With the popularity of short videos, all localities are working hard to create so-called "Internet celebrity attractions" and "Internet celebrity food", which has become a great magic weapon to attract tourists with the east wind of traffic.
However, have you also found that the popularity of these former Internet celebrity check-in places is often such a gust of east wind, which is forgotten by people in a blink of an eye after it blows over?
For example, last year's popular Zibo barbecue and Harbin ice and snow were full of tourists at the beginning, but now there are few left.
A few months ago, Tianshui's Malatang suddenly became popular, and diners flocked to it, but it won't be long before this heat wave will definitely recede.
Why is this so?
The reason is very simple, in order to gain the popularity of Internet celebrities, these places are too sloppy and simple in other aspects except for packaging gimmicks.
For example, in Zibo, there were too many barbecue stalls, resulting in dirty and messy ingredients and low service quality; Harbin's ice and snow attractions are seriously homogeneous, and there are not too many unique selling points.
They are just a sloppy packaging of a so-called "Internet celebrity" gimmick, but they ignore the core of tourism itself - cultural connotation and good experience.
Tourism is ultimately a cultural experience.
You must know that the charm of tourism should not only be a temporary heat, but a deep cultural experience.
Low prices and traffic marketing alone can't attract too many real tourists.
If there is no even the most basic cultural connotation, where can there be lasting charm?
Take Xi'an and Chongqing, for example, which attract tourists because of their rich cultural heritage.
The reason why tourists always love to visit those real tourist cities such as Xi'an and Chongqing is because they have a unique cultural heritage.
Xi'an has the world-renowned terracotta warriors and horses, and the brilliant civilization of the Tang Empire; Chongqing has a unique food culture and a desirable mountain city style.
These unique cultural cores are the eternal codes that attract tourists.
In addition to the cultural connotation, high-quality tourist facilities are equally important.
For example, the city wall and Big Wild Goose Pagoda in Xi'an, and the cableway and light rail through the building in Chongqing have brought a new experience to tourists.
If it's just a simple and crude pile-up of attractions, and ignore the visitor experience, it's not going to have a lasting appeal.
Therefore, those so-called "Internet celebrity attractions" that only package gimmicks and create short-term popularity are destined to be a short-lived fate.
If you really want the long-term prosperity of tourism, the key is to explore the connotation of local culture and create a unique cultural experience;
At the same time, it is also necessary to build high-quality and convenient tourism facilities and provide intimate and thoughtful services.
Tourism without cultural roots is like a green plant on a potted plant, which seems to be vibrant, but it is difficult to last long.
And those Internet celebrities who only rely on gimmicks to get out of the way will eventually be drowned by the torrent of the times, and only the charm of culture is eternal.
Let's stay away from those sloppy packaging "pseudo-Internet celebrities" and pursue the true meaning of tourism!