CEO online car evaluation, "almighty warrior" Changan deep blue C385 explosive potential has begun to appear?

From Avita to Deep Blue, Changan Automobile's layout plan in the new energy vehicle market has become clearer.

Recently, Changan deep blue brand first model C385 released a wave of product information, pure electricity, range, hydrogen energy three major power models of C385 for the first time exposed the news of support for power exchange, brand CEO Deng Chenghao seconds to become a "car critic" for everyone to explain in detail the product power of C385, this highly anticipated new energy industry "all-round warrior" is one step away from entering the market, then do you think it will become a new generation of explosive models in the car circle?

The relationship between Deep Blue and Avetta?

Many small partners may have a question, what is the positioning of Changan's new brand deep blue? What is its relationship with Avita, another high-end brand in Chang'an? On April 13, Changan Automobile 2022 Global Partner Conference, Changan Deep Blue brand official announcement, positioned as a digital intelligent electric brand, the release of the new brand led to Changan over the past five years to grind the form of multi-energy power drive special platform - EPA1, its models will all provide pure electricity, extended range and hydrogen fuel three new energy technologies.

Regarding the relationship between Changan Deep Blue and Avita, it is simply understood that Changan Deep Blue is completely rooted in changan automobile's new future-oriented brand, from technology to marketing, from planning to development, Changan Automobile is completely dominant. Avita is a high-end new energy brand cooperated by Changan Automobile, Huawei and CATL, and Avita and Changan Deep Blue are two completely independent brands.

CE0 seconds to become a "car reviewer", C385 does not live up to expectations?

From the release of the brand to the debut of the model, Changan Deep Blue took only 15 days, adhering to the efficient style of the new brand. On May 6, the post-80s leader Deng Chenghao released a 23-minute car evaluation video on the official micro, Deng Chenghao graduated from university and worked in Changan New Energy, long-term commitment to the development of new energy products and the research of three electric technologies, even Changan Deep Blue officials joked: "Engineers who can't say that cars are not good CEOs." ”

About Changan Deep Blue C385, netizens have praised the beauty of its styling design, hatchback modeling, hidden door handles, through-type taillights and heavy mecha style styling, in the words of netizens: Face value online, this car won!

According to the latest information released by the official, Changan Navy C385 has a height ratio of 0.78, shaft length ratio of 0.6, length, width and height are 4820/1890/1480 mm, wheelbase is 2900 mm, wind resistance coefficient is 0.23Cd, proper medium-sized pure tram size, one circle larger than Tesla Model 3, slender side lines and youthful elements, the design of Changan Dark Blue C385 is indeed eye-catching.

Of course, as for what car logos will be hung up that everyone is talking about, Deng Chenghao also sold a guanzi and said that it will soon be made public.

Changan Navy C385 interior styling is also unveiled for the first time, the new car will be equipped with a 14.6-inch suspension central control screen, and support the rotation function of left and right 15 degrees, also officially known as "sunflower screen". In addition, the Changan Navy C385 is equipped with a 1.9㎡ panoramic sunroof and thermal insulation glass. Configuration level, according to the previously exposed news, Changan Deep Blue C385 will be equipped with AR-HUD head-up display system, Sony speakers, APA7.0 remote unmanned valet parking system, electric drive high-frequency pulse heating technology and other technologies, basically you can think of intelligent configuration, Changan Deep Blue C385 are "piled up".

A variety of power systems are a major feature of Changan Deep Blue C385, the pure electric version of the comprehensive cruising range of more than 700 kilometers, the maximum power of more than 190 kilowatts, 100 kilometers acceleration time of 5.9 seconds; the extended range version of the comprehensive endurance of more than 1200 kilometers, pure electric endurance of more than 200 kilometers, feed fuel consumption of 4.5 liters / 100 kilometers or less; hydrogen fuel cell version of the comprehensive endurance of more than 700 kilometers, 3 minutes of rapid replenishment.

It is worth mentioning that on the promotional poster of this debut, the new EPA1 platform has added the words compatible with the power exchange mode for the first time, and the extension ability of the new platform is expected.

Will Changan Deep Blue C385 become a hit in the new energy vehicle market?

At present, Changan Deep Blue C385 has opened the reservation experience channel on May 5, and the new car is expected to be officially listed before August, and the delivery will be opened in the third quarter. Entering the field of pure electric medium-sized cars, Changan Deep Blue C385 is ready, and the pricing range of new cars will be between 200,000 and 300,000, which means that the opponents in front of Changan Deep Blue C385 are the powerful Tesla Model 3 and BYD Han, and the latecomer Changan Deep Blue C385 knows the strength of competitors.

Turning over the 2021 annual data of the Association, Tesla Model 3 is thriving, with a cumulative delivery of more than 150,000 vehicles throughout the year, followed by the BYD Han family to deliver more than 110,000 vehicles, Changan Deep Blue C385 to shake the status of the two major competitors is not an easy task. In addition, Xiaopeng P7, Polar Fox Alpha S, Extreme Kr 001 and BYD Dolphin, which has not entered the market, are also potential competitors of Changan Deep Blue C385.

According to the analysis of several potential elements that have become a hit, first of all, the appearance of Changan Deep Blue C385 has done a stunning performance, successfully received praise from netizens at the beginning of the debut, and also increased everyone's attention to it. Secondly, for the first model under such a new brand, how to tell the good brand origin and technical background is also very important, which is conducive to increasing consumers' trust in the quality of the model, as Deng Chenghao said: Changan Automobile's experience accumulation in new energy technology for more than 20 years will be released on Changan Deep Blue. With the high quality and good reputation of Changan Automobile in the automobile market, everyone is assured of the product strength of Changan Deep Blue C385.

Finally, there is marketing, the potential users of Changan Deep Blue must be a young generation of consumer groups, the brand will create a new digital model in the sales system, will take the direct new retail model, although the layout time node is a little later, but from the brand release to the first product debut, Changan Deep Blue's confidence and determination shown are very sufficient, and whether the next can play new marketing is also the key factor in whether Changan Deep Blue C385 can become a popular model in the car market.