Is 2022 a good time to get started with electric vehicles?
My point has always been clear: at least in today's world where technology has not yet completely solved our range anxiety, electric cars still do not have full convenience, unless they are the second car choice at home.
Some people say that there are charging piles everywhere now, don't worry about charging, but the expression of queuing up in the service area on holidays is constantly rushing to the hot search; some people say that the country is now implementing power exchange technology, and in the near future you can go to the power station to directly replace the power, but the mobile phone charging interface is not yet unified Today, how to expect the major car brands to unify the battery volume, type and interface? The most basic requirement of the so-called "car" is to take us from point A to point B. If even this requirement cannot be guaranteed, then what is the point of other things blowing like crazy?
If you do not force a green new energy license plate, then aside from the cost of use and the restrictions such as the restriction of the restriction of the license plate in various places, the fuel vehicle is still full of convenience. But I want to say that in the long run, PHEV is the mainstream technology that should not be tolerated, and then subdivide it a little, and long-endurance PHEV will be a better choice.
Truly all-round zero anxiety of new energy
Say a thousand ways and ten thousand, the biggest advantage of PHEV is 0 anxiety, if it is a long-lasting PHEV model with a large-capacity battery, it can also be completely pure electric travel in the daily commute, and further reduce the cost of the car. We take the Wei brand Mocha DHT-PHEV as an example, which is equipped with a 39.67kWh large-capacity battery pack, which has achieved the longest 204 km pure electric mileage of the PHEV model in the world, and when it is used daily, it can be completely used as a pure electric model, and it can really be charged once a week. Even if there is no charging condition or long-distance travel, the fuel consumption level of 5.55L/100km under the feed condition can also allow users to enjoy low-cost travel.
From the current development trend, the future for a long period of time phEEV models will be the mainstream new energy models, most of the hybrid models on the market today pure electric endurance is only 51 ~ 100km, after deducting the capacity of the system for battery protection, in fact, the pure electric endurance that can be used by the owner is only about 20 ~ 60km available, this kind of pure electric endurance that is better than nothing really can not solve the "charging anxiety". And Wei brand Mocha DHT-PHEV, its advantage is not only that the large capacity battery to meet the long endurance pure electric drive, but also in the breakthrough of "smart DHT" technology, two intelligent DHT series parallel topology technology through the system intelligent adjustment, to achieve the efficient operation of the engine and the motor with each other, even if you really have a little charging conditions, Wei Pai this power system can also let you get a very considerable low fuel consumption number.
The brand has been comprehensively transformed to meet the travel needs of users in the new era
More than a year ago, Weipai carried out a comprehensive and high-end new energy transformation based on the travel problems of the majority of car owners, set off a change with the new category of "0 anxiety intelligent electric", and then released the long-endurance DHT-PHEV architecture equipped with large-capacity batteries a few months ago, which made us understand that weipai's high-end new energy transformation is not only based on the market demand for new energy, but also the inevitable accumulation of Weipai in technology and waterways.
We all know that new energy has become the biggest hot spot in the automobile consumption market today, but we still can't deny: even in 2022 today, charging and battery life are still the pain points that pure electric vehicle models have not been able to solve, and this pain point is precisely the core and most basic demand for travel. From the user's point of view, the only thing that can really solve the travel requirements at present is PHEV, and more perfect is the long mileage PHEV. In the face of new energy outlet, Weipai, who has many years of experience in car manufacturing, understands more about what is the most urgent need of users, Weipai is committed to the investment in the field of long-endurance PHEV, creating a new blue ocean in the white-hot competition for new energy, and the landing of its long-endurance DHT-PHEV architecture allows Weipai to advance from the pioneer of long-end PHEV to the leader, occupying the main channel of China's high-end new energy vehicles.
In addition, for Weipai, this transformation is not simply from fuel vehicles to new energy, but the traditional car companies in the face of the new era of users to do thinking and change, in the face of the new era of users holding smart phones all day, any car company can no longer use the traditional thinking to build cars and sell cars, you have to study what the current users want, you have to study how a huge car company to close the distance to dialogue with users.
Therefore, in addition to the full implementation of PHEV, Weipai has also begun to land rapidly in all dimensions such as technology, products, channels and user operations. Technology and product part, intelligent DHT string parallel technology can be said to be the current world's leading new energy technology, but also came up with noH intelligent pilot auxiliary driving as the representative of the coffee intelligent system; in the product layout, Wei brand this year will achieve urban SUVs, retro series, MPV series of three categories layout, latte DHT-PHEV has now been listed, but this year there are medium and large six-seat SUVs, medium-sized retro tide driving dream and a compact retro tide driving, And two MPV that focus on the commercial and household markets respectively, further meet the needs of consumers in terms of technology and product dimensions.
To further demonstrate the advantages, it is necessary to show a more user-friendly side of the channel and the way users operate. First of all, the channel, can not be as passive as the traditional thinking of waiting for the user to run to the 4S store, to continue to innovate to increase the contact point with the user, Weipai's channel reform is based on the existing marketing channels, reconstruct the relationship between the brand, the channel and the consumer, so that multi-scene, all aspects of the coverage of the user's life circle and work circle, not only to see the car to buy a car, but also include the follow-up maintenance function, perhaps the commercial square, or the art park, or the airport station, or even the pop-up shop downstairs in your community, In short, where the real users are, the channels are there.
At the user operation level, it is necessary to establish the ability to fully dock users, to feedback products with the voice of users, to establish the ability of executives and users to connect directly with the network platform, to operate a car company to hear the voice of users more directly, to know the user's ideas and needs, to turn users into fans, to turn users into friends, to create a communication position with users, to drive brand growth with user value in order to run a car company for a long time and effectively. Don't think these things are too idealistic, once upon a time we had to rely on relationships to buy a car, how has it become today? What will the future hold?
Write at the end
Will the future of cars be powered by electricity? Is it hydrogen? Or is it some kind of new dynamic? In fact, it does not matter, because the development of science and technology will always give us the most suitable energy, but the only thing that is certain is that the future car brand must always drive growth with user value.
For users, PHEV is the current best travel solution, long-endurance PHEV is currently a Chinese patent in the global automotive industry, Wei brand investment has driven a new pattern of new energy technology competition, become a new invention in this era of new energy competition, established a new track of the automobile industry, Wei brand in the long-endurance PHEV technology leading position fully proves that Wei brand high-end new energy transformation is an incomparably correct decision. New energy without long-endurance is doomed to be unable to gain a foothold in the market, and Weipai, which is in the leading position in the world after the transformation, and Long-endurance PHEV technology, will be the winner in the change of this era.