(Wen / Zhang Qiyou) To say that the earliest layout of the new energy market of independent brands, geometry is definitely a top existence, but the first to eat crab does not mean that it can be 100% successful, and the achievements made in reviewing geometry today are obviously not satisfactory. In particular, geometry's first model, geometry A, was labeled "oil to electricity" and sold dismal sales. Today, through several years of technical precipitation, Geometry will bring its new small SUV in the second quarter - Geometry E, so can this model that geometry has high hopes for help the brand get out of the quagmire? Let's take a look at it in this issue.
Can you get rid of the "oil to electricity" label?
As we all know, the competition in today's new energy market is extremely fierce, compared to the geometry A era, consumers are also more and more aware of pure electric models, which cars are "oil to electricity", which cars are pure electric platforms, those "oil to electricity" models What are the shortcomings, in fact, the majority of users are clear, for this now in the "oil to electricity" model out, its prospects will obviously not be too smooth.
So did Geometry E tear off the label of "oil to electricity"? The answer seems to be no. At present, the only new energy platform released by Geely is Raytheon Power, and Geometry as a sub-brand of Geely, all its technical support must rely on Geely' banner, but from the known information, Geometry E did not use the Raytheon Power platform, but chose Geely 4.0 Super Smart Factory for production. In this regard, geometric E is still a "oil to electricity" product.
At the same time, many people in the market feel that the geometry E is the magic version of the geometric EX3 kung fu cow, and the geometric EX3 kung fu cow is the "oil to electricity" model of the vision X3. Especially in terms of size, the length, width and height of the geometric E are 4006*1765*1550mm, and the wheelbase is 2485mm. The length, width and height of the geometric EX3 kung fu cow is 4005 *1760 * 1575mm, the wheelbase is 2480mm, and the extremely similar size of the two cars can also become evidence of the geometry E "oil to electricity".
Minimalist technology conforms to mainstream design
Although the bottom of geometry E is highly likely to be a "oil to electricity" model, if you do not tell you in advance, when you see the first glance of geometric E, it will definitely not be associated with "oil to electricity", and its design idea is completely based on the design route of pure electric platform models, which is much better looking than the geometric EX3 kung fu cow.
The front face of the geometric E has been carefully designed, will not let you see a trace of the shadow of the fuel car, its closed middle net has a strong sense of unity, with the popular through-line light strip, making the front of the car look very sci-fi. Coming to the side, you can still see the outline of the geometric EX3 kung fu cow, but fortunately, the geometric E adds a few tough lines to the body, with the hidden door handle, which makes it show a bit of sports. Walking to the rear of the car, the geometric E will show you a thick tail shape, the bumpy taillights are very three-dimensional, and the overall sense of hierarchy is well improved.
In terms of interior, the overall design style of Geometric E is also biased towards simple technology, thanks to the style design of the 10.25-inch floating double screen, which makes the physical buttons of the control have been greatly simplified, making its interior appear particularly simple. In addition, the geometric E also uses a knob-type gear shift mechanism, which is combined with an interactive atmosphere lamp called "Light of Inspiration" to create a strong technological atmosphere for it.
There is no doubt that according to the mainstream style of the new energy market, geometric E, whether it is the appearance or the design language of the interior, is very in line with the aesthetic needs of current consumers, compared to the early geometric models, geometric E looks more like an "original" pure electric model, so the sci-fi shape can ensure that geometric E has a good return rate, and the attention will also be improved.
Decent endurance up to 401km
The best power that everyone is most concerned about, geometry E will be equipped with a maximum power of 60 kilowatts, peak torque of 130 Nm drive motor, matching the capacity of 33.5kWh and 39.4kWh of two battery packs, the comprehensive cruising range of up to 320km and 401km. Simply looking at the dynamic parameters of geometric E does not make much sense, and if you want to understand whether the hardware level of geometric E is strong or not, you still have to compare the same level of power
The Nezha V, which is also a small pure electric SUV, can be described as the sales burden in the same level, and the sales performance of thousands of large vehicles per month is still one of the best in this level. The Nezha V is equipped with drive motors with a maximum power of 40 kW, 55 kW and 70 kW, respectively, depending on the model, and the NEDC cruising range is also divided into 301 km and 401 km. Through comparison, it can be found that the power performance gap between geometric E and Nezha V is not large, and the cruising range of the same 401km is basically at the mainstream level of the industry, which is more than enough to meet the needs of daily representatives.
Can geometry come to life?
At present, the sales performance of several models under the geometry brand is not very good, and the task of geometry E is not only to increase sales, but also to reverse the market reputation of geometry, and the mission shouldered by geometry E is still relatively large. However, from the current market situation, the market share of small pure electric SUVs is decreasing, and in March this year, the total sales volume of the A0-class SUV market was 98,000 units, down 18.9% year-on-year, showing a downward trend in terms of sales, which is not very good for Geometry E.
In addition, Geometry E will also face a major problem, that is, how the price should be determined. This year, in addition to the state's reduction of the new energy policy, the price of new energy upstream materials is also rising accordingly, for the cost control and pricing of geometry E, geometry must be thoughtful. If the cost compression is serious, the quality of geometry E is difficult to guarantee, but the overpricing will make geometry E less competitive.
summary:
As everyone said, geometry E is basically based on the geometric EX3 kung fu cattle product force upgrade, whether it is the appearance, design or endurance, geometric E has been significantly improved, in the face of the same level of opponents, geometric E can be described as completely empty. However, there are also many problems in front of geometry E, one is the label of "oil to electricity", the other is the reduction of the A0-class SUV market, and the third is to test the cost and pricing control of geometry. Overall, the prospects for Geometry E are not very clear, so let's look forward to its price. (The picture comes from the Internet, if there is infringement, please inform and delete)