The hot sales of high-end new energy models such as Tesla and Weilai and Hongguang MINI EV micro-electric vehicle models have made the domestic new energy vehicle market once show the "dumbbell type" characteristics of high-end products with two hairs. With the intensification of market competition, the "extreme" market structure of new energy vehicles has begun to accelerate to the optimization of "spindle type". Cui Dongshu, secretary general of the Association, predicts that by 2030, electric models in the price range of 120,000-200,000 yuan will occupy about 60% of the market share, and the penetration rate will increase from 5% to 40%.
The shift of the main battlefield of the new energy vehicle market has made many car companies that have already occupied the first opportunity feel a sense of crisis. Its powerful models are still better, and they have the confidence and confidence to meet this hard battle. But those models that start early but have not made a difference may face the test of "life and death". The Geometry C was undoubtedly the first model to be affected.
As a pure electric compact SUV, the geometric C comes from the traditional fuel vehicle company - Geely Automobile, and the background is not weak. NeDC has a comprehensive endurance of up to 550km, which is also considered to be the mainstream level in the same class. Zero hundred accelerated by 6.72 seconds, which is also ahead of many competitors of the same level. It is such a selling model, and since its launch in August 2020, sales have never been supported. The highest monthly sales did not exceed 2,000 vehicles, and sales have been hovering in the triple digits for a long time.
Some people blame the failure of geometry C on "oil to electricity". By removing components such as engines, gearboxes, and fuel tanks, and then stuffing them into the electric drive template, the original mature fuel model has been transformed into a new new energy vehicle. Although this can save car companies a lot of time and research and development funds, quickly catch the ride of new energy subsidies. However, this fast-grown new energy model is inferior to the model produced by the pure electric platform in terms of space utilization, handling and safety.
The parameter performance on the geometric C length (4432mm) and wheelbase (2700mm) is not bad in the compact SUV. However, due to the existence of the battery pack, the overall design of the internal space is unreasonable, resulting in the space in the car is too small. I had played Cao Cao sitting a few times before, and the back row was basically equivalent to squatting, not to mention the legs of The Stilt Erlang, and it was difficult to stretch the legs.
The "oil to electricity" leads to its low space utilization rate, which does make geometry C far less popular in the market than pure electric platform models, but this alone will obviously not make geometry C fall to the point of not being able to eat. The reason for failure is actually related to the following factors.
First of all, in the styling design, it does not highlight the sense of technology and fashion of new energy models, and geometric C still adopts the design concept of Geely fuel vehicles, and the overall shape is very close to Geely Emgrand S. On this basis, the LED headlamp design and closed air intake grille are only a little more youthful. The interior design is also based on "plain", the central control area in addition to the 5-inch LCD dashboard and 12.3-inch suspension central control screen, it is difficult to see other and technological fashion edge design. Although it is not cheap, it is not compatible with texture and avant-garde.
In my opinion, since the geometric C is closer to emgrand in terms of shape, its pricing is basically anchored. Referring to the price range of Emgrand S 8.49-108,900 yuan, the pricing of Geometry C 12.98-18.28 million yuan is indeed much higher. Whether it is admitted or not, the image of the Emgrand low-end car is actually deeply rooted in people's minds, and the geometric C follows the Emgrand body design at the same time, but also wants to raise its own value, consumers obviously will not be accustomed.
There is no deal that cannot be negotiated, only a price that cannot be negotiated. If Geometry can recognize its brand positioning earlier, like Kung Fu Niu, it follows the long-term modeling design, but the price is low enough, and the order is basically burst. Unfortunately, the order came up, but the delay in delivery became a new problem.
At the beginning, the geometric brand was originally going to take the high-end brand route, but unfortunately, after the failure of the rush, the market influence was a mess. Today's entry into the small pure electric SUV has once again greatly reduced the influence of geometry in the compact pure electric market. The weakness of brand power makes geometry C hesitate even if it is better than competitors in product strength.
In addition, due to the fact that Geometry C previously focused on online ride-hailing, it was slightly inferior to C-end private cars in terms of grade. Some netizens also joked, "Buy this car for home, worried about going out and someone beckoning a taxi." "It can be seen how much the deep binding of Geometric C and Cao Cao Travel has had an impact on its impact on the individual market."
Finally: under the influence of many factors, geometric C is actually difficult to get cheap in AION Y, Nezha U, BYD Yuan PLUS and other competitors of the same level. With the intensification of market competition, whether it is geometric C or geometric cars, the living space will be further reduced. At that time, if there is no effective way to break the game, geometric cars may only be able to seek development in the small pure electric SUV market. Geometry C doesn't sell well, just because of "oil to electricity"?