The current new energy vehicle market can be described as a rising voice.
According to incomplete statistics, there are currently more than 20 new energy vehicle companies raising prices, involving more than 40 models, with price increases ranging from 1,000 yuan to 30,000 yuan.
I thought that the menacing price increase tide would repel many non-just-needed consumers, but what was surprising was that there was a rush to buy multi-brand and multi-model models, even if it took months to queue, it could not stop the enthusiasm of consumers to "buy, buy and buy".
Under the hot sales, the marketing war between major car companies to seize consumers and the market has been staged again. A number of new energy vehicle companies focus on the selling point of "long endurance", hoping to dispel consumers' anxiety about endurance. But in fact, in the current situation of the epidemic, the health in the car is the most concerned point of consumers.
A set of survey data shows that in the post-epidemic era, quality, safety, performance and in-car health are the top four factors for consumers to consider when buying a car, and more than 70% of people believe that in-car health is very important, and expect cars to have various types of health functions and configurations.
In this context, the geometric car has once again become the focus of public attention, because it has been quietly working in areas that are invisible to consumers but are particularly important, and has achieved very impressive results, such as in-car health. Not long ago, the "aldehyde game - the fourth season" released the full list of air quality in the car, geometric A Pro on the list, the formaldehyde content of the air sampling in the car is 0.013mg/m, which is only 1/8 of the Chinese standard value, the same level first, the formaldehyde content once again explains to the public what is the true health quality.
Face is important, but the "lizi" that is related to health is more important
It is understood that since the launch of the "aldehyde game" in 2019, it has been held for four consecutive seasons, and each season will be aimed at dozens of hot models on the market, using scientific means to test the content of harmful substances such as formaldehyde, benzene, toluene, and xylene in the car, and publish it to the public to provide a reference for consumers to buy cars.
In "The Game of Alaldehyde - Season 4", Geometry A Pro ranked high in the four levels of formaldehyde, stupidity, toluene and xylene, achieving the best results in the same level.
In the era of digital intelligence, the car has become the "third space" of our daily life, and we spend more time with the car than our families, and the air health in the car is directly related to physical health. Studies have shown that formaldehyde is a class of carcinogens, and toluene is most likely to cause diseases of the blood system. Therefore, in recent years, the "poisonous car" incident has always made consumers afraid to avoid it.
However, at this stage, "in-car health" has not attracted enough attention from car companies. Because, standing on the cusp of new energy, whether it is traditional car companies, new car-making forces or "barbarians" without any technical accumulation, everyone wants to get a piece of it.
According to the data, there are currently more than 600 new energy vehicle brands, including about 200 vehicle manufacturers, and dozens of brands that are well known to consumers in the market. Most car companies are still in the PPT car manufacturing stage, even if there are mass production cars, it is still in the early stage of entrepreneurship, still struggling in survival, no core technology, no strict car manufacturing standards, and no long-term planning.
In order to sell cars, in order to go to the volume, most car companies have not sunk their minds to engage in research and development and user experience, they storm the "visible" places of new energy vehicles, such as competing for long endurance, competing for large car machines, and competing for luxury interiors, hoping to quickly harvest orders. The "invisible" high-order demand of "in-car health" is directly ignored.
In contrast, the geometric car is a clear stream of the industry, focusing on true endurance and real health, not only in the user's visible "face" to work hard, but also very concerned about the "lizi" of the car.
Take the geometric A Pro as an example, the appearance adopts two-color design, fashionable and trendy, and the interior uses suede fabric, which is high-grade and textured. In terms of "in-car health", it is even more unequivocal, ensuring the safety and health of users from the source and material. It is understood that the geometric A Pro seat, center console, instrument panel and NVH material are all selected from 0 odor, low VOC (volatile organic compounds) material to ensure no harm to the human body. Previously, car life has tested a number of joint ventures and independent brand electric vehicles, but most of the cars can smell a very pungent smell as soon as they open the door, some of which are too heavy, and even make people cry. Inside the Geometry A Pro, no odor is smelled, and formaldehyde and harmful gases are much lower than other models.
