"From this National Day to the 7th today, our store has sold a full 20 units of the Aion-Tyrannosaurus Rex alone, which is half of the sales in the store. There are popular models every year, this time to our house! ”
The distinctive headlight cluster adds a lot of color to the front face of the Aion-Tyrannosaurus rex
The person who said this sentence was surnamed Chi, and everyone called him Lao Chi, who was an authentic Northeast brother. He has been working as a sales consultant at a GAC Aion dealership in Shanghai for 5 years. And the above sentence is his question for the author's visit to the store - how do you feel about the Aion-Tyrannosaurus rex, and how did it sell during the National Day?
"You have to ask how the sales are, I heard that the data in September are all 9,000 to 10,000." After saying this, Lao Chi left a sentence of "I'm sorry, I'm not accompanied", and turned his head to greet the guests who came into the store to see the car.
Aion-Tyrannosaurus Rex focuses on a full-loaded, high-end intelligent driving, and the price is very close to the people, which has become the first choice for many families with the first car, as well as the final choice for some families with the second car
It was a young couple with a boy a few years old and an old couple with them. In the words of their car sales consultants, it is a template for the brand's high-closing customers in the local market.
Behind the monthly sales of more than 9,000
Many people take it for granted that the Aion-Tyrannosaurus Rex kingpins should be entry-level models, and car owners are just trying to be purely "cost-effective". However, as far as the facts are known, they are contrary to the above stereotypes.
For example, in the exchange between the author and the manager, the other party revealed that the models sold within six days of the long holiday were "520 Zhihao version, and at least half of the owners chose the 520 lidar version, or even the 650 lidar version." ”
In other words, at least in the dealership I visited, the new owners of Aion-T-Rex have a considerable degree of pursuit of intelligent driving functions. In the process of looking at the car of the above-mentioned family of five, the husband of the young couple had learned about the information of the vehicle intelligent driving system from Lao Chi in detail. After learning that the intelligent driving chip of the LiDAR version of the car uses the fourth-generation end-to-end large model, Nvidia Orin-X, the satisfied expression of his eyes can obviously be interpreted as "That's it".
The configuration of LiDAR and Orin-X is in place, which means that this model, which is priced at less than 200,000 yuan across the line, has become the first choice for the world's high-end intelligent driving models
In fact, in Aion's official data, among the more than 9,000 Aion-based Tyrannosaurus Rex sold in September, the intelligent driving version also accounted for as much as 31%. This data first shows that the current domestic mainstream price group of automobile consumers, the demand for intelligent driving functions of cars has begun to be significantly released. On the other hand, we can also understand the market's recognition of the Aion brand in intelligent driving technology.
In the previous stage, the domestic car products equipped with high-end intelligent driving above the L2+ level were priced at more than 200,000 yuan. Therefore, when the Aion-T-Rex equipped with the 5R11V1L perception hardware matrix, the NVIDIA Orin-X high computing power platform, and the fourth-generation end-to-end large model arrived at a price of less than 170,000, it was not surprising that the market responded enthusiastically.
What's more, the intelligent driving function provided by Aion-Tyrannosaurus Rex is not a "future" that waits for software upgrades to be put in place after the hardware platform is stacked in advance.
In the existing version, its NDA (Navigated Driving Autonomy) system can already realize the main intelligent driving assistance functions such as high-speed intelligent driving pilot, urban point-to-point intelligent driving, and full-scene automatic parking, and the system performance is also comfortable when dealing with complex scenarios such as urban villages, straight U-turns, and roundabouts.
So far, the actual use feedback of car owners shows that the performance of Aion T-Rex in taking over key data such as mileage is good, and some owners with AVATR and Wenjie brand models even think that "the performance is comparable to Huawei's ADS system"
There is no doubt that when the development of new energy and intelligent technology of automobiles has reached today, more and more car owners hope that their cars can keep up with the pace of the times. As a new technology that simplifies the driving fatigue of ordinary drivers and improves the driving experience, intelligent driving should not be high-level and requires a lot of cost to obtain.
The emergence and development of intelligent driving technology aims to provide drivers with a safer and more convenient driving experience, which should not be the existence of a few people showing off and marking their identity, but an existence that truly provides value for the daily life of all citizens.
Based on the current traffic situation in major cities in China, high-level intelligent driving assistance is an extremely effective function to reduce commuting fatigue
And only when it sinks enough and equips it with a national model that can be produced at 100,000 meters is the true embodiment of technology changing life.
Climb the ladder of technique
In stark contrast to what many people think is that it specializes in the production of affordable electric vehicles, Aion has always invested heavily in technology and has a forward-looking approach in many areas that is rare in the industry.
