As the production and sales of domestic new energy vehicles continue to increase, the market pattern of the new forces of head car manufacturing is also quietly changing, of which the "Wei Xiaoli", which has been leading in delivery for a long time, has been caught up by Nezha Automobile. In the march of the delivery of new car-making forces, Nezha Automobile ranked second with 12,026 vehicles, surpassing the ideal car, and second only to the first Xiaopeng Automobile with 15,414 units, of which the main sales force was Nezha V. Some friends may say that the reason why Nezha cars can sell well is because they are cheap, and there are no other advantages in addition, so what is the real situation? Let's analyze the product strength, price, configuration and other aspects.
There are many pure electric small SUVs to choose from, but there are not many sizes that meet the standards
All along, almost all small SUVs in China do not have absolute strength, subject to cost factors, they will more or less have shortcomings, and this situation is the same in the pure electricity era, so Nezha V wants to stand out from the same level, the same price of products, obviously has its own unique advantages, so what is it?
After reading the above table, you will find that in the same level or the same price of products, Nezha V has many opponents, but in the identity of a small SUV, it seems that only the yuan Pro launched by BYD is in line with the requirements, like zero-run T03, Venucia e30 is actually just a mini car, although the wheelbase is close to Nezha V, but the length has no advantage, reflected in the vehicle is almost no too strong loading capacity, practicality is very general. The yuan pro car length and wheelbase are quite a bit ahead of Nezha V, but because the calculation is the length after adding the spare tire, the actual car size is close to Nezha V. Of course, if you look at it from the appearance alone, the YuanPro is more like an authentic small SUV.
Of course, if from the price point of view, the starting price of Nezha V is much cheaper than the yuan Pro, which also reduces the user's car purchase threshold to a certain extent, more importantly, Nezha V has a consistent advantage in the new forces of car manufacturing in terms of intelligence, compared with the yuan pro, it can even become the factor that ultimately determines the user's purchase, so on the whole, the most able to become the core opponent of Nezha V is only BYD Yuan Pro.
Want to be smarter, Nezha V is more worth waiting than Yuan Pro?
Since as the core opponent of Nezha V, we naturally want to compare the two cars, after our investigation and analysis, BYD Yuan Pro 2021 301KM Comfort (92,800 yuan) and Nezha V 2022 Tide 400 Pro (93,900 yuan) have relatively high attention and close prices, so we will take these two cars for a comparison of configuration, see the following table:
In terms of power system, the motor power of the yuan pro has a greater advantage, 30kW higher than Nezha V, it is reasonable to say that the power should be stronger, but in fact, the acceleration time of the two vehicles 0-50km is the same, it is 3.9 seconds, which can be seen that the power experience gap in the city is not large, the reason may be that the maintenance quality of Nezha V is lighter, of course, the stronger yuan Pro will have an advantage in speeding up at high speed. In terms of endurance, the minimum model of Yuan Pro is only 301km of cruising range, and the endurance of a higher configuration is more than 400km, but the price is also 10,000 yuan more expensive, compared to the lowest price of Nezha V endurance 400km models is only more than 80,000, and the threshold is much lower.
Continuing to look at the configuration differences between the two cars, the main advantage of Nezha V is in terms of intelligence, such as driver assistance systems, full-speed adaptive cruise, larger size car engine systems, richer car machine functions, etc., are more advanced than the Yuan Pro, and for a small SUV that costs less than 100,000 yuan, it can reach this configuration level, which is already the leading level of the same level. It is worth noting that there are also unreasonable places in the configuration of the Nezha V model, for example, the whole series of models is only equipped with 2 airbags, even if it is a high-end model; in addition to the top model, the rest of the models do not have ESP body stability system, and there is a lack of safety.
However, still in terms of intelligence, Nezha V is equipped with a 12-inch monochrome LCD screen + 14.6-inch multimedia locomotive system, and leather seats, leather multi-function steering wheel is also the standard of the whole series, it can be said that in the place of seeing, Nezha V does a good job, and there is indeed castration in the invisible place. But in general, in the pure electric small SUV products of less than 100,000 yuan, if you want to use the cheapest price to get more intelligence, Nezha V is a good choice; want to experience higher intelligence, and hope that the product is practical, Nezha V is also a good choice, which is the key to winning users.
In terms of car purchase, affected by the rise of raw materials, subsidies, chip crisis, etc., pure electric vehicles are not very "friendly" in terms of price or vehicle source, and there are few discounts in the terminal market. The same is true in terms of car sources, the car pick-up cycle is more than 15 days, Nezha V even needs more than 30 days, buying a car requires a lot of patience, the details can be seen in the following table:
In terms of car purchase rights, Nezha V provides free charging of designated charging piles with 1000 kWh of electricity per year, lifelong free car and machine traffic and other services (4G traffic, 5G/month), etc.; YuanPro In addition to giving away charging piles and 2 years of free 4G car traffic, there are 24 periods of interest-free financial policies. Overall, it's useful, but the focus is different.
Finally, let's take a look at the maintenance of the two cars and the information of the used car:
The maintenance cycle of Nezha V is 10,000km, the small maintenance inspection fee is about 200 yuan, and the maintenance interval after that is 10,000km, and the maintenance cost of 60,000km for three years is about 2,200 yuan, with an average of about 733 yuan a year.
Bydy Yuan Pro's maintenance cycle is 12,000km or 12 months, the inspection fee is 200 yuan, and the maintenance cost of 60,000km for three years is about 1921 yuan, and the average year is about 640 yuan, and the difference between the two cars is not much.
This 2021 model of the Yuan Pro is a 401km endurance model, traveled 13,000 kilometers, currently selling 99,300 yuan, because this car is not on the market for a long time, so the price is not very informative, but as a pure electric SUV, the retention rate is not low.
This Nezha V, which was licensed in October 2021, has driven 33,000 kilometers, has a large mileage, and is currently selling for 77,800 yuan, combined with the current price, the residual value rate is average, but like the yuan Pro, it does not have a reference due to the short listing time.
summary:
From the perspective of the entire price embodiment of Nezha V's model, the price threshold of early 70,000 is indeed very low, but the low price does not mean "low quality", in the 80,000-yuan model, Nezha V will be endurance, practicality, intelligence to achieve a balance, in the 90,000-plus high-end model, Nezha V will be safety configuration, driving assistance has been supplemented, with a new force SUV should be intelligent attributes. It can be seen that the success of Nezha V does not rely solely on low prices to win, but relies on accurate product positioning and good intelligent performance to win its own market. However, for users who are anxious to buy a car, the problem of the long cycle of Nezha V car has not been solved, and this is also the "heart disease" of most new forces recently, as for how much patience and willingness users have, it depends on everyone's wishes.