Since 2022, under the superposition of factors such as the decline in subsidies for new energy vehicles and the rise in raw material costs, new energy vehicle companies have set off round after round of price increases. At the same time, the turmoil in the international situation has led to domestic refined oil prices constantly breaking through new highs, and the cost of fuel vehicles has increased sharply.
In this way, there is a magical phenomenon of "double rise" in electric vehicle prices + oil prices. In this context, PHEV models with both electric vehicles and fuel vehicle attributes have increasingly become "market darlings". According to the latest data from the Association of Automobile Manufacturers, the batch sales volume of the PHEV market in January and March soared by 211.2% year-on-year to 235,000 units, and the growth rate of the pure electric market in the same period was only 133.3%.
Obviously, a considerable number of users are "abandoning" pure electric vehicle models with natural shortcomings such as charging difficulties and slow charging, and turning to PHEV that has a pure electric driving experience and can solve the "mileage anxiety" and "energy replenishment anxiety", especially the long-endurance PHEV camp.
As the pioneer of the long-endurance PHEV market segment, the WLTC pure electric endurance of 204km Weipai Mocha DHT-PHEV has undoubtedly become the focus of current consumers and even friends.
Shortly after the launch of mocha DHT-PHEV, the ideal founder publicly announced at the Electric Vehicle 100 Forum that the L9 listed in the second half of the year will also enter the "200km+" era. (Note: L9 is only NEDC working condition more than 200km, WLTC working condition is still less than 200km)
From God's point of view, the ideal that has been greatly successful in the market seems to have recognized the ideal ONE of the first generation of products, at least in the technical indicator of pure electric mileage has been obviously "outdated", and it is urgent for new products to strengthen the shortcomings.
Of course, to some extent, this also means that Weipai's product definition ability has begun to lead the head of the new power brand, and this is just a microcosm of Weipai's comprehensive high-end new energy transformation.
Do the best technology, solve the most difficult "problems"
Since the new energy vehicle market gradually entered the mainstream consumer vision, subverting fuel vehicles has always been regarded as the most important mission and issue of the automotive industry in the 21st century.
How to subvert fuel vehicles, what is the specific methodology, there is still no accurate statement. Weilai Automobile believes that it is necessary to defeat fuel vehicles from customer experience, Xiaopeng Automobile and Tesla believe that it is necessary to start from intelligent driving, and Ideal Automobile believes that it is necessary to combine the advantages of fuel vehicles and oil vehicles...
It is undeniable that from the perspective of the tasks of a series of transformation topics such as quality, intelligence, new energy, and digitalization, they have given different answers, and they have Internet thinking, and they have also given more imagination to future cars. However, to subvert the century-old foundation of fuel vehicles, it not only means subverting the driving habit of traveling with "oil", but also taking into account the convenience of the oil car era and the intelligence of the tram era.
Most of the new energy models, which mainly use charging as a form of energy replenishment, have always been concerned about one or the other, and cannot get both fish and bear paws at the same time. Although there are many pure electric vehicles on the market at present, the endurance of many pure electric vehicles has reached 600, 700 or even 1000km, and new forces such as Weilai are still expanding the new model of "power exchange", but the lack of charging and replacement power station energy supplementary infrastructure is still shackled to the progress of the entire industry.
Therefore, in response to the "energy replenishment anxiety" that the new forces have tried to cover up through various theories, as well as the anxiety about the cost of using fuel vehicles, Wei Pai has the right medicine.
Because intelligent DHT technology can realize hybrid and electric two power modes, of which in the hybrid mode, the oilable and electric mocha DH-PHEV can not only break the new energy vehicle companies such as Weilai, Xiaopeng and Tesla, but also avoid the pain points of the cost of most traditional luxury brand fuel vehicles in the 300,000-level market.
In the pure electric mode, the world's longest pure electric endurance of 204km under the working conditions of the PHEV model WLTC has been realized, which not only has the driving texture of pure electric vehicles, but also from the most frequent urban travel scenarios in the whole life cycle of the product, under the travel scenario of 30km mileage per day, the pure electric endurance performance of 204km means that mocha DHT-PHEV has entered the ideal state of "charging a week".
For users, this is also a good break with the pain points that most consumers chose plug-in hybrid models in the past, and more often regarded it as a "fuel car" to drive.
Seeing this, some people may say that the extended range technical route can also solve the endurance anxiety and cost anxiety.
