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Strong among the first camp, what did Nezha Car do right?

When you think of Nezha, what do you think? Is it the innocent child who steps on the hot wheel and flies with his heart? Or is it the young hero who made a big fuss about the Dragon Palace and exorcised demons? I believe that the image of Nezha's justice and my style of handling things that I am destined to do have long left a deep impression on most people's hearts. Just like the brave and fearless spirit of Nezha, which was established less than a few years ago, Nezha Automobile is also growing into a part of the car companies that cannot be ignored in China's new car-making forces. On April 30th, Nezha Automobile Experience Center was officially opened in Yibin, and was praised by many experiencers for its outstanding product highlights such as high value, high performance and high quality.

Strong among the first camp, what did Nezha Car do right?

Why is it called Nezha Car?

"Many people are curious, why are you called Nezha Car?" This may be the most asked question since the establishment of Nezha Automobile, and at the opening sharing meeting, Hu Enping, executive vice president of Nezha Automobile Marketing Company, also revealed the answer for everyone: "The image of Nezha stepping on the hot wheel is deeply rooted in the hearts of the people, representing the ancient people's yearning for a simple, relaxed and comfortable way of travel. In the minds of Chinese, Nezha is a young hero, who is strong in martial arts and spells, exorcises demons, punishes evil and promotes good, is invincible, and protects the peace of the world. Nezha's style of handling things that I am destined to do by my own life has left a deep impression on the world. ”

Strong among the first camp, what did Nezha Car do right?

It can be said that the name of Nezha Automobile is very profound, and just like the brave and fearless spirit of Nezha, Nezha Automobile has also achieved very good results after its establishment just a few years ago.

There is no doubt that the development of Nezha Automobile in the past two years is really too fast, just when people are still talking about "Wei Xiaoli", they do not know that Nezha Automobile has quietly entered the first camp of the new forces. The data is the best proof, following 2021 to become the fastest growing car-making new force brand, 2022 Nezha Automobile has created a new high in sales, in the first quarter of this year, its cumulative delivery reached 30152 units, an increase of 305% year-on-year, for two consecutive months jumped to the second place in the delivery of new car-making forces, leaving Weilai and other car companies far behind.

Product strength is always key

Of course, the increase in delivery volume is always inseparable from the product. For example, the two main models of Nezha V Tide and Nezha U Zhi have been loved a lot as soon as they were launched.

First of all, let's talk about Nezha V tide, the official price of this car after subsidies is 74,900 yuan - 93,900 yuan. From the price point of view, it is not expensive to sell, but it has a lot of highlights, the same level of super large 14.6-inch intelligent central control screen, the same level of ultra-rich L2 intelligent driving assistance, the same level of rare in-car vital signs monitoring system, the same level of leading zero button all-touch minimalist technology interior, the same level of ultra-fast acceleration 0-50km/ h only 3.9 seconds, the same level of rare V2L external discharge function, etc., it can be said that you can buy a real smart car within 100,000 yuan, with a high cost performance.

Strong among the first camp, what did Nezha Car do right?

As for Nezha U Zhi, the official price after subsidies is 117,800 yuan - 179,800 yuan. It can also be seen from the name that this car can bring the same level of excellent intelligent experience, such as L2.5+ intelligent driver assistance system (5R5V) and Horizon Journey 3 high-performance vehicle specification AI chip, combined with the same level of the leading 3rd generation Snapdragon cockpit platform, double 12.3-inch suspension integrated intelligent control central screen, as well as the same level of ultra-long wheelbase 2770mm, the same level of ultra-long mileage of 610km, etc., to fully meet the new needs of users for intelligent cars.

Strong among the first camp, what did Nezha Car do right?

It is worth mentioning that Nezha will also release a new "sports coupe" Nezha S this year. As the first model of the Shanhai platform, Nezha S is undoubtedly very valued, the avant-garde shape is first of all eye-catching, the design of split headlights and narrow LED daily running lights make the whole vehicle look aggressive, and hidden door handles, through-type taillights and other popular factors, there is no absence on Nezha S.

Strong among the first camp, what did Nezha Car do right?

In addition to the appearance, the interior part is also very futuristic technology, using a flat-bottom steering wheel, a huge longitudinal multimedia touch screen in the middle is very eye-catching, and there is also a multimedia screen in front of the co-pilot, in addition to which there are almost no physical buttons.

In terms of power, it is the most worth looking forward to, because the Nezha S is the first model of the "Shanhai" platform of Hezhong Automobile, which supports all-electric, extended range multiple powertrains. Among them, the pure electric version has a cruising range of 800 kilometers, and the mileage of the extended range can reach up to 1100 kilometers, which can be said to have no endurance anxiety at all.

Editor's note

As we all know, Nezha Car first broke out in the fierce market with a very high cost performance. However, at present, the low-end models of Nezha Automobile are already in a stable state in the market, so what follows is "evolution", impacting the high-end, hoping that Nezha S can live up to expectations. We also believe that after the listing of this new car, the sales volume of Nezha Automobile in the market will be even higher, and there is still great hope for the sales champion of the new forces of chong chong car.

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