【Mobile China News】On April 29, international data company IDC released the first quarter report of China's smartphone market in 2022, which showed that the shipment volume of China's smartphone market was about 74.2 million units, down 14.1% year-on-year. The impact of the ongoing rebound on consumer budgets, as well as the small upgrade of new products, has led to a sustained downturn in market demand. IDC also pointed out that without additional positive stimulus, China's smartphone market capacity may fall below the 300 million unit mark in 2022.
Specific to each manufacturer, there have basically been different degrees of shipment decline, but glory has obtained a super high proportion of growth. Shipments reached 13.5 million units in the first quarter of 2022 and 3.5 million units in the first quarter of 2021, an increase of 291.7% year-on-year, and the market share in the first quarter also reached 18.2%. IDC analysis, Honor has achieved such results, on the one hand, due to the low base number of the brand just after independence in the same period last year, on the other hand, it also comes from the good market performance of the main products Honor 60 series and X30 series. Both series contributed about 60% of Honor's shipments in the first quarter. The listing of the Magic 4 series has helped Honor achieve significant market share growth in the high-end price segment.
Since April, we have also seen the strategic adjustment of major manufacturers, new products continue, and product strength is rising, and the industry continues to roll in, which also makes the data in the second quarter more exciting. Can major manufacturers turn the tide? Can Honor continue to maintain rapid growth and quickly occupy the market? Let's wait and see.