However, it is worth mentioning that the range extender technical route has in fact not escaped the trap of "being used as a fuel vehicle", and since the internal combustion engine is not involved in the drive, if the vehicle is in a state of at a loss of power, the efficiency provided by the internal combustion engine to the motor is far less efficient than the power output of the engine and the motor at full load. Under the medium and high-speed working conditions, the performance of extended-range electric vehicles in terms of power performance will also show a slight "lack of staying power".
Therefore, from this dimension, although most new energy vehicle companies are clamoring for "subverting fuel vehicles", everyone is selectively ignoring the most critical energy replenishment anxiety in the process of industrial qualitative change.
In other words, most pure electric vehicle companies have only achieved the electric travel quality experience and intelligent technology experience that oil vehicles do not have, and weipai, which focuses on the long-lasting PHEV technology route, is the perfect solution that truly provides a tram-level experience and oil-level convenience in the strict sense.
With a full-dimensional layout, break the distinction between "new and old forces"
As we all know, the 300,000-level market is currently almost monopolized by traditional luxury brands and new power brands represented by the BBA. If you choose fuel vehicles, the traditional luxury brands represented by BBA still hold the absolute right to speak.
If it is to choose a smart new energy vehicle, the new power car companies represented by Tesla and Wei Xiaoli have also gained a lot of audience base and market traffic in the past few years.
However, often the more such a bipolar pattern, the more unstable it is, and the easier it is to be replaced by a "new force" that integrates the respective advantages of the two major markets and has 1+1>2. Obviously, Wei Pai is practicing this truth to us.
It can be seen that on the Mocha DHT-PHEV, Weipai not only takes the user as the center, but also brings an "intelligent experience" that is ahead of the new forces car companies through the NOH intelligent pilot assistance system that can open up high-speed to urban scenarios, the intelligent cockpit that can gain insight into user needs and high-performance computing, and the intelligent service that can realize the deep integration of people, vehicles and fields.
Moreover, under the configuration of 7 major NVH mute technology, HARMAN infinity audio, crystal gear and other configurations, it has sunk the value of 500,000 to the 300,000 level market, bringing a luxurious value experience that surpasses the traditional BBA of the same level.
Of course, if you still think that mocha DHT-PHEV, and Weipai's strategy of challenging new forces and traditional BBA, or the most common "leapfrog attack" of Chinese brands in the past at any cost, then you are wrong.
As a "0 anxiety intelligent electric" brand transformed from a High-end brand in China, Weipai, which integrates the combat experience of the two markets and has the dual roles of traditional car companies and new energy brands, the competitive strategy this time is based on "difference strike".
According to Weipai's planning, in 2022, Weipai will achieve the layout of urban SUVs, retro series and MPV series, and successively launch latte DHT-PHEV, medium and large six-seat SUV, medium-sized retro tide driving dream, a compact retro tide driving, and two MPV that focus on commercial and residential markets respectively.
These new products will be equipped with two core technologies: intelligent DHT and NOH intelligent pilot auxiliary driving system. Whether it is from the layout speed of new products or from the strength of new technologies, these are beyond the reach of new power car companies.
Although these traditional luxury car brands still retain some loyal believers with the brand value accumulated in the past, this advantage has become the key reason for their "difficult to turn around" for the new market.
In this context, based on the existing marketing channels to continuously innovate the marketing model and service model, Weipai, which is lightly armed, also has more creative "boldness" in supporting user operation and channel reform.
In terms of channels, Weipai will adopt the "1+ N" channel layout model in the future, and continuously expand user contacts and expand the coverage of user circles by establishing supermarket stores and pop-up stores. In terms of services, Weipai will also take the form of order digitization and productization of user voice feedback mechanisms to continuously improve the user service experience.
Red dot observation:
Looking back, in the 300,000-level new energy vehicle market, Weipai has not only solved the user's "just need" pain point for a future car steadily, accurately and fiercely, unveiled the fig leaf of the "anxiety" of most models in this level of market segment, and in this level of market, achieved luxury value experience equality and scientific and technological intelligent travel equality.
Today's Wei Pai not only still has the courage of the dragon slayer teenager who faced the joint venture brand six years ago, but also the self-confidence of an adventurous sage who has experienced waves and regrouped to start confidently again. And this new strength is often the source of our optimism about Chinese brands "changing lanes and overtaking".