For the first time in 14 years: China's quarterly tablet shipment champion changed hands

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A few days ago, the quarterly tracking report of China's tablet in the fourth quarter of 2023 released by IDC, an international data company, showed that Huawei surpassed Apple for the first time to become the No. 1 tablet market in China's tablet market in terms of shipments. This is also the first time since 2010 that China's quarterly tablet shipments have seen a change of TOP1 brands. IDC data shows that Huawei once achieved the first place in Q3 of 2019 and Q1 of 2020, but was subsequently overtaken by Apple, and now it has surpassed Apple again.

According to the data, in the fourth quarter of 2023, China's tablet market shipped about 8.17 million units, a year-on-year decrease of about 5.7%, of which the consumer market decreased by 7.3% year-on-year, and the commercial market increased by 13.8% year-on-year. In terms of specific rankings, Huawei's market share in the fourth quarter of 2023 was 30.8%, up 9.6% year-on-year, while Apple's market share decreased by 6.7%, ranking second with a market share of 30.5%. This was followed by Xiaomi (9.4%), Honor (7.6%), and Lenovo (7.2%).

IDC believes that the development momentum of China's tablet industry is good, benefiting from the positive impact of internal and external factors, whether it is from the changes in market participants or from the level of product shipments, which are different from the industry development status during the epidemic last year, and the tablet is going out of the family to become one of the personal mobile computing terminals, which is mainly due to the changes in social lifestyle and the promotion of internal technical factors such as mobile Internet multimedia technology, terminal platform capabilities and screen technology and high-performance storage.

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