Recently, Nezha's two models on sale have ushered in the launch of new cars, namely Nezha V priced at 6.59-12.38 million yuan and Nezha U priced at 10.58-20.18 million yuan. The newly listed models in the two models have some configuration upgrades, what changes have we seen in the face of the growth of Nezha Automobile? What route will Nezha take in the future?
The birth of Nezha
First of all, let's talk about the birth of Nezha, of course, we are not talking about Nezha in the mythological story, but Nezha car. Nezha Automobile is actually a car brand owned by United Automobile, which was established in 2014. In June 2018, Nezha Automobile was released, and soon released the first model of the Nezha brand, the Nezha N01.
We turned the time back to 2018, what did Nezha Car bring to everyone? As an ordinary person, when you hear the name Nezha car, you are surprised, why is there a car called this name? As a practitioner of the automotive industry, when I heard the name Nezha Automobile, my heart was full of doubts. This is a new force for car-making, how did it come up with such a name? Look at the first model Nezha N01, the appearance ratio is not coordinated, full of cheap texture, in short, there is no expectation for Nezha car. At the same time, the new forces "Wei", "Small", and "Rational" are all high-end, and there are also Weima that are slightly low-end, and what does Nezha Car take to compare? Should be delisted soon.
The development of Nezha cars
Obviously, Nezha Car did not come up to get a supercar brush New North, nor did it get a cool PPT to set up a high-end image, but it is indeed close to the people. As a small pure electric SUV, the Nezha N01 was priced at 66,800-79,800 yuan that year, and the cruising range reached 301 kilometers. Although there were many strong pure electric competitors at the same price point in the same period, Nezha N01 still sold 10,006 units in 2019 with the advantages of space, configuration, practicality and mileage, surpassing the Weilai ES8. Of course, this sales volume is not very much, but at least it proves that Nezha's first model did not fall behind.
Nezha's second model is Nezha U, which almost exceeds the expectations of many people, and when comparing the photos of Nezha U and Nezha N01, it is difficult to imagine that this is a product of the same brand. Nezha U has a huge leap compared to Nezha N01, Nezha U has a very scientific and technological appearance, positioned as a compact SUV, listed in March 2020, when the price was 13.98-17.98 million yuan. The design is coordinated in proportion, the use of through-type headlights and through taillights, but also the use of suspended roof, front and rear double waist line design. In terms of configuration, 6 airbags, L2 level intelligent driving assistance, 12.3-inch LCD instruments, 8+12.3-inch central control display, seat heating, Internet of Vehicles, and OTA upgrades are available. Most importantly, the cruising range of the Nezha U2020 model reached 400 kilometers, and the high-end model reached 500 kilometers, which was already a cost-effective model in that year.
After that, the third model of Nezha Automobile, Nezha V, was also listed at the end of 2020, Nezha V positioned as a small SUV, with a wheelbase of 2420mm, and the 2021 model was priced at 6.29-12.08 million yuan when it was listed, and the mileage was 301 kilometers and 401 kilometers, which still continued the cost-effective advantage of Nezha car's low price and high configuration. The interior design is also based on simplicity and generousness and large screens of technology, and the practical performance is still outstanding. As of February this year, Nezha V has won the top spot in the sales list of SUV, a new car-making force, for four consecutive months.
The future development direction of Nezha Automobile
Nezha Automobile has launched a total of three mass production models, currently on sale for Nezha U and Negu V two, but also just completed the new car listing this month, the overall performance of the models on sale, the configuration is relatively rich in the same price point. From which N01 to today's N01, the development of Nezha Automobile is obvious to all, and it can be said that it has a qualitative leap.
At the 2021 Guangzhou Auto Show, we also saw a brand new model on the Nezha booth, and this car is very different from the current Nezha models on sale, which is the Nezha S that Nezha Automobile will go on the market this year. This is also the first mass-produced car of Nezha Automobile, and it is also the first intelligent model equipped with the Nezha Shanhai platform. The entire appearance adopts Nezha's new design language, adopts the design of the coupe shape, and its size is likely to be positioned as a medium-sized smart car.
According to the current news, Nezha S will use the full-stack self-developed intelligent driving system TA PILOT 4.0, the system version 3.0 has been applied to the newly listed Nezha models on sale, it is based on Huawei MDC 610 built, with 200TOPS computing power. This system will be used by 2 solid-state lidar, 5 millimeter wave radars, and 11 auxiliary cameras on Nezha S to play the advantages of intelligent driving. In addition, according to official sources, in the future, Nezha S will launch two power configurations of the extended range version and the pure electric version, and the mileage of the extended range version will exceed 1100 kilometers, and the mileage of the pure electric version will also reach 800 kilometers. It will also be equipped with the self-developed HOZON EPT 4.0 battery constant temperature management system, which realizes a 95% constant temperature ratio, ensuring power output and improving battery life.
Why is Nezha S a qualitative leap of Nezha car? From the appearance, you can already see that there is a big difference, and the above mentioned lidar, TA PILOT 4.0 system, HOZON EPT 4.0 battery thermostat management system, Shanhai platform and range extender power, these are the first configurations that have appeared on a necromancer car. Therefore, we infer that the future Ofa Motors will continue to develop new models based on the Shanhai platform, and will leapfrog to the ranks of smart cars, which will have excellent intelligent driving functions and rich and comprehensive configurations. However, in a short period of time, there will still be low-cost and cost-effective models like Negu V and Nezha U.
AM Mirror Summary:
Nezha Automobile can be said to be one of the most progressive car companies at present, it has not come up like other new car-making forces to "play high-end", and even the early models are slightly "earthy". However, this car company, which only began to grow in 2018, spent just over 3 years to fight steadily and steadily, achieving breakthroughs again and again, which is much better than those new car-making forces that have gone out of the supercar New North after brushing the lap speed and then doing the brand extension downwards. And which car technology breakthrough speed is so fast, product research and development upwards, the strength and determination to impact the high-end market is not lost to other new car-making forces, I believe that in the future, which car will still maintain a high-speed development trend, keep up with the pace of the times, and continue to inherit the advantages of high cost performance, only in this way will not be left behind by the times, can really be as invincible as the Nezha in the mythological story!