In recent years, as the domestic automobile consumer market has become more and more mature, and the number of two- and three-child families has gradually increased, the excellent comfort inherent in MPV models and the space advantages that SUVs are difficult to match have been discovered and recognized by more and more consumers. If last year was the first year in which the joint venture brand opened a new round of competition in the domestic MPV market, then the main stage of this year's market competition must belong to its own brand. Lantu, Denza, Hongqi, Weipai... In the coming months, the domestic MPV market will be particularly exciting.
Lantu Dreamer
This year's MPV scramble was spearheaded by Dreamers, and the new car has announced a pre-sale price range of 380,000-600,000 yuan. Due to the impact of multiple factors such as the epidemic, the listing time of Dreamer has been postponed for a time, and it is tentatively scheduled to be officially listed in early May.
The Dreamer is not only the second blockbuster model of the Lantu brand, but also the first high-end MPV in its own brand. At present, the new car is only one foot away from the listing, and the information about the car, whether it is the official website or the major media, is also introduced in great detail. As for the attraction point of the new car, the buyer believes that in addition to the ample riding space given by the super 5.3-meter length, the technological configuration derived from the ESSA's native intelligent electric architecture and the selectivity of pure electric/ extended range driving power will also become the unique killer of dreamers.
Wuling Jiachen
The first MPV Capgemini was introduced, allowing Wuling to taste the sweetness of impacting on high-end. The second MPV Jiachen will also become the third model after Capgemini and Xingchen under the Wuling Silver Label strategy.
Compared with Capgemini, Jiachen pays more attention to the practical needs of multi-person rides. The new car is positioned as a compact MPV and comes standard with a three-row, 7-seat layout. From the perspective of design style, Jiachen is more inclined to the stars of the same "Chenzi generation", and the concise design elements create a unique home atmosphere; the highlight of the car is the Ling OS Lingxi system used, which can not only realize navigation, road book and other functions, but also support remote vehicle control, and its degree of intelligence is no less than that of high-end models of more than 300,000 yuan.
The car buyer learned from the manufacturer that the first batch of Jiachen new cars have been shipped to dealers nationwide, and the new car will officially start pre-sale on April 28, and it is planned to be officially listed in the second quarter. Jiachen, which is relatively close to the people, can be said to be a good choice for multi-child families to solve their travel needs.
SAIC Maxus G90
In the huge SAIC family, the SAIC Maxus brand seems to undertake all the light commercial vehicle business of SAIC, and after the launch of G10, G20, MIFA9 and other MPV models, the flagship G90 is finally about to usher in the official debut.
The new car is positioned as a medium and large MPV, and provides 6/7 seats to choose from, focusing on the high-end business travel market, which indicates that the new car will compete with joint venture models such as Xena and Jiahua after the new car is listed. However, from the pre-price of 230,000-350,000 yuan announced so far, G90 still has a more prominent price advantage. If the G90's product strength does not appear obviously short, it is still expected to open up its own place in the high-end commercial vehicle market.
Denza D9
Although the mid-size SUV Denza X did not win the expected response in the market, this did not hinder the confidence of the second model, D9, to impact the mid-sized and large MPV market.
Regarding the naming of the D9, the official explained that "D" is the initial letter of the brand, which means the Dream Car of Denza users to create a better life, and represents the epoch-making definition of denza's luxury MPV; and "9" represents the atmospheric trend. According to the official map released not long ago, Denza D9 adopts a new design language, especially the huge lock armor type air intake grille at the front of the car, which is quite luxurious at the same time, but also looks full of aura. As for the power, the new car will be the same as the Denza X, using BYD's pure electric and hybrid two power systems for consumers to choose.
I have to say that the choice to launch high-end MPV is a powerful way for many car companies to achieve brand elevation, and the car buyer believes that this is also the original intention of Denza to launch D9. However, whether this goal can be achieved or not needs to be verified by the market in person.
Wei brand MPV
Rumors about the launch of the MPV by Weipai have been initially moved as early as the beginning of last year when its products changed blood, and the new MPV is currently at the end of the testing work and is expected to be officially released in May.
According to the test spy photos taken by netizens, the new car or positioning medium and large MPVs, and also for the high-end business travel market segment. The front of the car adopts a polygonal silver grille similar to a mocha, and the interior is supplemented by a lock armor-like chrome pattern, which is quite luxurious and exquisite. Considering the inherent disadvantages of large-size MPV high fuel consumption, new cars may be equipped with the Great Wall DHT hybrid system, but whether it is plug-in or oil-electric hybrid, it can save users a lot of expenses in the later stage.
After 5 years of growth and development, Weipai has gained a number of stable user bases in the high-end market of its own brands. The launch of the new MPV is undoubtedly another strengthening of the entire brand product line after the formation of a complete SUV matrix of Macchido, Mocha and Latte.
Red Flag MPV
As a well-deserved "big brother" of its own brand, Hongqi, who has profound qualifications, must of course be able to bear the grand cause of "revitalizing the national industry". In the field of business travel, the launch of high-end MPV, no brand is more suitable than Hongqi. However, The Red Flag MPV, like Weipai, is still in the testing stage. The buyer learned from relevant people that this new MPV will be produced in small batches at the end of April, and officially mass production will be made on June 30.
Judging from the spy photos currently exposed, the front shape of the new car is similar to that of the H9, continuing the latest family design of Hongqi. The large straight waterfall grille on the front face, with the iconic split headlights, is very recognizable. The side of the car is a standard MPV body, the A-pillar tilt is large, the D-pillar is very vertical, and the boxy shape ensures that there is a spacious space in the car. The biggest highlight of the rear of the car is the through-type taillights that enhance the sense of premium, and from the perspective of styling design, it has strong characteristics of its own. Power is expected to be powered by a third-generation 2.0T engine code-named CA4GC20TD-35 and mated to an 8-speed automatic transmission.
Although this new MPV has not yet been officially released, from the spy photo, whether it is the texture of the design, the practicality of the space or the creation of a sense of high-grade, it is very prominent, but its most attractive place is undoubtedly the brand value, after all, the red flag is a symbol that highlights the identity.
Summary: From the above many new cars, it can also be seen that the impact of factors such as the epidemic has not dispelled the enthusiasm of each company and launching new models. The MPV market in the second half of the year is destined to be particularly exciting, but in the ensuing "inner volume", which one can finally stand out and finally get the recognition of the market, let us wait and see.