Euler Ballet Cat, starting with a set of colors

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The automotive industry has been without a female styling team for too long.

For the automotive industry, the female car-making team means another aesthetic, which is different from the masculinity of some off-road vehicles, and it is also different from the moderation of many family cars, but an interpretation of women's attitude to life. But in the automotive industry, there are very few such works.

Some economic experts believe that the independent and autonomous and exuberant consumption demand and consumption power of the female economy means that a new economic growth point is taking shape. Divided from demand and consumer groups, the vigorous development of women's consumer demand has led to a series of new consumption trends, providing unlimited opportunities for merchants, but also posing greater challenges.

For the automotive industry, what is the car that makes women more satisfied? This not only involves some marketing actions, but more importantly, it is necessary for women to feel the temperature of every detail from the bottom of their hearts, feel that they are valued, cared for, and feel that their emotional needs and life needs are well met.

So, the Euler Ballet Cat came.

In August 2021, when Euler officially named a new model "Euler Ballet Cat", it also meant the beginning of a new era. The car was defined by Euler as the first female-only car in the automotive industry, that is, the ballet cat was developed entirely according to the physical and psychological needs of women.

At the same time, the modeling team of the ballet cat is also full of female figures, which is a further interpretation of "women know women better".

On May 6, Ballet Cat released its latest color matching information. The six colors are taken from Song porcelain, which makes it impossible to refuse. When this ballet cat comes with the colors of Song porcelain that have been romantic for a thousand years, we can't help but want to hear this new story.

▌ Exterior design pays tribute to Song porcelain

There is no doubt that from the retro appearance of the ballet cat, it can be said that it is quite fresh and can attract girls at the first glance. The use of Song porcelain-themed colors is also a deep tribute to the ancient Chinese culture of the modeling team.

Why Song porcelain? Euler has a romantic expression, "The ballet cat takes the song porcelain color, let the ballet cat choose the elegant aesthetics of the Song Dynasty in the time and space tunnel, and let Chinese culture give the ballet cat a romantic and sustainable spirit." ”

Therefore, when the retro trend is matched and the design with the theme of Song porcelain is met, the ballet cat not only has an understanding of retro in the "body", but also penetrates the ancient Chinese culture in the "soul".

This time, the Euler Ballet Cat released a total of six colors, namely Dingbai, Azure, Rice Glaze, Junxia, Twilight Blue white and Golden Wind Jade Dew. Behind these colors there is an ancient story, such as the purple "Junxia", the origin of which is that the Jun kiln is oxidized due to the copper added to the firing, which creates a purple glow in red.

I am afraid that only Euler has such an idea - to give each color a story, so that the color can have a better match with the vehicle, so that the color is not just a color, but part of the car culture.

After the release of this color, many people know that the original "romance" is also a necessity for the styling design of car companies.

In terms of interior, the interior of Euler Ballet Cat adopts the design of the "Elegant Cockpit of Flowers" with the all-in-one rounded corner double screen design, so that the interior of Euler Ballet Cat shows an elegant, exquisite and fashionable overall atmosphere.

In terms of size, according to the previous declaration information of the Ministry of Industry and Information Technology, the ballet cat body length is 4401mm, the width is 1867mm and 1880mm, the height is 1633mm, the wheelbase is 2750mm, which is a relatively standard compact model.

From the side, the front and rear wheel eyebrows are just right regardless of the extended shape or softness, which not only gives the body a retro elegant temperament, but also adds some sense of security. Looking around the vehicle, it can be said that there are no sharp lines, everywhere looks soft and cute, there is no aggression, more affinity.

In addition, in the details, the ballet cat also designed a lot of features that favor female consumers.

For example, women's exclusive custom steering wheel, women's exclusive custom narrow shoulder seat, piano buttons, etc., can be closer to women's aesthetics in every detail, but also have certain functions.

