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Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

On February 19, BYD's new yuan PLUS was officially launched, with a total of 5 versions of the new car, clTC mileage of 430km and 510km respectively, and the price range after comprehensive subsidies was 131,800-159,800 yuan. At the same time, the official also launched the right to buy new cars, including a lifetime warranty for the non-operating vehicle three-electric system (the first owner), a replacement subsidy of 2,000 yuan, a free installation of charging pile services for the first owner, a free cloud service for the whole series for 2 years, and a maximum of 2 years of free vehicle traffic.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?
Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

■ Enlarged and strengthened meta PLUS

Since the new car still uses the name "Yuan", let's first see what it is compared to the new Yuan Pro that will be launched in July 2021. Previously, we had the opportunity to preemptively drive the new meta PLUS, for a comprehensive interpretation of the model, please click on the portal to read: "He's Bigger!" It's getting stronger too! Preemptive test drive BYD Yuan PLUS》

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

First of all, the size is the most obvious "PLUS", the new car length, width and height are 4455/1875/1615mm, the wheelbase reached 2720mm, while the "three circumferences" of the Yuan Pro is 4375/1785/1680mm, and the wheelbase is 2535mm. Comparison can be found that in addition to the metaPLUS is slightly shorter, the rest of the parameters are better than the metaPro, which also allows the "activity range" of the meta series to enter the compact pure electric SUV market.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

In addition, in terms of power, the yuan PLUS is equipped with a permanent magnet synchronous motor with a maximum power of 150 kW and a peak torque of 310 Nm, with an acceleration time of 7.3 s from 0 to 100 km/h. The new yuan pro motor maximum power of 100kW, peak torque of 210Nm, although the official did not announce the model 100 km acceleration time, but from the parameters point of view will certainly not be faster than the yuan PLUS. In terms of endurance, different versions of the metaPLUS are full of 430km and 510km with one-time electric energy, while different versions of the metaPro can run 301km and 401km, and the "activity capacity" of these two models has been in different segments.

With greater space and vitality, the meta PLUS has also been strengthened in the configuration function, such as the standard 12.8-inch adaptive suspension Pad of the center console is larger than the central control screen of the yuan Pro, the main driver seat is fully electric adjustment, and wireless charging like the car K song microphone and mobile phone has also become the standard configuration, even the speaker and USB interface are also more. It has to be said that the meta PLUS after "keeping pace with the times" will be more competitive in the market.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

■ What is the power of "e-platform 3.0 first A-class tide running SUV"?

In China's passenger car market, the compact segment has always been the biggest piece of the "cake", but it is also the most fierce competition, and the compact pure electric SUV is naturally also a "place where soldiers must compete". So can the meta PLUS, which is the first A-class pure electric SUV of BYD's e-platform 3.0, stand out in such a cruel environment?

From the price and size of the yuan PLUS, it will face the challenges of Song PLUS EV, AION Y, Xiaopeng G3i, Nezha U and other models, and then we will compare the yuan PLUS with these cars to see how big the "cake" it can eat.

First of all, in terms of size, the yuan PLUS is a more conventional compact SUV "body", the wheelbase is only longer than the Xiaopeng G3i, but it is enough, and the width is second only to the "same door brother" Song PLUS EV, and the horizontal space has some advantages. Taken together, metaPLUS does not seem to be able to "stand out" in the same type of product by body type.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

In terms of power, through parameter comparison, we can see that the metaPLUS is the best performance among these five models, especially the acceleration time of 100 kilometers is relatively excellent, and the endurance is at a medium level. So if you're looking for a model with good power performance, the MetaPLUS is a great option. In addition, BYD also has a technical advantage that is difficult for other models to catch up, that is, the battery, after all, BYD started with a battery, and the blade battery will provide a double "guarantee" of performance and endurance for the meta PLUS.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

In terms of configuration, we only look at the intelligent configuration that can obviously pull apart the "position" this time. As can be seen from the comparison chart below, the cheapest version of the yuan PLUS with L2 level driving assistance function is the 430KM premium version priced at 138,800 yuan, which is comparable to the AION Y and Nezha U Pro at the same price in terms of the number of configurations, and is also close to the more expensive Xiaopeng G3i and even the Song PLUS EV.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

■ So, what is the market prospect of meta PLUS?

First of all, the yuan PLUS will definitely further enhance the sales growth of the meta series, because the market foundation of the meta series itself is very good, according to relevant statistics, after the listing of the new yuan Pro in July last year, the sales volume of yuan new energy increased by more than 3,000 units compared with June, and to 8577 units in December last year, the momentum is very good. On the other hand, after metaPLUS has reached the market for compact pure electric SUVs, it can also help the meta series attract more consumers interested in this level.

Among the same level of models, the high performance and high intelligence of the yuan PLUS through the e platform 3.0 and the blade battery are its biggest advantages, coupled with the good reputation laid by Song PLUS EV in the compact market and BYD's increasingly solid brand effect, I believe that the model of the yuan PLUS can get good attention and sales results in the market.

■ Bang reviews

Just after the Spring Festival of the Year of the Tiger, BYD was the first to "enlarge the move" through the listing of new cars, as the first e-platform 3.0 compact pure electric SUV the yuan PLUS price did not exceed 160,000 yuan, but also more than the pre-sale of a "surprise model" that is "in line with public opinion", I believe it will make many people moved and act.

In addition, in the above-mentioned several models of the same level, the market positioning of BYD Song PLUS EV and Nezha U is to use the size of A+ with the price of the compact level to "leapfrog up", so it will not have much impact on the yuan PLUS, and the Xiaopeng G3i and AION Y are relatively closer to the yuan PLUS and will be the biggest competitors of the latter. However, according to BYD's official statistics, the yuan PLUS has received more than 20,000 orders so far, that is, an average of about 10,000 units per month, if you make a bold prediction, I think the subsequent monthly sales of this model will be at least between 5,000 and 7,000 units.

Starting from 131,800 yuan, BYD dollar PLUS is listed, how big a "cake" can it grab in the market?

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