3.5%;
Runner-up: Amazon, shipments of 3.7 million units, market share of 9.6%, an increase of 6.3%;
Fourth place: Lenovo, shipments of 3 million units, market share of 7.8%, down 25.9% year-on-year;
Fifth place: Huawei, with shipments of 2.2 million units, a market share of 5.8%, down 17.2% year-on-year.
Although the overall market is falling, Apple is still the biggest winner. Among the top five brands in the world, only its overall shipments reached the tens of millions, and the rest are millions. This shows that in the field of tablet computers, Apple is still a dominant company, and Apple's tablet products are very rich, which is incomparable to other brands. The surprise is that Samsung is actually in a state of growth year-on-year, which should be due to the release of the Samsung Galaxy S8 series tablet in the first quarter.
From another point of view, the new forces have not yet formed a climate, and Xiaomi, OPPO, etc. are not on the list. Including the glory that has been working hard in the field of tablets, it is not on the list, but Huawei ranks fifth. However, Huawei is in a state of decline year-on-year, which is a very bad signal.
Next, the chaos of tablets continues, depending on how brands can hit the pain points of consumers, otherwise...