The latest data show that the cumulative sales of new energy vehicles from January to March reached 1.257 million units, an increase of 1.4 times year-on-year. In terms of detailed data, pure electric vehicles increased by 1.2 times year-on-year, losing to the "big market", while the year-on-year growth rate of plug-in hybrids exceeded 2 times. Obviously, the rapid growth of the new energy market is largely due to the pull of plug-in hybrid.
In this regard, auto securities analysts believe that the reason why plug-in hybrid can catch up is to completely solve all the anxiety problems when consumers use pure electric, including mileage anxiety and anxiety about charging inconvenience; and new products such as Weipai long-endurance PHEV will have a certain impact on the pure electric market segment and even the entire new energy market competition pattern.
After Weipai launched the MOCHA DHT-PHEV with a pure electric range of more than 200 kilometers, it did make some users who originally liked pure electric vehicles "waver".
In mid-March, a friend of mine had planned to choose between the Tesla Model Y and the NIO ES6, but after seeing the Mocha DHT-PHEV, he directly decided on the performance version. The reason he gave was simple, the urban commute for a week, pure electric endurance is enough, long-distance travel, even if there is no electricity, can be completely engine driven, do not have to consider the problem of queuing up to charge or can not find a charging station.
In fact, before long-range plug-in hybrid products, the main competitor of short-range plug-in hybrid models was traditional fuel vehicles.
The logic of the development of short-range plug-in hybrid models is mainly for the purpose of energy saving and enjoying subsidy policies, so the higher sales volume in the market is mainly pure electric endurance 50 km + models, which can enjoy the purchase tax exemption and green card policy, although the price is slightly higher than that of fuel vehicles, but fuel vehicles need to pay purchase tax, so calculated, the landing price and fuel vehicles are almost the same.
Most importantly, because the pure electric mileage is shorter, users need to charge more frequently if they want to drive pure electric for more time. Short-range plug-in hybrid models are a good choice for users who occasionally drive in the urban area and are more medium- and long-distance travel, but it is not a perfect solution for users who need to take into account the long-term pure electric commuting and long-distance travel in the urban area.
As for pure electric vehicles, mileage anxiety and charging difficulty anxiety cannot be fundamentally solved in the short term. This also leads to the news of "pure electric vehicle owners queuing up late at night to charge, queuing for four hours to charge for an hour" after each holiday rushed to the hot search, every year. According to relevant surveys, the inconvenience of charging is also the biggest concern of consumers about pure electric vehicles.
At present, the energy density of ternary lithium batteries is close to the physical limit, and pure electric vehicle manufacturers can only increase the endurance by continuously increasing the battery. Although some manufacturers have begun to push pure electric vehicle models with a range of 1,000 kilometers, this can only solve the mileage anxiety problem of some users, and the anxiety of difficult charging and slow charging cannot be completely eliminated. In other words, you can drive this pure electric vehicle to a place within a radius of 1,000 kilometers, but whether the service area on the way or after arriving at the destination can be smoothly "powered up", which is where the anxiety of consumers lies - uncertainty often doubles people's anxiety.
Online transmission of 2021 eleven highway service area waiting for charging car owners
Authoritative data statistics show that the current ratio between new energy vehicles and charging piles is 6.8:1, that is to say, almost 7 new energy vehicles have a charging pile. In the dilemma that the energy density of the battery is close to the "limit" and it still takes 1 hour to fill even if the fast charge is still up, "power exchange" seems to be the only way to solve anxiety.
As a hot "outlet" in the past two years, "power exchange" has become a "power exchange" business that some pure electric manufacturers and third-party charging service companies have begun to exert efforts. "Power exchange" looks beautiful, making it as convenient as refueling, but the "power exchange" model has a huge investment, and due to problems such as non-uniform standards between different brands of pure electric vehicle models, the progress of "power exchange" is not smooth. According to the data of CCTV financial channel, the current number of substations in the country is only 1451. In the face of the 7.84 million ownership of new energy vehicles, changing power stations is tantamount to a drop in the bucket.
Contradictions that are often insoluble can breed innovation. Under the premise that pure electric cannot solve the user's anxiety in the short term, Weipai opens up a "new track" of long-lasting plug-in hybrid based on intelligent DHT hybrid technology.
According to the current situation and future development trend of the new energy market, some insiders said that Weipai long-endurance plug-in hybrid has become a strategy of "cutting hu" pure electric, and it is expected to become the mainstream "technology" of consumption under the trend of increasingly high penetration rate of new energy.
Take the pure electric 204 km of Mocha DHT-PHEV, according to the majority of consumers commuting 30-40 km a day, basically can achieve a charge for a week. If you travel long distance on weekends, the MOCHA DHT-PHEV can be used as a fuel vehicle, without any mileage anxiety, and the fuel consumption of feeders as low as 5.55L/100 km also greatly reduces the cost of refueling.
According to the plan, Weipai will also launch retro tide driving, MPV and 6-seat SUVs based on DHT-PHEV technology to achieve full coverage of the "0 anxiety intelligent electric" category, and then continuously "expand" the user group.
Technology determines the direction, and the market determines the space. In the case of the actual use of pure electric vehicles with short-term energy anxiety that cannot be solved in the short term, the "full-scene 0 anxiety" long-range plug-in hybrid that does not change consumer habits and can achieve no mileage anxiety and no tonic anxiety may become the "optimal solution" technology in the new energy era - whether it is a bustling city or a vast Gobi, it can be the main battlefield of long-range plug-in hybrid products.
Note: Images are from the Web