"BMW's home is in China."
At the Shanghai Auto Show, the statement of the BMW executive, really said better than singing, but as soon as the words fell, there was an ice cream incident, and the slap in the face was really fast.
In 2022 and the first quarter of this year, BMW's sales in the Chinese market have experienced a year-on-year decline of more than 6%, exceeding its sales decline in the global market, and ending years of positive sales growth in China.
BMW in the Chinese market is losing steadily, largely because it has not kept up with the pace of new energy, the launch of BMW i3 and iX3 and other products are insincere oil to electricity products, and a few days ago, we found BMW Brilliance iX1 on the latest batch of MIIT declaration catalog, the extended iX1 xDrive30L model is expected to be officially put into production in July this year, and BMW iX1, is also oil to electricity.
BMW iX1 has been unveiled at the Shanghai Auto Show, as an electric version of X1, the new car is not much different from the new X1 in terms of design, adding blue decoration to the middle net, bumper and side skirt, highlighting the identity of new energy. The new car has a five-seat layout with body dimensions of 4616, 1845, 1641mm, wheelbase of 2802mm, and tires of 245/45 R20 and 245/45 R19, which is almost not much different from the current fuel version X1.
In terms of interior, the new car is equipped with a 10.25-inch full LCD instrument cluster and a 10.7-inch central multimedia display connected to the dual screen design, equipped with BMW's latest iDrive 8 vehicle system, under the center console there is a huge space mobile phone wireless charging panel and two cup holders, while the function control area and the central armrest form a cliff-like design, and equipped with a lever-type electronic gear shift mechanism.
In terms of power, the all-new BMW iX1 will be equipped with a powertrain with dual motors at the front and rear, with a maximum power of 150kW per motor. According to previous information, with the four-wheel drive system, its 0-100km/h acceleration time is only 5.7 seconds. In addition, the new car is equipped with a 64.7kWh battery pack, which can provide a cruising range of about 410 to 435 kilometers depending on the operating conditions. The new car is also equipped with a 130kW fast charging system that can be charged from 10% to 80% in half an hour.
Write at the end
It is said that BMW's home is in China, but the products taken out by the family are still not competitive products, and the most important price of the BMW iX1 should not be too cheap.
The guidance price of the domestic iX3 when it was launched was as high as 469,900 yuan, while the BMW X3 of the same year was 389,800 yuan, and the sales volume was also unchanged, and it barely sold 3,000 units by nearly 100,000 yuan in the near future.
The same is true for the BMW i3, which sold 16,000 units in September last year, while the BMW i3 sold only 260 units. Subsequently, the BMW i3 once again offered a price reduction method, and sales improved slightly. The lack of sincerity in electric models has become BMW's biggest dilemma in the era of electrification, and the iX3 and i3 of oil to electricity cannot achieve a breakthrough, and the prospects of iX1 can also be predicted.
Even if the BMW iX1 finally sets the price within 200,000, but the comprehensive range is less than 450km, how will the iX1, which is backward in intelligent configuration and backward in intelligent configuration, face the siege of BYD, Geely, Aion and other car companies? What's more, such a tsundere BMW is unlikely to be priced within 200,000, so how much do you think the BMW iX1 is priced appropriately?