Under the global epidemic situation, in order to further promote overseas cultural exchanges, the Beijing Municipal Bureau of Culture and Tourism will hold the 2022 "Happy Spring Festival" cloud literary and art festival for Finland, Estonia, Greece, Canada and Belgium during the Spring Festival.
The event was co-sponsored by the Beijing Municipal People's Government, the Helsinki Municipal Government, the Tallinn Municipal Government, the Chinese Embassy in Finland, the Chinese Embassy in Estonia, the Chinese Embassy in Greece, the Chinese Embassy in Canada and the Chinese Embassy in Belgium, and was hosted by the Beijing Municipal Bureau of Culture and Tourism, the Helsinki Municipal Ministry of Culture and Leisure, the Tallinn Municipal Bureau of Culture and Sports, and the Beijing Overseas Cultural Exchange Center.
The grand ceremony invited professional theaters and troupes to carefully create each program using modern stage art means, integrating various performing art forms such as opera, music, martial arts, dance, etc., interspersed with wonderful short films such as Beijing's traditional and modern city scenery, intangible cultural heritage, and zodiac ice sculptures, and produced a literary and artistic festival full of visual charm, showing Beijing's charming style as a national cultural center, an international exchange center, a world cultural city and a world tourist destination city. The program is tailor-made for each city, and the video content is colorful.
"Happy Spring Festival" is a large-scale cultural exchange activity brand jointly launched by the Ministry of Culture and Tourism in conjunction with relevant ministries and commissions of the state, cultural groups and overseas institutions, aiming to spend the Lunar New Year with the people of all countries, share Chinese culture and build a harmonious world together. The "Happy Spring Festival" activity firmly grasps the emotional bond of "festival" and uses a variety of art forms to express itself to connect friends from all over the world and overseas Chinese and overseas Chinese.
The 2022 online "Happy Spring Festival" event will be the 16th consecutive year held in Helsinki, Finland, the 13th year in Tallinn, Estonia, and the 6th year in Athens, Greece, and the event has achieved significant branding, localization and marketization effects in the local area. In order to continue to expand the brand influence of the "Happy Spring Festival" activities, the 2022 "Happy Spring Festival" literary and artistic festival will also be broadcast online for the first time in Ottawa, Canada and Brussels, Belgium.
From January 30 to February 2, the live broadcast event will be unveiled on the city TV stations, networks and social media of the five overseas countries, and will be internationally disseminated and pushed on Beijing time, Visit Beijing and other platforms.