Recently, Changan Automobile officially released a new digital pure electric brand "Changan Deep Blue", which symbolizes the sense of science and technology and the sense of exploration, what kind of changes will Changan bring?
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Leading the future, new energy products station C position
Starting from the release of the high-end new energy vehicle brand Avita in August last year, Changan Automobile seems to be less obvious in the action of electrification and electrification, perhaps the Chinese people always like to "accumulate thick and thin hair", in terms of products, in 2022, Changan Automobile is expected to launch 36 new products, 19 new products of independent brands, 9 models of new products, and 10 models of new products. Among the 19 products, new energy products account for 8.
The launch of many products at one time, it can be seen that Changan Automobile's new products are not small, but behind the "diarrhea-like update" is not to win by volume, at present, Avita plans to have 4 vehicle products, officially covering the main market segments of the high-end. In addition, the upcoming mass production of Avita 11, this high-end intelligent pure electric coupe that benchmarks Tesla Model Y, basically integrates the advantages of Changan in all aspects, and has always been the focus of external attention;
"Changan Deep Blue" launched C385EV, C673EV, UNI-KPHEV, UNI-VPHEV, Auchan Z6-PHEV a total of 5 new products, is to meet the mainstream people's green travel needs of the family coupe, the benchmark is also tesla Model 3;
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There is also the LUMIN brand is ready to shine in the small car market, from the entry to the high-end, Changan Automobile has achieved an all-round, accurate coverage of new energy vehicle products in all fields, and is improving the product layout step by step.
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With the launch of these new products in the future, these models are expected to surge sales for Changan Automobile. In the sales volume of the first quarter of this year, Changan Automobile's sales performance was good, and the sales data of 651,500 vehicles was quite eye-catching, but considering the epidemic situation in the first quarter and the shortage of chips, if this data momentum can be maintained, coupled with the help of new energy vehicle brands, Changan Automobile will complete the production and sales target of 2.45 million vehicles in the remaining 3 quarters, which is not impossible.
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The desire for innovation in technical talent is undiminished
In the face of a dense electrification layout, the market is not only praised. "Automobile brands are to rely on technical support rather than rely on brand promotion to cover up technical disadvantages", this is an ugly but realistic sentence, while new energy models are soaring, if you can't master the core technology, in the hearts of consumers, you are just an ordinary car company. The courage to stop the production of fuel vehicles is to have enough technical accumulation and technical background to dare to give it a go.
Changan Automobile has won more than 20 provincial and ministerial awards in the field of new energy vehicles, mastered more than 400 key technologies, and applied for more than 800 core patents, including: the world's first new generation of super-collector electric drive and high-frequency pulse heating technology; and the "seven-in-one" electric drive system with deep integration of functions such as "motor, reducer, motor controller"... But in the face of new energy vehicles under the outlet, Changan Automobile has released its sales target to 2025, or even further 2030, in the face of a grand vision for the future, Changan Automobile's desire for technology and talents is still undiminished.
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In 2025, Changan Automobile will invest more than 80 billion yuan in new energy, intelligence, scientific and technological innovation, digital transformation and other fields, and the R&D personnel will reach more than 20,000 people, of which more than 5,000 people will be in the field of new energy, and R&D personnel will account for 1/4 of the proportion. At the technical level, we are not subject to people, and we do not rely on third-party companies, so that we have a stronger strength to resist risks from the market and upstream supply chain.
In the face of the "big cake" of the global market, Changan Automobile will also enter the "fast lane" of global development, and will establish its first overseas manufacturing base in 2025, and when the international environment improves, it will also establish two headquarters in Europe and North America to achieve the full introduction of the global mainstream automobile market.
Relevant data show that the average penetration rate of new energy vehicles in the domestic market is one-fifth, which means that among the cars sold, fuel vehicles still account for the majority. However, under the premise that fuel vehicles are still a large seller, the sales targets and industrial layout set by Great Wall Motors marks its determination to formally transform into electrification, which is undoubtedly bold and far-sighted.
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In any case, we are still happy to see the progress of domestic cars, standing on the new starting point of the 160th anniversary, Changan Automobile is moving towards a world-class Chinese brand and continuing to move forward!