Nezha Automobile officially landed in Thailand, and the globalization strategy was accelerated! Recently, Nezha Automobile's Thailand subsidiary was established, taking a substantial step forward in its globalization strategy. On March 22, the Thailand International Auto Show will open, and Nezha V and Nezha U Pro will debut in Thailand to showcase the world's leading electric intelligent car new life for overseas consumers.
Nezha Automobile's "going to sea" is by no means a simple product output. Unlike other new car-making forces that mainly rely on partners to export products, Nezha Automobile chose to set up a subsidiary to land in Thailand, reflecting its own strength and determination to deepen the global market. This determination stems from Nezha Automobile's competition with global new energy brands in the domestic market with the fiercest competition in pure electricity, and has been able to stand out and become the most growing Chinese new energy vehicle brand.
In 2021, Nezha Automobile entered the fast lane of development, and comprehensively evolved in terms of explosive model building, user operation, service layout, intelligent technology research and development, intelligent manufacturing, etc., promoting the cumulative production and sales of more than 100,000 vehicles, with monthly sales of more than 10,000 consecutively, ranking the first echelon of new car-making forces, an increase of 362% year-on-year. In 2022, Nezha's automobile sales ranking was promoted every month, and in January, it won the third place in the new car-making forces, and in February, it ranked second among the new car-making forces; from January to February, the cumulative delivery volume increased by 332% year-on-year. The blossoming inside the wall and the fragrant outside the wall, the steady and rapid systematic development of the country, is the engine that drives the acceleration of Nezha Automobile's globalization strategy.
Thick accumulation of thin hair, blossoming inside the wall and incense outside the wall
One of the world's most discerning new energy vehicle user groups is the Chinese consumers who have experienced the most new energy models. It is the love of Chinese users that makes Nezha's automobile product sales and word of mouth both high. In 2021, the total delivery of Nezha V car series was 49,646 units, an increase of 15 times year-on-year, becoming the champion in the sales of pure electric SUVs of the new car-making forces; the total delivery of Nezha U Pro was 20,028 units, an increase of 333% year-on-year, and achieved the top three in sales of A-class pure electric SUVs of the new car-making forces. In 2022, Nezha V car series and Nezha U Pro continue to lead the pure electric SUV market, a new force in car manufacturing, ranking first and third in sales in the market segment, respectively.
In order to allow users to better experience the "good car is not expensive, the service is top-matched", in the layout of service channels, Nezha Automobile adopts an innovative model of direct operation and urban partner model in parallel. By the end of 2021, Nezha Automobile has 333 offline channels, covering 193 cities, with a coverage rate of 57% in prefecture-level cities. In 2022, the number of channels of Nezha Automobile is planned to expand from 193 cities to 250 cities, comprehensively improving the user's experience and service quality, and making high-quality intelligent electric vehicles within reach.
To meet the increasing needs of users and focus on intelligent experience, Nezha Automobile has opened a "thousand people and tens of billions" intelligent technology investment strategy. In 2021, Nezha Automobile released the industry's first full-stack self-developed intelligent safety vehicle platform that integrates high safety, high scalability, high intelligence and environmental friendliness - Shanhai Platform.
Sufficient production capacity is the cornerstone of high growth rate. Nezha Automobile has the only "double qualification, three factories" of domestic new car-making enterprises, and has a production capacity of 150,000 units per year in the smart factories in Tongxiang and Yichun. Nanning smart factory plans to have a production capacity of 100,000 vehicles per year, and after being put into operation, it will rely on its unique location advantages to dock with the needs of Southeast Asian/South Asian markets such as China and Thailand, and help the globalization process of Nezha Automobile.
In 2021, 83% of Nezha Automobile's individual users, and about 60% of first-tier, new first-tier and second-tier city users, proving that Nezha Automobile's route of "building cars for the people" in the mass consumer market is fully accepted and recognized. In January 2022, the successful roll-off of Nezha Automobile's 100,000th mass production vehicle also verified that Nezha Automobile has undergone qualitative changes in systematic capacity building.
Confidently go to sea, open the overseas market debut in 2022
Build cars for the people, build good cars for the people of the world. Nezha Automobile has blossomed in all dimensions in China, making full preparations for Nezha Automobile to accelerate the implementation of the globalization strategy. In 2022, Nezha Automobile opens the first year of "going to sea", Thailand is not only the first stop of Nezha Automobile to go to sea, but also the bridgehead of Nezha Automobile's radiation ASEAN. From this point of view, Nezha Automobile will deepen the global market and further consolidate the influence of Chinese brands in the world.
On March 22, the 43rd Thailand International Auto Show will soon open, and the Nezha V and Nezha U Pro, which are based on the demand for cars in overseas markets, will participate in the exhibition and open their overseas "debut". Among them, the right-hand drive version of Nezha V is scheduled to be listed in the Thai market and start delivery within this year. In the 2021 China-ASEAN Expo, Nezha Automobile, as the participating brand of China's new energy passenger cars, has become a highlight of the Expo. With the trendy face value of the intelligent tide play pure electric crossover Nezha V right-hand drive version, with a comprehensive working mileage of 401km, equipped with 14.6-inch boundless central control large screen, 12-inch digital instrument screen, fixed speed cruise, keyless entry, buttonless start and other cross-level intelligent configuration, widely favored by overseas consumers and partners, laying the foundation for Nezha car to go abroad. At a time when Nezha Automobile has the ability to lean operation at home and abroad, the right-hand drive version of Nezha V built based on Nezha V came into being, which is bound to better enhance the popularity of Nezha Automobile in overseas markets and further enter the Southeast Asia/South Asian market.
From the release of the right-hand drive version of Nezha V in 2021 to the signing of a strategic cooperation framework agreement with a Thai partner, Nezha Car will take 2 months; from this point to the establishment of the Thai subsidiary, it will take 3 months; and then the debut of its models at overseas auto shows will take only 1 month.