On April 11, the China Association of Automobile Manufacturers released the march automobile production and sales data, the overall sales fell by 13.9% year-on-year, but the production and sales of new energy vehicles increased by 1.1 times year-on-year, and the market share reached 21.7%.
Although the repeated epidemics, tight chip supply and rising power battery prices have affected the production and delivery of car companies, most new energy vehicle companies have performed well under the rapid growth of the entire new energy vehicle market. Among them, the geometric cars that have developed rapidly in the past two years have also handed over an eye-catching answer sheet, and have entered the "top stream" camp with 10,152 terminal deliveries.
It can be seen from the data that the delivery volume of Geometric Automobile in March has been in line with the most well-known new force car companies in the market, and even surpassed Weilai. In the first quarter of this year, the sales volume of geometric cars reached 26,031 units, an increase of nearly 4.5 times year-on-year, and according to the data of the China Automobile Association, the sales of pure electric vehicles in the first quarter of this year increased by 128.5% year-on-year, which shows that the growth rate of geometric cars far exceeds the industry level.
At present, China's new energy vehicle market competition is constantly upgrading, in addition to the earlier layout of independent brands, new car-making forces have emerged wave after wave, coupled with joint venture brands have also begun to increase the launch of new energy models, it can be said that more and more volume. At a time when the current epidemic continues to repeat, car companies are also facing problems such as tight chip supply and sharp increases in the price of raw materials upstream of batteries. In this situation, the sales of geometry cars are still increasing rapidly, and we believe that the main reason is that geometry has two major advantages: product hard power and user soft power.
Product hard power alleviates user anxiety from the source
Geometric cars have always been based on the actual needs of the public group, and only new energy vehicles that meet the needs of users are built. In addition to the stylish appearance, fine interior workmanship and strong sense of quality, the hard strength of the product is also outstanding in the same level.
As shown in the figure above, comparing the performance parameters and configurations of the geometric A Pro and the competitors of the geometric car mains, it is not difficult to find that whether it is the vehicle power performance, battery technology, or the wind resistance coefficient and kinetic energy recovery efficiency, the performance of the geometric A Pro is superior in all aspects.
As shown in the figure above, compared with GAC Aion AION Y and Nezha Automobile U Pro, Geometry C is also at a leading level in terms of power performance and energy consumption, and the hard strength advantage of the product is obvious.
Geometric cars also have a killer skill, that is, they have been deeply cultivating the most critical core products of electric vehicles such as "true endurance, real health, and real safety", and have accurately grasped the user's pain points. Today's consumers do pay attention to the new technologies of assisted driving and intelligent cockpit, but no matter who it is, when buying pure electric, it is inevitable and will first ask "how is the endurance of this car", which shows that the endurance performance has always been the most important criterion for consumers when purchasing pure electric vehicles.
In the endurance competition, the geometric car has never been afraid of anyone.
Both the Geometry C and Geometry A Pro feature a low wind resistance body design, both equipped with high-density, high-capacity battery packs. SEM intelligent energy management system enables the "three-in-one" electric drive system, Bosch iBooster energy recovery system and heat pump air conditioner to give full play to the efficiency, not only long cruising range, but also close to 100% of the cruising accuracy.
Up to now, Geometry Auto has won the championship for 9 consecutive times in the endurance challenge held by a number of professional media, and is a veritable spokesperson for the true endurance of electric vehicles.
In addition, geometric cars are also a brand that attaches great importance to respiratory health in the car, and the formaldehyde value in the cockpit is the first in the same level (only 1/8 of the national standard value), creating a healthy and safe pure electric travel experience for users.
Through outstanding product strength and accurate grasp of "true endurance, real health, real safety", Geometry A Pro and Geometry C have become popular products in their respective levels.
Geometry A Pro Apple Series
Geometric C Vitamin Series
On April 9, two of Geometry Automobile's main sales models, the Geometry A Pro Apple Series and the Geometry C Vigo Series, were newly launched. The Geometry A Pro Apple series includes a 430KM endurance green apple model and a 600KM endurance red apple model; the Geometric C Vigo series includes a blueberry C with a 400KM battery life and a grapefruit C model with a 550KM endurance, which not only enriches the product range, but also has a value-added 2,000 yuan to 5,000 yuan of inflated gold rights, helping geometric sales to further increase.
Next, Geometry Auto will also launch the Youth Boutique Pure Electric SUV Geometry E, which will create a colorful, fashionable and vibrant travel life for more users through colorful and diversified color collocation, as well as the use of technology, humanized configuration and healthy and comfortable materials in the car.
User soft power Let the user become the geometry manager
In the past one or two years, the concept of "user enterprise" is very popular, and many car companies have advertised themselves as "user enterprises", but the specific practices are not the same, and the actual feelings of users are very different. Some car companies are too simple in dealing with the relationship with users, more through material stimulation to attract users, this way has an effect in the short term, but not a long-term solution, nor is it a healthy, benign and sustainable user service.
From the beginning of the establishment of the brand, Geometric Automobile also adheres to the user-centered service concept, through making friends with users, treating users as family, allowing users to become the owners of the brand, and serving users through daily bits and pieces.
Focusing on user operation, service and word of mouth, Geometry Auto has created a user development center, user insight and experience center, with a more "flat" organizational structure to accelerate the transmission efficiency of user needs, and the transmission of user needs to the supreme commander only requires three layers.
At present, Geometry Auto has created 300+ car friend groups, has 500 super users, and has more than 50,000 user content sharing times and more than 1,000 activities on the platform.
In 2021, Geometry Auto and the owner held a number of car friend gatherings, including activities such as "Daydream Escape Season" and "Helping the Asian Games 1000 Mile Pick 1", creating a platform for users to communicate car experience, let new users be familiar with the car, solve user problems, and is committed to building a close circle of friends with users and creating a warm community.
The "true friend" relationship with the user also pays off for the geometry car. It is understood that in the terminal delivery of geometry, users actively recommend a successful car purchase rate of up to 50%.
A good and healthy relationship with users not only helps Geometry Auto gradually expand the market, but more importantly, it establishes a very solid brand foundation, which is more sustainable than those brands that "take shortcuts" to close user relationships.
Summary: Geometry Auto has developed rapidly since last year and continued to grow explosively in the first quarter of this year, all because of its precise control of product strength and user services. What geometric cars are doing is to take the product as the base point, take the service as the contact point, continuously enhance the emotions of the brand and the user, and get along with the user in the way of making true friends, and it is not too much to say that it is the brand that understands the users of electric vehicles the most.
At present, although affected by the chip shortage, procurement difficulties, frequent epidemics and other problems of the times, the main theme of the domestic new energy market is still biased towards growth, and the replacement of traditional fuel vehicles by new energy vehicles is also accelerating. It is believed that driven by the general trend of the entire industry, with the continuous enrichment of the product lineup, combined with outstanding product strength and stable and healthy user relations, the future development of geometric cars will have more space.