Its most classic case is that as early as the end of 2018, the Aion Smart Ecological Factory was completed, and it was officially put into use in mid-2019, and at the end of 2023, it was jointly selected as a "lighthouse factory" by the World Economic Forum in Davos and McKinsey & Company, becoming the world's first "lighthouse factory" for new energy vehicles
Aion's "Lighthouse Factory" has been proven to live up to its name
As the name suggests, the "Lighthouse Factory" was initially designed to lead the way for global automotive manufacturers. Not only was the degree of automation among the best in the world at the time, but it was also equipped with epoch-making digital production equipment to support a high degree of customization of vehicles. On the premise of ensuring a very high production quality, it provides the owner with an extremely rich range of options.
In addition to automobile manufacturing technology, Aion has also insisted on large-scale investment in the development of new energy and intelligent technology for many years. It has not only achieved great results in many technical routes, but also insisted on taking its own route.
For example, its self-developed Ruipai M25 super electric drive, with a speed of 22,000 rpm, was mass-produced at the end of January this year. The P58 microcrystalline super energy battery, which was mass-produced in July, as a lithium iron phosphate battery, has achieved an energy density that surpasses that of conventional ternary lithium batteries through advanced technologies such as prismatic lamination advanced configuration, top cover/tab direct connection welding, etc., under the premise of non-flammable and other safety advantages.
Compact and compact, but high speed can output high power M25, alias "pocket V8"
The above-mentioned advanced motor and battery components, combined with the AEP3.0 pure electric exclusive platform, which is also developed by Aion, ensure the advanced performance of Aionpin models. At the same time, in the development of intelligent driving systems, Aion has also adapted measures to local conditions and walked out of its own path.
At this stage, there are two routes: the radical pure vision mode advocated by Tesla, and the two routes of carrying lidar insisted on by the domestic mainstream.
The advantage of the former lies in the cost of system sensors and computing power. A pure camera system can save money on a lidar. In addition, due to the lack of the fusion problem of LiDAR point cloud data, the core computing power requirements of the pure vision route are relatively low.
However, at the beginning of the development of the NDA unmanned intelligent driving system, Aion repeatedly weighed the above issues -
Although the lidar route is expensive and has difficulties in data fusion, it has more advantages in terms of detection range, response speed, and low visibility environment.
Taiwan's car accident on June 1, 22 - On the highway, a truck with a cargo compartment roof painted blue overturned after an accident, and a Tesla car was driving towards it, and the vision system judged the blue roof to be blue sky, so it crashed straight into it without slowing down. With the assistance of lidar, such a farcical accident would never have happened
Especially in the face of new scenarios without countermeasures, the installation of lidar means that the system can avoid many risks that pure vision systems cannot face through the perception of real distance and the accurate grasp of the position of surrounding objects.
And all the facts so far have proved that Aion's above-mentioned efforts and persistence are fruitful and affirmed by consumers. In addition to the recent achievements of the Aion-Tyrannosaurus Rex model, with monthly sales of more than 9,000 units, the AION RT, a new generation of medium-sized pure electric sedan known as "the most beautiful Aion", has also received a good response from car owners during its National Day pre-sale, and the total number of Dading has exceeded 9,000.
AION RT, known as the most beautiful Aion, achieved a good result of more than 9,000 during the National Day holiday
This also means that it is expected to become Aion's fourth popular model.
Returning to the previous theme, the fundamental reason for the good sales results of Aion-T-Rex in September is as mentioned above, because Aion accurately captures the general trend of the popularization of high-end intelligent driving, and takes the lead in introducing the painstakingly developed high-end intelligent driving system into products for mainstream users.
With an accurate vision to lock the needs of the market and the pain points of customers, but also give a sincere price. This is the only way to succeed, and it is not something that can be achieved through hype or some kind of trick. With the leading product strength and high-value experience brought by advanced EV and ICV technologies, Aion-T-Rex is continuing to gain market recognition and embarking on a growth stage of "price and volume rise", which will strongly promote the Aion-based brand to return to a positive growth path.
The real car is by no means a supercar driven by idol-level agents in the movie and rampaging through the streets, let alone a 10-million-level luxury car that hand-built buyers also need to sign a transfer restriction agreement. It's those "big road goods" that belong to ordinary people and are all over the street
However, there is a fundamental premise for all this, that is, years of persistent investment and research and development, and more importantly, it stems from the belief that the Aion brand has upheld since the source - to create new energy vehicles for every ordinary Chinese person.
Impacting high-end and luxury is the direction that most auto brands are admiring. There's nothing wrong with that, because premiumization and luxury mean stronger brand value, higher market awareness, and higher profit margins. Aion also has the dream of making the brand bigger and stronger, but it has never forgotten the original intention of National Motor.
这正如埃安的英文名AION——AI ON the road。