Resurrection of Tengshi, it is bydy's new force

Perhaps no one can imagine that the long-rumored BYD medium and large MPV - "Xia" has finally become the first model of the "Denza" brand revival, that is, the electric MPV with high market attention at present - Denza D9.

Denza cooperating with Mercedes-Benz is bydir's highlight moment, and now in front of the Dynasty series of explosive models and Toyota, a new partner, the withdrawal of Mercedes-Benz also makes Denza return and become one of byd's high-end brands, coupled with the new luxury brand that will be officially unveiled, BYD will also officially shoulder the historical responsibility of continuing to rise with its own cars.

From the Buick GL8 to the Honda Odyssey, the MPV market has always been so niche, just like the quiet of the Beautiful men; from trumpchi M8 to Toyota Xena, the MPV market has set off a new wave after another, like a harvesting artifact of market traffic.

From the beginning of the Dongfeng Lantu Dreamer to the extreme krypton MPV that has not yet appeared, the MPV market will usher in a new change, that is, the dual evolution of electric and luxury.

Both of these contents are also the advantages of BYD and Denza, the former has a super hybrid DM-i system and blade battery, and the latter has the luxury brand GENES brought by Mercedes-Benz.

The appearance and interior design announced one after another are enough to make this fully pulled Denza D9 successful for a long time, and the rest is left to the configuration and price. There are not many car companies that can do a good job in the first half, but there are not a few car companies that are stuck in the second half.

More specific content about despec D9 can only wait for the official announcement, it is reported that in mid-May will be unveiled official pre-sale, just to see if the participants who start again, whether it is a model or a brand, can get the user's approval.

In addition to the Denza D9, we would like to talk about the changes in BYD's marketing strategy today.

When Tesla and Weilai and other new car-making forces came with a strong momentum, it is not so much that its automotive products have set off a wave, not to say that its marketing strategy and sales model have made traditional car companies marvel, which may be the era of youth, the feeling of the car, of course, is also inseparable from the characteristics of electric intelligent cars.

Denza, which was absorbed by BYD, does not have the arrogance of the past and makes people feel full of distance: the model information of major media platforms is warmed up, and then denza fans are affectionately called "Tengjiao", and even the first new model D9 is also jokingly called "uncle".

This is like the new car-making forces playing.

If BYD abandons the production of fuel vehicles, even if the sales of automobiles continue to double, the monthly sales volume is stable at the level of 100,000 vehicles, and the sales are still restricted by the existing dealer system, so that we see that BYD still has a lot of room for improvement in after-sales service, and the new Denza brand seems to have become the vanguard of BYD's marketing strategy reform.

Denza is a new force created by BYD, and it is also a new BYD.

The price range of the seven-seat SUV sold by the Denza brand , Denza X, plug-in hybrid and pure electric D, has reached the level of 300,000 yuan, and the price of this luxury electric MPV - D9 is expected to rise to 400,000 yuan.

When BYD completed the layout of high-end models with Han and Tang, and achieved initial success, a BYD priced at 200,000 yuan has made people shout that the times have changed, and the arrival of Denza D9 will allow BYD to start again at a high level, and users may not even be able to afford a BYD.

In the process of independent brand upwards, with the help of the advantages of self-developed three electric technology, from the Dynasty series models that are in full swing and full of hot sales, to the warships and marine series models of the warships and marine organisms that are rubbing their fists and climbing the peak, BYD has quietly completed the brand upwards, and the next stop is the independent luxury brand market.

In this new market and height, there is only one independent car company that can be said to be successful today.

Unlike all other car companies, the user service system built by Weilai has made it the most miserable person in 2019, but now it has become its biggest and most unique advantage.

Weilai's luxurious tone is not just relying on its own three-inch tongue, but the demonstration effect of its user group. When the BBA car owners around you have become the owners of Weilai and show you the charm of smart cars for the first time, such sales power will be durable and unstoppable.

BYD to take the new road of luxury cars, the original road is bound to be impossible, perhaps no one in the bones really wants to accept a 400,000 yuan level BYD, and deforestation into a new force, perhaps can make this brand to a certain extent away from the traditional car-making, car-selling and car-selling the same.

It is true that Denza will also bring a full range of models in the future, which is also something that BYD is good at, after all, when it comes to heap configuration, independent brands are really invincible; at the same time, BYD's electric advantages will also help Denza brand make a comeback.

When technology, models and new ideas are integrated, perhaps BYD can revive Denza and even recreate a BYD.

We commented in the Weibo of Zhao Changjiang, general manager of Denza's sales division, that "Denza started again, step by step", and he liked it.

We can look forward to the birth of another independent luxury brand, and we can also start to look forward to another brand new luxury brand of BYD.

This is not just the era of BYD, but the whole new era of all independent car brands.