A brief background of the important news
On April 25, the Beijing International Automobile Exhibition officially opened, and the auto show attracted a large number of visitors after four years, and related news emerged in an endless stream. Two of the hotly debated figures are Lei Jun and Zhou Hongyi, who attracted a lot of people everywhere they went at the auto show.
Lei Jun explained the Xiaomi car SU7 at the auto show. However, the Xiaomi SU7 has caused a lot of controversy because it resembles a Porsche.
In addition, Zhou Hongyi, the founder of 360, also appeared at the Beijing Auto Show, although he did not devote himself to the automotive industry, but stopped at many automobile booths to help a number of new car manufacturers do publicity.
So, why does Xiaomi SU7 resemble Porsche, and why did Zhou Hongyi attract attention at the auto show?
The following is Wang Yuquan's important news commentary:
Recently, there has been a lot of news about the automotive industry. Lei Jun's Xiaomi SU7 has attracted a lot of controversy because of its resemblance to Porsche.
After that, at the Beijing International Auto Show, Zhou Hongyi became an Internet big V and became a celebrity in the automobile circle, and all kinds of advanced cars were waiting for Zhou Hongyi to try.
Zhou Hongyi is certainly not the most professional in the automotive industry, but why does he have such an influence on the automotive industry?
On the other hand, we all believe that Lei Jun is still very down-to-earth, and it can be seen from his Xiaomi that he does it, so why does he have to make a car that looks very similar to Porsche, causing so much controversy?
On the surface, these are two completely different things, but in fact they reflect the same thing behind the scenes. What is this thing? Actually, we are all migrating from offline society to online society.
What does that mean? In the past, our social life was mainly offline, but gradually with the popularization of mobile phones, a large number of our lifestyles and behaviors have shifted online.
Note that in the first few years of the Internet, at the beginning, computers were used to access the Internet, and even many people had to go to Internet cafes to access the Internet, that is to say, there were no smartphones, in fact, there were still a few people who went online. With smartphones, everyone can access the Internet, and when everyone can access the Internet, it truly reflects the characteristics of the online society.
In fact, frankly speaking, today is not the state of the future online society that is fully formed, and it is only a transition period from offline to online migration.
What are the characteristics of this transitional period? In the past, there was a book called "The Rabble" in foreign countries, and it was easy for everyone to understand it when they read it. Because during the transition period, everyone's mentality is more impetuous, and they are easily influenced by public opinion, easily affected by big V, and easily dominated by emotions.
Now the online society itself has not been completed, and the most typical feature is its likes and retweets. Does the number of likes and retweets have anything to do with the authenticity of an event? It has to do with only one thing, and that is emotions. The large number of likes and retweets shows that everyone cares, and it shows that this matter is a gossip and is worth watching.
When you're in a square, if you're a curious gossipy onlooker, where do you go? It must be a place with a lot of onlookers.
That's because when we all move from offline to online, a huge square online is formed. And the future structure of this online square has not yet been formed, so everyone is hanging out in the square at this time. Of course, I went to see what the place was lively.
Then there will be the phenomenon I just told you about, Lei Jun also pondered, I have to create hot spots, and only after they are manufactured can there be onlookers, so that I can sell cars.
And in the past, there was a saying called "black and red are red", and we have repeatedly proven the truth of this sentence when we studied social networks in the past.
In other words, although on the surface my car looks like a Porsche, I will be scolded, and there are many people who criticize it. But at least for now, people don't think that's the most important thing, what is the most important thing?
So you see, Lei Jun is actually very clever and shifted the target by making himself look like a Porsche. If it doesn't look like a Porsche, who do you guess Xiaomi cars will be compared with every day? It must be compared with BYD, Huawei, and a lot of these electric cars that are really good now, then there is no way for it to have the upper hand.
But now everyone's attention is turning, to whom? to Porsche. The price of a Porsche is so high that critics may say that it is a luxury imitation. But the problem is that everyone knows that in the era of electrification, that luxury is really not powerful, because Porsche's transformation to electrification still has to learn from the Chinese electric vehicle industry.
Therefore, Lei Jun skillfully shifted the target and achieved his own breakthrough with the help of everyone's public opinion. The reason behind that is still the same, we are now in an overall environment, which is from offline to online, which is easy to cause public opinion and onlookers.
However, we say that this will not be the case in the future. Why do you say that? Any society that transitions from one steady state to another must go through a state of instability and chaos. In a chaotic state, public opinion, influence, and emotional value are emphasized. But once that unstable state is passed, when the next steady state is reached, the credit value is emphasized.
Now it is the intermediate transition from offline to online, and there is a principle that I have repeated for many years, which is called the collapse of the physical world, that is, the geographical restrictions are gone, but the social rules remain forever.
What are the rules of this society? I would like to recommend a book to you, Jonathan Haidt's book is called "The Heart of Justice", which talks about any steady-state society, it has some common values, everyone will think that such a society is a good society, and everyone will try to maintain such values.
I think that in the future, the online society will also enter that steady state, and after entering that steady state, it will be very different from today. What's the biggest difference? We call it credit reconstruction, which is why do you have credit?
Today, it may be that because it can create public opinion, it has credibility. But when the future enters a steady state, I'm sorry, it's not your credit, it's your professionalism that's your credit. If you are respected in the professional community, then outsiders will see you, and of course you will have credibility.
Moreover, if it is community in the future, then some interest communities are very competitive with each other, and if you want to stand out in the interest community, it is impossible to do without two brushes. That is, if you are recognized by your peers, recognized by professionals, it is amazing.
In the past, there were many people who were actually professional enough, but because they did not get professional credit endorsement, they were not admitted to the doctorate, and they did not enter the industry association, so no matter how much insight they had, they would not be recognized by others. But in the future, you will have the opportunity to be recognized by others, because your industry peers are recognized.
So we say that even from the news and current affairs, we can read about the changes in society, don't you think it's interesting?
Of course, in the end, I hope you can remember that now is the unstable state of migration from offline to online, so there will be a lot of herd psychology and onlookers, but there will be credit restructuring in the future, and we hope that on the day of credit restructuring, you are the most trustworthy person.
The above is today's content, more detailed industry analysis and underlying logic, I will share it in the science and technology training camp. Welcome to pay attention to the global outlet WeChat account and sign up.
Wang Yuquan has to be heard, and we'll see you tomorrow.