Since entering 2024, the competition in the domestic new energy vehicle market has become more prosperous than before. The cumulative sales of new energy vehicles in a single month continued to grow in both directions year-on-year, and the penetration rate is expected to hit 50% and higher. The prosperity of the market has given rise to more fierce competition, but it has also derived many homogeneous products; In addition to products, the concept of traffic is king has gradually penetrated into automobile consumption.
Although building momentum can bring temporary heat, in such an environment, the key to the long-term development of the brand is actually still the unique brand image and product competitiveness; Equally important is the steady and far-reaching brand marketing and the strategic determination to adhere to long-termism. These are the innate qualities and advantages of the "big factory", and for Jihu Automobile, it is also the cornerstone of its trust and the proof of time on the road to building the road.
Now, in response to the call of the national "Implementation Rules for Automobile Trade-in Subsidy", ARCFOX Motors has increased the "national subsidy" of 10,000 yuan on the basis of the "national subsidy" and launched a special brand replacement subsidy - users can now enjoy a huge discount of up to 44,000 yuan when they buy all ARCFOX products. With the continuous release of policy dividends, the "time" of Jihu Automobile has arrived; Coupled with the "geographical advantage" brought by products and technology and the "people" at the marketing level, in the context of both the three elements of success, ARCFOX Motors is ushering in its own "best era".
[The product strength is hard enough, and the "national subsidy" is more profitable]
What exactly is a "big car manufacturer"? As an automobile manufacturing enterprise with a history of more than 70 years, BAIC Group has a full interpretation of this, it has a strong layout in all aspects such as capital, technology, and talents, and has a profound car-making heritage, which will become the "geographical convenience" of Jihu Automobile.
With the hard core strength of major manufacturers and the blessing of huge price discounts, ARCFOX Motors provides users with a wealth of car purchase choices in the continuous innovation, and the product lineage continues to be strengthened.
Based on the layout of a single motor, the guide price of the car has dropped sharply to 256,800 yuan, making it the only Huawei intelligent driving ceiling in the 250,000-level range equipped with 3 lidar solutions as standard, which can realize HUAWEI ADS 2.0 high-end intelligent driving capabilities.
In the current market atmosphere of "Chinese content" as a hero, the Alpha S Advance Edition PRO can be said to have made extremely high achievements in this field. During the auto show, Huawei's Yu Chengdong officially announced that Jihu Automobile has been upgraded to the first and only car company with Huawei to have both Zhixuan and HI dual-mode cooperation, which means that the cooperation between the two sides will continue to deepen, which also means that a number of products, including Alpha S advanced version PRO, are expected to be improved in the future.
In order to further reduce the pressure on users to buy a car, on the basis of the replacement subsidy plus the "national subsidy", the new car also launched four luxury gifts for a limited time, with a comprehensive discount of nearly 56,280 yuan.
The pre-sale price of the new Alpha S5, which opened for pre-sale earlier, is 199,800-219,800 yuan, which also has a good performance at the concession level, and the current pre-sale price of limited-time rights starts at 174,800 yuan. In terms of overall performance, the car not only has the ultimate performance and handling, but also takes into account the comfort that is generally lacking in "performance cars".
Among them, the drag coefficient reached an astonishing 0.1925Cd, and the acceleration to 100 kilometers entered the 3-second club. While enjoying the superior performance of the vehicle, the user's demand for comfort has also been fully met on the new Alpha S5, with a vehicle size of 4820mm×1930mm×1480mm and a wheelbase of 2900mm, this B-class sedan brings a C-class large space experience, which perfectly interprets the core of the product's high-performance new luxury comfort.
In addition, in the field of energy supplement, which has attracted much public attention, the car has a total of four wheel drive / two wheel drive 2 versions of the model, the range can reach 650km, 708km respectively, with the blessing of 800V overcharging technology, it can eliminate the user's mileage anxiety to a greater extent, and achieve the right of oil and electricity.
In addition to the above two new products, Koala can be said to be the highlight of Jihu Motors. As the world's first pure electric parent-child car, Koala focuses on children's travel, and has achieved the ultimate in the field of healthy and safe travel through a number of configurations such as "maternal and infant healthy cockpit", "vehicle-grade child safety seat", and "special-shaped full-fit side air curtain".
At present, the new version of the five-seater model is superimposed with user rights, and the starting price of 119,800 yuan is also bringing more benefits to users.
When a variety of new products come together, it is obvious that ARCFOX Motors is striving to provide excellent product value and driving experience, and at the same time, the brand will implement the "concession" and give back to users with sincerity, which will also gain the favor and support of user groups.
[With awe, focus on user needs]
While a variety of new products are being presented one after another, ARCFOX Motors also relies on its technical strength to meet users' needs for high-quality travel experience.
That's where the Darwin 2.0 technology system comes in. Different from the previous 1.0 era, which focused on intelligence, version 2.0 has evolved and sublimated on this basis, extending to cover seven areas: battery, power, chassis, intelligent cockpit, intelligent driving, safety, and health, covering the focus of current users when buying a car.
With the upgrading of the technical system, its concept has also changed from the original "liberating people, delighting people, and self-growth" to "protecting people, pleasing people, and warming people". It can be seen that the technical concept more clearly shows the idea of "user-centered", and it is also the implementation of technical confidence in Jihu Motors, redefining industry standards with a technical level that exceeds national standards, so as to provide users with better services.
The evolution of technology can be said to be the proof that Jihu Motors is down-to-earth, treats users with awe and polishes products, and the hard-core product strength constitutes the "geographical convenience" of the brand; The "steadfastness" and uniqueness insisted on in the field of marketing are precisely the last key elements of JiHu's success - "people".
Under the "world of great competition", traffic seems to have become the core element that people are flocking to, and countless people pursue the concept of "traffic is king", trying to form heat for the product in the way of "going off the rails", and then gain the attention and favor of users.
Although it is gradually becoming a common phenomenon that "those who can build cars are not as good as those who can sell cars", it must be pointed out that the key to deciding whether users buy cars or not is still quality.
Just as "Walking with Hui" in the live broadcast industry, with its cultural accumulation and the transmission of positive life attitudes and values, it has become a clear stream in the chaos, and ARCFOX Motors will not pursue gorgeous marketing that puts the cart before the horse, but always treats users with awe and polishes products.
The same steadfastness and persistence have achieved the in-depth cooperation between ARCFOX Motors and "Walking with Hui". In the process of traveling through the Central Plains tour of "Luoyang, Dengfeng, Anyang, Zhengzhou and Kaifeng", ARCFOX products as "exclusive cars for reading mountains and rivers with Hui" enjoy the mountains and rivers together, and bring comfort, warmth and beauty to travel life in the pursuit of ultimate quality.
【Conclusion】
Backed by the industrial advantages brought by BAIC Group, a major automobile manufacturer, at present, ARCFOX Motors has the "time" created by policy dividends, the "geographical advantage" given by products and technology, and the "people" brought by practical marketing, and has made efforts in multiple dimensions of brand, technology, product, marketing and policy, injecting more impetus into its rapid development.
It is undeniable that the new energy vehicle market environment is now flourishing, which is destined to be fierce and treacherous, in the face of complex opponents, holding a powerful weight, ARCFOX Motors has the confidence and strength to face the challenge, to meet the arrival of this best era.