Not long ago, the geometric E official diagram was exposed, and this is also the rare moment when the heat of geometric cars has risen for a long time.
From geometry A to geometry C, geometric cars still use the "geometry + letter" naming method, but when it comes to geometry EX3 kung fu cattle, the family naming method is broken, and even more regarded as the decline of geometric cars.
And today's geometry E, when the road test, the product name revealed is "Thunderbolt Tiger", and now after the official exposure, and then picked up the family name back, can it be seen that the geometric car decided to return to the original intention?
Of course, geometry E changes more than just naming. In terms of appearance, the geometry E is also very different from the previous geometric models, the design of the split headlights makes people shine, and the through-type LED light strip is more technological and increases the recognition. The main light source below is composed of a combination of circles and squares, and there are fluorescent greens around the periphery as embellishments to highlight the personality.
Secondly, geometric E has also spent a lot of thought on the color of the body, and its color designation mainly revolves around the "flower", the four car colors are green vine, jasmine, mint, blue lotus, quite fresh and unworldly, may gain the favor of a large number of female car owners.
Coming to the tail, you can also see that the geometric E adopts a new taillight shape, which is quite chic and improves the recognition. At the same time, the high brake lights and the spoiler above, coupled with the design of the middle of the tailgate similar to the duckling's tail, emphasize the sense of sport.
The interior design of the geometric E can also make people shine. First of all, the new car adopts a minimalist design style, and the design of the dual screen keeps up with the trend, which is also highly consistent with the current mainstream aesthetic and user preferences. In addition, the geometric E cockpit features a contrasting design with chrome trims to enhance the ambience of the interior.
At present, the system built into the geometric E central control is not yet known, but from its positioning point of view, the functions that can be supported should be mainly practical, and the current conventional intelligent connection configuration such as the Internet of Vehicles and voice control will definitely join.
In terms of body size, the geometry E has a length, width and height of 4006/1765/1550mm, and a wheelbase of 2485mm, positioning itself in a small SUV, which coincides with the EX3 Kung Fu Bull previously launched by Geometry.
The power part, Geometry E, will be equipped with a motor produced by Grebo Intelligent Power Technology Co., Ltd., with a maximum power of 60 kW, while the battery part uses lithium iron phosphate batteries.
Now that we've learned the basics of geometry E, let's talk about two issues.
From the birth of the geometric car to the present, it is not too much to describe it as "high driving and low walking".
At first, the geometric brand ran parallel with the Geely brand and the Lynk & Co brand, becoming a first-class sub-brand of geely group, and was injected with the brand gene of "multi-dimensional, focused and pure", and the positioning was also prefixed with "high-end". The first model of the Geometry brand, the Geometry A, was also listed in Singapore in 2019, and even shouted the slogan of "the best electric car in the Eastern Hemisphere", which was the limelight for a while.
Geometry A entered the market at a price of 150,000-190,000 yuan that year, which directly showed the ambition of the geometry brand to "hold high and fight high". However, the geometry brand's second model, the Geometry C, did not continue the popularity of the Geometry A at that time.
First of all, the time of product launch is too slow, the listing time interval between geometry A and geometry C two cars is 16 months, although it is not said that the iron is hot, but the product layout of such a long time, in the face of the rapid development of the new energy market, obviously makes the geometric brand disconnected from the market, and even the residual temperature cannot be rubbed.
Secondly, if the interval is long, but the final result is stunning enough, it is also acceptable. However, geometry C is a "oil to electricity" product based on Emgrand GS, and the price of 129,800-182,800 yuan has no advantage for the same level of models, and even in terms of intelligence and size, it cannot be compared with models such as Xiaopeng G3 and BYD Song.
So, at this time, the geometric brand has been in trouble. In the author's opinion, the geometric brand at that time was still able to rely on Geely's own influence and technical skills to carry out a Jedi counterattack. But the subsequent introduction of the Geometric EX3 Kung Fu Cow directly plunged the brand deeper.
Geometry EX3 Kung Fu Cow is still copying the manufacturing model of "oil to electricity", which has deviated from consumer preferences, and the price is further explored, which also leads to the geometry brand and "high-end" almost no connection.
At this point, the influence of geometric brands has reached its lowest point.
Well, the launch of geometry E is undoubtedly the last straw of the geometry brand, and it also proves the failure of the geometry EX3 kung fu cow.
At present, although there is no relevant information to indicate whether the geometry E is an "oil to electricity" model, it will be produced in the 4.0 super smart factory, coupled with a new appearance and interior design, which has been reflected from the side, which will be different from the previous geometric models, and can feel that the geometric brand wants to rely on these differentiated information to return to the mainstream industry.
The Geometry E is positioned as a small SUV, in line with its own Geometry EX3 Kung Fu Cow. This also determines that the price range of geometry E will not be much different from the geometry EX3 kung fu cow.
At the same time, in the market of independent brand small pure electric SUVs, Yuan Pro, Nezha V, and Tiggo e are among the few mainstream choices, and the price range of their volume models is basically around 100,000 yuan.
Then geometry E wants to make a difference, can continue to take the differentiated route, the price of the volume model is stable between 70,000-80,000 yuan, so that you can take the high-end, low-price route to expand its market share. In the end, based on the current model information, positioning and competitive price points, the author guesses that the price range of geometric E is 68,800 yuan to 82,800 yuan.
From "holding high and hitting high" to "opening high and walking low", the development path of geometric brands is regrettable. But at the same time, this also reflects a problem from the side, if you do not make innovation and do not conform to the development of the market, then the final result may be eliminated by the market. However, the arrival of geometry E may bring a glimmer of hope to geometric brands at the trough, but at the same time, the author also hopes that geometric brands can sum up the lessons of the past and not repeat the mistakes of the past.