【e car】Euler Ballet Cat uses thousand-year-old Song porcelain to interpret the new definition of aesthetics

Faber Billen, an authority on color studies, once said: "The theme of color seems to have an endless influence, touching almost every corner of life, because color contains rich legends, rich meanings and purposes." ”

Indeed, in addition to visual enjoyment, color is also associated with spiritual and spiritual comfort. In real life, people often use color rendering to reflect their attitude to life and express their self-perception of the whole world. There's a marketing theory about color, the "seven-second rule": the consumer decides in the first seven seconds whether or not to buy the item, and color affects more than 70% of the decisions people make in those seven seconds – and cars are no exception.

Just imagine, a car wants to let consumers "one glance to settle the feelings", in addition to the most basic performance, space, shape of the car, color is the existence that can give people the most direct visual feeling, so the role of color can be imagined.

And which brand here has the most fun? Euler is too vocal! Especially the ballet cat that will meet with us in the near future, the retro shape alone has captured the hearts of many consumers, but this is only one of the highlights of this car, and now, the ballet cat has played "Song porcelain" again, and accidentally touched the ceiling of the retro world.

Why Song porcelain?

Some people say that Song porcelain represents the Chinese romantic aesthetic, and there is no one who has come after the ancients. The spirit behind Song porcelain, the return to the plain avenue to simplicity, the clever hand that bears the heavens, and the boundless fantasy of raining over azure are people's aspirations. To this end, the ballet cat takes the song porcelain color, draws the essence in the tradition, lets the ballet cat choose the elegant aesthetics of the Song Dynasty in the time and space tunnel, and lets Chinese culture give the ballet cat a romantic and sustainable spirit.

The colors of romance for a thousand years, clinging to the mountains and rivers in the hearts of the Chinese people. Minimal, speechless.

Dingbai, Azure, Rice Glaze, Junxia, Twilight Blue and White and Golden Wind Jade Dew, retro ballet cat plus the millennium classic of "Song porcelain", Euler interprets Chinese romance to the extreme.

It is worth mentioning that Euler chose these six colors, in addition to being the classic color of Song porcelain, there are six refreshing legends corresponding to it, which shows the unique ingenuity of the ballet cat design team, using legends and stories to give human inspiration to the body, Euler ballet cat is not only the ceiling of the retro world, but also the ceiling of the creative world.

Dingbai, taken from Dingyao white porcelain. The reed grass is tough as silk, the porcelain is white like jade, the sound of it, the sonorous is like also, it is called "ding kiln flower porcelain urn, the color of the world is white." Su Dongpo, a literary hero of the Northern Song Dynasty, was also fond of it, and wrote "Dingzhou flower porcelain red jade" with a stroke of his pen. The unparalleled whiteness and chastity of Ding porcelain is extremely lacking in this fast food era, and the dingbai of the ballet cat is the firmness of a thousand years.

Azure is the most romantic color of Song porcelain. According to legend, Emperor Huizong of Song not only had a thin golden body, but also created a legend in his dreams. Only because a touch of fantastic azure accidentally flew into his dream, he was indignant that "the rain passed through the sky and the clouds broke, and such a color was the future", and the azure glaze of the Ru kiln that flowed for hundreds of years was also born. In the era of excessive electronics, there are few such romantic dreams. Ballet cats deliberately use sky blue, hoping to convey the beauty of rain washing the sky and brilliant dust to every user.

The birth of rice glaze is completely self-reflected in a beautiful accident. The beige glaze of the Southern Song Dynasty official kiln was originally born in the celadon kiln, only because of the uneven temperature and atmosphere in the kiln at the right time and place, and inadvertently produced a warm and simple beige that people loved. Such stories make the designers of ballet cats think of fast-paced times, often inadvertently ignoring these subtle and meticulous beauty. Ballet cats choose beige glaze colors, expecting every pair of eyes to have the ability to find beauty

Junxia is taken from the beautiful Song porcelain of the Jun kiln. The secret of the Jun kiln, which has been handed down as "one color into the kiln and one color out of the kiln", lies in time and imagination. Because the copper added to the firing is oxidized, it creates a reddish blue in the blue, and a purple glow in the red, like a dream, like dew like electricity. How long has it been since you looked up to appreciate this scenery that spans thousands of years and is still precious? The ballet cat draws on the color of the junxia and gives the beauty of the female xiaguang.

The ancients cloud "if the two loves are long, especially in the twilight of the dynasty", the ballet cat should say on behalf of the lovers of the world, "Why not go to the twilight"? When the white glaze meets the azure glaze, it achieves a heavenly relationship that looks like a long time, and the human world has a long-term reunion. Good karma, whether it was a thousand years ago or now, is the vision of the world. The ballet cat chooses the color of twilight and white, because it believes in Providence and hopes that the people who have deep feelings in the world will eventually become dependents.

As soon as the golden wind and jade dew met, they won countless victories in the world, which was probably the voice of the white glaze meeting the rice glaze. Two colors, you have your light and wind, I have my white jade flawless, so similar and similar, water and milk blend, like a fish to get water. The highly saturated modern social life makes people nostalgic for the friendship of friends a thousand years ago. Ballet cat adopts the color of golden wind and jade dew, hoping to find friends with the same frequency resonance and similar interests on the road of life, enough to meet the friendship of golden wind and jade dew in life.

Ballet cats, from the beginning of the design, have flowed with retro blood. From the rounded body, to the romantic color scheme, to the wind and wave mode designed for women, it is designed to create a thoughtful and exquisite experience for women. Retrofuturism is the biggest cultural asset of ballet cats. Retro does not represent a nostalgia for everything that has disappeared, but also represents our desire for eternity, romance and eternity.

Looking down on the river of time, there is a golden age in everyone's heart. Ballet Cat hopes to bring every user the beautiful romance of the Golden Age. Take color from Song porcelain, draw the essence from tradition, let the ballet cat choose the elegant aesthetics of the Song Dynasty in the time and space tunnel, and let Chinese culture give the ballet cat a romantic and sustainable spirit.

I have to admit that this cross-border play of ballet cat + Song porcelain, whether it is the design innovation of the automobile industry or the carrier of culture, is quite fresh, which has aroused the resonance of consumers' hearts, at the same time, this once again pushes traditional Chinese culture to the front end, and then sets off a national tidal wave.