Denza as the earliest brand created by Daimler and BYD cooperation, before the division of labor is clear, marketing by Mercedes-Benz, research and development and manufacturing by BYD responsible, at first through the creation of high-end pure electric vehicles, once boomed, but then because the model change is too slow, lithium iron phosphate energy density is not enough to meet the subsidy standards and other reasons, gradually disappeared, becoming a marginal brand.
After the pure electric folding, the shareholders of both sides still did not give up, based on BYD's DM technology, began the second venture, launched a plug-in hybrid SUV based on Tang DM magic, put on the Mercedes-Benz storefront sales, but did not hang mercedes-Benz trademark, still tepid, Mercedes-Benz at this time also has its own electric brand and product sequence, no intention to continue to invest in Denza, and finally chose to withdraw.
With the demise of Daimler, depression, which is now fully controlled by BYD, the Denza brand has become a key sub-brand of BYD's efforts for the high-end market, and has begun its own third venture, the first model did not choose the hottest SUV and sedan market, but chose the high-end MPV market, the model named Denza D9.
After departing from the Mercedes-Benz sales system, Denza will not enter the BYD sales system, but exists as an independent high-end brand. At present, the appearance and interior pictures of this new car have been announced, and it was originally planned to be released at the Beijing Auto Show, but due to the postponement of the auto show, the product release time has also been postponed.
From the styling point of view, Denza D9 adopts a very atmospheric design language, and many high-end MPV, the front face is very aggressive, the large area of the grille, giving the whole vehicle a strong aura, different from the existing BYD design, from this can also see BYD's determination to create high-end.
The length of the vehicle is more than 5 meters, using a standard high-end MPV seat layout of 2+2+3, and the core focuses on the middle row seats, but Denza also clearly stated that it will not ignore the third row of riding feelings, but this can only be verified after the actual car experience.
On the interior, Denza D9 is composed of two screens, of which the size of the central control screen is 16 inches, which does not adopt the same rotatable design as BYD, and the gear handle area still adopts the T-shaped layout, but the gear handle adopts a crystal material that highlights the high-grade sense, and the button area has more functions, integrating the functions of trunk lifting, auxiliary driving, driving mode, side sliding door opening, front windshield defogging and so on.
The second row of seats is the top priority, from the current official release of the picture, Denza D9 second row of seat materials and stitching are very high-end, and equipped with ESC, aviation headrest, leg rest, rear row entertainment and other functions, although the official did not announce the configuration details, but like heating, ventilation, massage and other functions must also be fully equipped.
Previously, Zhao Changjiang, the former general manager of BYD's sales company and now fully responsible for BYD's high-end brand, said on his personal social platform that the Denza D9 will be equipped with double sunroofs, double-sided electric sliding doors, four-door double-layer silent glass and high-end brand tires as standard. Among them, the electric skylight plus large canopy is equipped with double electric sunshades, the electric sunroof one-key opening/closing function, the sound insulation effect of the double glazing of the canopy can effectively isolate the outside world; the electric sliding door with the welcome mode double-sided electric sliding door is automatically opened, which can maximize the respect of guests; the four-door double-layer silent glass can maximize the silence.
In terms of power, denza D9 will provide dm plug-in hybrid and pure electric powertrains, equipped with high-capacity blade batteries / plug-in hybrid exclusive blade batteries, and also has two-wheel drive and four-wheel drive options. Among them, the pure electric version will have a battery life of 500-800km, and the comprehensive endurance of the DM plug-in hybrid model will be between 800-1100km, of which the pure electric endurance will exceed 200km.
Nowadays, BYD is in the limelight in terms of word of mouth, market, technology and other aspects, in this context, the third entrepreneurial momentum, compared with the previous two, the chance of success is much greater. On the one hand, the majority of users have gradually recognized and accepted the new forces of car-making, on the other hand, compared with the previous era of fuel vehicles, with the blessing of new energy technology, Chinese brands also have the conditions for upward impact in the high-end market.