On April 22, Great Wall Motor released its first quarter report, with operating income of 33.6 billion yuan in the first quarter of 2022, an increase of 8.04% year-on-year, and net profit of 1.6 billion yuan.
In the first quarter of 2022, Great Wall Motor's product structure continued to be optimized, and the proportion of models based on lemon, tank and coffee intelligence brands has reached 70.4%, and the proportion of intelligent models has reached 84.5%; the average price of bicycles in the first quarter reached 119,000 yuan, an increase of 29.12% year-on-year.
Based on long-term cultivation, Great Wall Motors has gradually established an advantage in the market segment. As one of the most representative models in the off-road SUV market, the Tank 300 has triggered a warm response in the market as soon as it was launched, and as of the first quarter of 2022, the cumulative number of users has exceeded 100,000. As the main model of Great Wall Motor's new energy segment, Euler Good Cat sold 19,460 vehicles in the first quarter, a year-on-year increase of 240%.
In the first quarter, the Wei brand coffee family series was fully hybridized, and the Macchiato DHT, Macchiato DHT-PHEV, Latte DHT and Mocha DHT-PHEV were successively launched, and the coffee series matrix was continuously improved. Weipai latte DHT sales continued to rise, reaching 2,576 units in March, up 8% month-on-month.
On the intelligent track, Great Wall Motor's product strength and technical heritage have successfully won industry recognition. In the third China Intelligent Vehicle Annual Model Selection, Weipai Mochay won the only award - The Intelligent Model of the Year.
At the same time, Great Wall Motors has successively opened up new category markets. On March 18th, the first product of the tank brand business luxury series, the Tank 500, was officially launched, creating a multi-million-level driving experience to meet the needs of users for high-quality travel in all scenarios such as business, home, travel, and off-road.
In the first quarter, Great Wall Motors actively expanded overseas markets. According to the report of the National Automobile Association of Chile (ANAC), in February 2022, Great Wall Motors sold 1,131 pickup trucks in Chile, an increase of 38% month-on-month, with a market share of more than 19%, and won the overall sales champion of the pickup truck category that month.
During the 43rd Bangkok International Auto Show in Thailand, Great Wall Motors brought Haval H6 HEV, Haval H6 PHEV, Haval JOLION HEV, and Euler Good Cat on stage, and exhibited the Euler Good Cat GT and Tank 300 HEV Concept Car for the first time in the Thai market This year, Great Wall Motors will launch a variety of new energy models in the Thai market.
Great Wall Motors has also achieved great results in South Africa. In January and February 2022, Great Wall Motor's third-generation Haval H6 had a 15% share in the South African compact SUV segment, ranking first in the local segment for two consecutive months. Haval JOLION went public in April 2021 and won the market segment sales championship in its first month, with Haval JOLION selling more than 8,000 units in South Africa as of March 2022.
Based on the improvement of the global model matrix, Great Wall Motor's overseas market influence continues to strengthen, providing another core momentum for the development of enterprises and boosting the brand to reach a new high.