In terms of seats, many models on the market are on sale, for girls the seats appear to be very wide, although there are packages on both sides, but there is still a certain danger when cornering, can not let girls experience the two sides of the seat wrapped in the body of the sense of security. In this regard, the Euler ballet cat further aligns with the girl, so that the girl's slender body can also be perfectly wrapped in the seat.

Whether it's comfort or safety, the exclusive custom narrow shoulder seats are taken up the big step.

What's more, behind the ballet cat is also a unique female styling team, which is the core of the car's successful development and recognition.

When women don't just stand on the stage of the automotive industry as consumers, then it can be said that this is a fundamental victory for women.

▌ What does it mean for a female design team?

In the world automotive industry, women have appeared on this stage as an important member, bringing a touch of bright color.

The world's first female car designer was Dorothy Pringer. As early as the 1920s, she built the world's first women's car, the Galloway, because the car was designed for women, so the body was smaller, lighter, the sitting posture was also improved, and the center console position was lowered to get a better view.

(The world's first female designer, Dorothy Prenengue)

Previously, because many designers were men, they could not perceive what women needed, and created some "pseudo-needs". Weilai's engineers have said that they designed the Queen's co-pilot at that time, deliberately extending the slide rail of the seat a lot backwards, hoping to facilitate the mother sitting in the co-driver to take care of the baby in the back row.

However, after investigation, it was found that if the baby sits in the back seat, most mothers will not sit in the queen's co-driver, but will sit in the back seat to take care of the baby. As a result, because the designer is male, a series of "pseudo-needs" are made up.

Therefore, when the "her time" comes, a female car-making team that understands women better is particularly important. In the ballet cat, we can see the "careful thinking" of the female styling team everywhere.

On the steering wheel, Euler said that the research and development team studied the body shape characteristics such as women's shoulder width and palm size, so the steering wheel width was reduced by 5mm, and the steering wheel diameter was 370mm, which was about 10mm less than the traditional steering wheel, allowing women to better grip the steering wheel when driving.

At the same time, the small steering wheel can also reduce the fatigue caused by the arms and palms when turning the steering wheel, making driving more comfortable and safer.

As a girl, being able to wear makeup is a "must-have quality" for a car. The R&D team gave the ballet cat a huge size of the main co-driver makeup mirror, not only that, it also has a circle of LED surround lights around it, which can allow female drivers to make up at any time without dead ends.

In terms of hanging gears, because some girls have less strength, the ballet cat adopts a pocket block structure. Not only can it save space for the central handrail area, but it can also allow girls to change gears with a light stroke, saving the effort of dialing the traditional mechanical gear lever.

See, that's what women's design teams make for a car. Looking at the automotive industry, because of the existence of ballet cats, it gives "women's design works" a different logic.

As a female design work, ballet cat is different in the female perspective and female logic of the design team. These characteristics make the ballet cat different from other works from the starting point of design. The existence of "women's cars" makes the entire industry more rich, complete and diverse.

For a long time, male demand and taste have been continuously and highly concerned in the automotive industry, the vehicle space is getting bigger and bigger, the urban roads are getting more and more difficult to turn around, the lines of the body are getting sharper and sharper, and it seems that every eye is very aggressive... But are these really what female drivers like?

The automotive industry should explore and care for these precious features presented by female designers, and the small optimization of every inch of steering wheel and the small improvement of every centimeter seat are the fresh blood for the sustainable development of the automobile industry, and they are also the necessary qualities for the diversity of automobile culture.

The strength of the female car-making team behind the ballet cat has a unique significance in the car design environment with more male designers. Comparatively speaking, there is a big difference between the two, women will be naturally superior to men in aesthetics, especially when thinking in empathy, emotions are more delicate and considered comprehensively.

Therefore, women are respected and given back by the world with love, which is also an important embodiment of the progress of the industry and even social development. The story of the ballet cat is an inspiration for the automotive industry – only women are better suited to build cars that meet women's needs.

After all, girls are inherently more understanding of women.

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