On April 11, Great Wall Motor officially released its March sales volume, with a total of 100,930 new cars sold, down 9% year-on-year, and a cumulative sales of 283,500 units in the first quarter of this year, down 16% year-on-year.
It is not difficult to see that compared with the same period last year, the Sales Volume of the Great Wall has declined, which is related to the impact of the epidemic in many places and the impact of many parts suppliers of the Great Wall. The suspension or reduction of production by suppliers directly limits the production capacity of the Great Wall factory.
However, compared with February, the sales performance of the Great Wall in March has increased by 43% month-on-month, and the related production capacity is gradually recovering. At the same time, the Great Wall is also working with supply chain partners to actively solve supply chain and other related issues, and try to minimize the impact.
Judging from the sales data released by the Great Wall alone, after the traditional sales off-season in February, the Sales Volume of the Great Wall in March is also developing.
First of all, the Haval brand, which accounts for the highest proportion of sales in the Great Wall, has been significantly recovered and boosted, with a total of 54,534 new cars sold in March, an increase of 30% month-on-month, and the sales of the main model Haval H6 have also returned to the "20,000-car club", achieving monthly sales of 21,633 vehicles, stabilizing a good sales base for Haval and even the Great Wall.
In addition, from the perspective of the two representative young models of Haval Dog and Haval Divine Beast, the overall upward momentum has also been maintained, with a total of 13,911 vehicles sold in March, a steady increase of 12% over the previous month. To a certain extent, this shows that Haval's youthful strategy has been recognized in the market and has been able to continuously expand its territory.
At the same time, the expansion of the user co-creation ecology is also helping Haval to get closer to young people. In March, Haval brand launched a strategic cooperation with Wukong Travel and Sunac Cultural Dream City to jointly focus on the travel scenarios of young generation Z users and help users realize the dream car life in the field of self-driving travel.
Secondly, the four subdivision brands of Euler, Weipai, tanks and pickup trucks provide another increase in sales for the Great Wall. Judging from the performance in March, Euler, Weipai and Tank all achieved positive growth compared with the same period last year, of which tanks and Weipai increased by 78% and 36%, which shows that the Great Wall has achieved results in the field of subdivision.
Great Wall pickup trucks, although down year-on-year, remain ahead of the segment, with 18,455 units sold in March. Among them, the Great Wall Gun sold 14,500 units, an increase of 70.4% month-on-month, and won the first place in pickup truck sales. With the listing of the latest product of Great Wall Cannon on March 22, it is expected to continue to promote the popularity of Great Wall pickup trucks in the terminal market.
Third, the brand barriers built by the Great Wall based on the three major technologies of lemon, tank and coffee intelligence are gradually consolidating. In the past March, Great Wall's 1.5T lemon hybrid DHT system also successfully won the "Heart of China" 2021 Top Ten Engine Award.
This has become the best endorsement of the hybrid technology strength of Great Wall Motors, representing the industry and the market's affirmation of Great Wall hybrid technology, which is also the first time that Great Wall has won the professional award with the hybrid system, and it is also the eighth time that the Great Wall Group has won the award.
At the same time, the strength of the Great Wall in core technology has also been demonstrated in terms of sales. In the first quarter of 2022, Great Wall Motor sold a total of 283,500 vehicles, of which the models built by Great Wall Motors based on the three major technology brands of lemon, tank and coffee intelligence have accounted for 70%, and the proportion of intelligent models has reached 84.5%, which shows that Great Wall is gradually consolidating in high-value and intelligent products.
Among them, it is worth saying that Weipai's Mocha DHT-PHEV sold more than 500 vehicles in March, showing that Weipai is accelerating to a high-end new energy track of more than 300,000 yuan. With the foundation of Wei brand's previous coffee sequence, such as the steady growth of sales after the launch of the latte DHT model, sales reached 2576 units in March, an increase of 8% month-on-month, and the Mocha DHT-PHEV is expected to lead the Wei brand to "rush higher".
Finally, the performance of the Great Wall in overseas markets is also remarkable, with overseas sales of 10,535 units in March, an increase of 30.8% year-on-year, accounting for more than 10% of sales. According to the planning of the Great Wall, in the future, there will be a variety of new energy models such as pure electric, gasoline-electric hybrid, plug-in hybrid and other new energy models landing in overseas markets.
Taking the South African market as an example, according to the Data of the South African Automobile Industry Association, in January and February 2022, Great Wall Motor's third-generation Haval H6 had a market share of up to 15% in the South African compact SUV segment, maintaining the first sales volume in the local market segment. In 2021, Great Wall Motors sold nearly 20,000 vehicles in the South African market, an increase of 106% year-on-year.
At the same time, the Great Wall will continue to exert efforts in the Thai market, launch a variety of new energy models, and expand and improve sales and charging service outlets to bring more valuable multi-category new energy models to Thai consumers.
It can be seen that for the Great Wall, when it gradually comes out of the difficult supply chain crisis at the beginning of the year, it is showing a thick accumulation in different markets and fields.