Create a green net health cabin, geometric cars lead the industry
At present, there are also many cars on the market that advertise themselves as "health cars", but careful research has found that many are just a concept, only equipped with "PM2.5 filter devices in the car" and "car air purifiers", and only medium and high-end models have them. Even if some brands have launched a "healthy and environmentally friendly cockpit", in contrast, there is no geometric car this set of "green net health cabin" standards are strict and perfect.
Also taking the Geometry A Pro as an example, as a "green net health capsule", it gives users multiple protections from the outside to the inside, covering materials, filtration, monitoring, sterilization and purification. The whole system can be summed up as follows: first ensure the use of environmentally friendly 0 volatile materials from the source, then monitor the air quality in the car, filter the air, block the virus outside the car, and finally realize sterilization and purification.
It is worth mentioning that the geometric A Pro series is equipped with a standard vehicle specification grade "CN95" high-efficiency composite air filter, which has obtained the double certification of China Automobile Research Institute No. 001 and the German Rheinland TUV, which can effectively intercept 99.9% of PM2.5 particles and effectively isolate 98% of virus droplets, which is likened by users to "wear an N95 mask to the car".
In the hot summer and cold winter, we like to turn on the air conditioning and heating repeatedly, but as everyone knows, the long-closed carriage is equivalent to a "bacterial garbage dump", especially the steering wheel that the owner touches every day, and the amount of bacteria is more than 4 times more than the toilet in the public toilet. Therefore, it is very important to have a steering wheel that can be antibacterial. Geometry A Pro has a rare ultrafiber leather antibacterial steering wheel that has been certified by the Guangdong Institute of Microbiology, which is also a comprehensive antibacterial steering wheel unique to the same level, with an antibacterial rate of 99%, which can achieve efficient bacteriostatic and deodorant.
Similarly, the Geometry C is also an electric vehicle with a "green net health capsule", which is in line with the health quality of the Geometry A Pro. On user insights, have to serve geometric cars. In the field of "in-car health" that users are most concerned about, geometric cars have hoisted other car companies and achieved leadership.
Refuse to play the number game, "real endurance" is the real fragrance
At the current stage, the automotive industry is in a critical period of change, and almost all car companies have played the banner of "user-oriented", but there are very few real user-oriented enterprises. Because of the "user-oriented enterprise", you can't deceive users, you must put the user's pain points and concerns in the first place, and geometric cars have done it. In addition to paying attention to the "health in the car", in the face of the industry chaos of "virtual endurance", geometric automobiles are also the first car companies in the industry to shout out "real endurance", and have really achieved "real endurance".
Last year alone, Geometry A Pro and Geometry C won 8 championships in the endurance challenges held by many professional automotive media in China. In the "Boogie Contest" held by the mainstream media, Geometry C won the championship many times; in the "Red Alert Why Can't - 10% Power Limit Test Drive Camp", Geometry C also continued to drive 83.4km under the extreme condition of only 10% of the power remaining, reshaping the user's perception of the "last 10%" of electricity; in the new energy winter endurance final power consumption list released by AutoLab last year, Geometry C won the championship with a performance of 13.28 kWh/100 km of electricity consumption.
From the test of multiple dimensions such as endurance authenticity, power consumption, and remaining power travel distance, it can be seen that the endurance of geometric cars is undoubtedly ahead of the same level of models, and even leading the market.
Of course, another significant advantage of geometric cars is the high quality-price ratio. In terms of the geometric C Vigo series, it has a 540 ° AR chassis perspective, HUD projection digital flat display system, 72-color intelligent rhythmic atmosphere lamp and the same level of unique high-fidelity BOSE audio and other cross-level luxury configurations, and is also equipped with the leading L2 intelligent driver assistance system of the same level, making other models of the same level "ashamed".
It is no exaggeration to say that in the current wave of price increases, geometric cars with many good cards such as "true endurance", "real health", "high quality price ratio" and so on are quite competitive, and are expected to break out of the red sea of new energy and gain more consumer favor.
Note: The above pictures come from the brand official