Recently, we got a set of road test photos of the new BMW 1 Series from relevant channels, according to the time node, this new car should be the third generation of the 1 series (F40) mid-term modification model, but this model is called F70 inside BMW, which may mean that this will be a new replacement product, and the new car will also provide a plug-in hybrid version. It is expected to debut in 2023 and go on sale in early 2024.
BMW 1 Series sales in March were slightly underscored in their class
From the sales point of view, bmw 1 series sold 2517 units in March, accounting for 5.91% of BMW Brilliance's sales share, accounting for 0.66% of the sales share of compact sedan models, ranking 43rd among compact models. Rivals, the Audi A3 sold 4,556 units in March, accounting for 1.20% of the compact car model and 24th among the compact car models, while the Mercedes-Benz A-Class sold 2,642 units in March, accounting for 0.70% of the compact car model and 41st among the compact car models.
Judging from the sales volume in the above market, the BMW 1 series is slightly inferior in the BBA camp of the same level, and it is urgent to improve market competitiveness by updating product strength.
The headlights and taillights become slender, and the interior is designed to resemble a dual screen
The appearance adopts a new family design language, the headlights become more slender and flat, extending towards the wing and the intake grille, in addition, the size of the intake grille is further increased, showing a subduction posture. Combined with the light clusters on the lower two sides, it is more stretched and smooth compared to the current 1 series.
There are multiple waist lines on the side of the body, the position of the door handle is flush with the panel, the hidden door handle is adopted, the back type is shaped, the spoiler is also equipped above the tailgate, the multi-spoke aluminum alloy wheels are used, the tail shape echoes the front face, the tail light is slender, and the hidden exhaust is adopted.
The interior is also in line with the family, and the suspension central control screen is one of the places where the change is obvious, and there is a feeling of double screen. In terms of configuration, it is equipped with a full LCD instrument panel, a multi-function steering wheel, an electronic barrier and an electronic handbrake, and the configuration is further improved.
In terms of power, two powertrains will be added: a light hybrid system and a plug-in hybrid
In terms of power, it will use a 1.5T three-cylinder engine and a 2.0T four-cylinder engine, which is matched by a dual-clutch transmission, and the new car is based on bmw's FAR platform, which is more modular and electrified than the UKL platform, which means that the new car may be launched to provide 48V light hybrid system and plug-in hybrid version, more selective, and the addition of 48V light hybrid system can also effectively improve power response and fuel economy.
The current BMW 1 series in the same level of models, the discount range is larger, you can consider starting
In terms of price, the official guidance price of BMW 1 series is: 20.58-24.68 million, perhaps because of the end of the product, the current BMW 1 series dealer offer is 14.2-17.99 million, and the discount is not small. Compared with the Audi A3 dealer offer: 17.36-243,000 and mercedes-Benz A-class dealer offer: 14.43-18.39 million, it has a slight advantage in price. At present, there are small partners considering the 1 series, Xiaobian suggests starting, if you are not in a hurry to use the car, and want to feel the new experience brought by the new BMW 1 series, you can wait.
In today's fiercely competitive environment, various car companies are developing their own market segments, and BBA is no exception, having launched compact cars to get a piece of cake in this market segment. In the BBA camp, the first to launch a luxury compact sedan is the Audi A3, Mercedes-Benz and BMW to see the Audi A3 market performance is good, but also launched the Mercedes-Benz A-Class and BMW 1 Series.
Auto Network Review: BMW intends to develop the new 1 Series towards electrification
From the current market point of view, the current BMW 1 Series performance is slightly inferior, but BMW is not to be outdone, the latest 1 Series has not only been upgraded in terms of exterior interior, but also enriched in the powertrain, BMW is also interested in the development of the 1 Series to electrification, can provide power response and acceleration results through electrification, but the front-drive electrified BMW 1 Series can also inherit the fine tradition of the BMW brand and become a benchmark for driving control at the same level? Let's take a little look forward to it.