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Lord Honda, times have changed!
Author: Liang Zhihao
Japanese brands that have many advantages in traditional hybrid models, whether from the technical level or in their own interests, have always had a relatively conservative attitude towards the pure electrification of models. When electrification has become an irreversible trend, the "bad consequences" brought about by this conservatism of Japanese car companies have slowly emerged.
Honda, on the other hand, is a prime example.
Yesterday, Dongfeng Honda released a new pure electric small SUV model - e:NS1. As Honda's first pure electric model built on the e:N Architecture F platform in the Chinese market, the e:NS1 is a blockbuster product from both a product point of view and a strategic point of view.
However, its product strength seems to be somewhat unable to stand the word "heavy".
01
Downright oil to electricity?
If you are a person with a good memory, then you must not forget that as early as 2019, Dongfeng Honda launched a model called X-NV, and this small pure electric SUV was "oil to electricity" from the hot-selling model X-RV.
I don't know if it is such a model with the meaning of "test-taking", even Honda feels that it is too perfunctory, the first electric vehicle produced by Dongfeng Honda does not even deserve to have a Honda car standard, but uses the logo of the joint venture independent brand Siming.
The lack of sincerity of X-NV naturally can not be recognized by Chinese consumers, in the later stage, the original price of up to 169,800-17.98 million yuan of it, in some areas can directly achieve a huge preferential margin of 70,000 or 80,000 yuan, 100,000 yuan can be landed.
Whether in terms of market response or objective product strength, Dongfeng Honda's first "electric shock" can be called a rare failure of the Honda brand in recent years.
However, after the X-NV's Waterloo, Dongfeng Honda does not seem to have learned its lesson, because the e:NS1 launched this time is still a complete "oil to electricity", but the transformation object has changed from the current X-RV to a new generation of Binzhi that has not yet been listed, and what is more excessive is that the e:NS1 is even more priced.
According to the price announced by Dongfeng Honda, the price range of the e:NS1 series is 175,000-218,000 yuan, which is already a "sky-high price" for a small SUV of an ordinary joint venture brand.
In terms of appearance, the overall appearance of e:NS1 is basically the same as that of the new generation of Binzhi, but just like the basic operation of many "oil to electricity" models, the front face is replaced by a closed design and the logo is added with a luminous function.
In terms of body size, the e:NS1 has a body length, width and height of 4390/1790/1560mm, and a wheelbase of 2610mm. The gap with the current X-RV is not large, but although the data looks inconspicuous, Honda's interior space has always been an inspection-free product, and everyone does not have to worry too much about the rear seat.
So, if you put aside its "oil to electricity" identity, or its ridiculously high pricing, and evaluate e:NS1 as an electric vehicle in 2022, what level is it?
Let's first take a look at the battery life, according to the official data, e: NS1 provides a total of two endurance versions, of which the e-type version and the e-chi version priced at 17.5 and 189,000 yuan are equipped with a 53.6-degree battery, and the maximum endurance under CLTC conditions is 420km. The e-dynamic version and e-environment version priced at 207,000 yuan and 218,000 yuan are equipped with a 68.8-degree battery, and the maximum endurance of CLTC is 510km under working conditions. Both battery packs are ternary lithium batteries provided by CATL.
Such a level of endurance is actually quite good in the same level of products.
In terms of power, the low-end model of e:NS1 is equipped with a 182-horsepower motor, and the high-end model uses a 204-horsepower motor, both of which drive the front wheels. In this way, compared with the same level of joint venture electric SUV, e:NS1 does not seem to be weak in terms of power.
02
The hard wound of "oil to electricity" cannot be avoided?
At first glance, in terms of the most important parameters of power and endurance, e:NS1 is finally keeping up with the level of mainstream electric vehicles on the market, but this does not mean that it is worth our 200,000 yuan to buy it.
First of all, as an oil-to-electricity model, e:NS1 still has many "hard injuries". For example, due to layout restrictions, the e:NS1 electronic control module is still designed to the front of the car, and the front of the car cannot be set up like other serious electric platform models with a "front load compartment". In addition, in order to save trouble, the charging port is also arranged in the front part of the car, and this design is actually quite unscientific for China's narrow parking spaces.
At the same time, it is also subject to the reason of the platform, e:NS1 rear suspension can only use the same torque beam structure as the Binzhi fuel version, and the battery pack due to "nowhere to place", e: NS1 also has a typical problem of the "oil to electricity" model is that the bottom battery pack is too prominent, which greatly affects the ground clearance, and this is also a big hard injury for an SUV.
In addition, regardless of the strange interior layout of e:NS1, in the intelligent equipment that electric vehicle users are more concerned about, e:NS1 provides Honda's latest Honda Connect 3.0 vehicle networking function, but it only provides mobile phone remote control functions on high-end models. At least compared to the fact that the low-end model, which costs as much as 175,000, only offers 4 speakers, whether there is a sense of technology seems irrelevant.
03
Why should I buy a Honda electric car?
The performance of the Honda brand in the Chinese market in the past two years is obvious to all, and as an automotive media, after personally trying a number of Honda fuel vehicles/hybrids, I can also responsibly say that at the driving level, the family cars made by Honda are indeed easy to drive and easy to use, and this trait is also the reason why the Sales of the Honda brand can continue to rise in the family car market.
However, in the face of the swept electrification trend, letting a "oil to electricity" act as a pioneer force in the transformation of brand electrification seems to reflect Honda's "inadequacy" from the side. Honda is actually well aware of this, which is also an important reason why they let e:NS1 meet the Chinese market before the new generation of Binzhi. However, with Honda's brand power and e:NS1 product strength, it is difficult to support the price of 218,000 yuan.
After all, with greater horsepower, longer battery life, and a Mercedes-Benz brand bonus and created by a serious pure electric platform, the pre-price is only set at 190,000-230,000 yuan. In this way, Dongfeng Honda seems to be more "confident" than Mercedes-Benz.......
"Lord Honda, times have changed!"
Today's topic
Are you willing to spend 210,000 yuan to buy an oil to change electricity?
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