In recent years, changan automobile's sales have been fuel vehicles to support it, but seeing that the trend of new energy vehicles has come, transformation is imminent. Although from the current market point of view, Changan New Energy already has a representative work A0 class car Changan Ben Ben E-star, but this is only the beginning.
The E-star is like bait thrown out by Changan Automobile, and what comes back is the direct feedback of consumers. Judging from the current sales volume of Benben E-star, it is undoubtedly the first step for Changan Automobile to move towards new energy vehicles.
"Fishing" requires patience, in the end how much can be caught, but also depends on the technology and "bait" of the excellent degree, it is obvious that the Bait of Ben E-star is called a 9-point product, but the performance of Ben E-star is just the beginning, it is the first key for Changan Automobile to open Changan New Energy.
A "bait" can only catch one "fish", and if you want to cover the "fish pond", you have to cast a net!
How big this network is, how good the quality is, but also depends on the amount of funds, in order to weave this network, recently, Changan New Energy ushered in a B round of financing, previously planned to raise 3 billion yuan, but surprisingly, the amount of financing reached 4.9773 billion yuan, exceeding the target financing amount of nearly 2 billion yuan. If nothing else, just by looking at the amount of financing that exceeds the quota, we should think about how good the prospects of Changan New Energy are, and how high the recognition of Changan New Energy by investors is.
Why can Changan New Energy get so much financing?
First, it is inseparable from Changan New Energy's excellent technology and product strength.
We take Changan Automobile's upcoming C385 in the first half of this year as an example, Changan New Energy Automobile Company General Manager Deng Chenghao called it "the light of domestic goods", at the B round of financing signing meeting, Deng Zong clearly stated: "Our team from the entire power chassis, to the entire shape, to our functionalization, is in accordance with the core of the independent and controllable to promote." "It can be seen that in the original technology of new energy vehicles, our independent "brother" has achieved excellent results.
Of course, more than that, Changan Automobile has also independently developed and built three industry-leading new dedicated electric vehicle platforms of EPA0, EPA1 and EPA2, independently mastered the development capabilities of the "three electric" systems, and launched 0 fire batteries, Changan's new generation of super-collector electric drives, intelligent vehicle domain controllers "Changan Smart Core" and so on. In this way, new energy vehicles are a breakthrough, the way to break the situation of our own brands, and it is also the only way to achieve the "light of domestic goods".
The second is inseparable from the dreams cherished in the hearts of "Chang'an people".
The reason why Changan Automobile's financing is as high as nearly 5 billion yuan, part of which is funded by Changan Automobile's own internal employees. It also shows that they believe in the enterprise and care about the enterprise at the same time. The benefits of this also prove to other investors that Changan New Energy must be doing practical things and will go all out, after all, its own employees are also investing in it, which is not just a leader's thing, but a big guy's thing together. Moreover, these "Changan people" invest not only to make money, they also have the same dream, that is, to let their own brands mix in the field of new energy vehicles, so that those foreign companies can also come to see, our Chinese automobile is powerful!
The third is a complete strategic plan.
After talking about the product and talking about the dream, the next step is to go down to the ground step by step. According to Deng Chenghao, general manager of Changan New Energy Automobile Company, in addition to product strength and technical strength, they will also change the sales model, because the traditional distribution model is no longer applicable to this market, like many new forces now, using a direct sales model, the price is transparent and open, will not spend money unjustly, but only this way, it is not enough for users to remember Changan New Energy, so Changan New Energy will open up a new "direct sales model", there are advantages of the direct sales model at the same time, there are their own characteristics, at the meeting, Mr. Deng put forward the new concept of "owner butler", although the specific details were not disclosed, But Mr. Deng emphasized that this service will definitely make users "cool"! This is a strategic plan (service) that Changan New Energy is going to do now.
Of course, not only the above services, in the layout of the product, Changan New Energy also has its own "abacus", and Changan C385 is just an appetizer, the rest of the models, after the Changan C385 is listed, and then talk to everyone in detail!
‖ written at the end
It can be seen that in order to obtain this opportunity to "stand out" in the new energy vehicle market, Changan New Energy's financing of 5 billion yuan is only to solve the problem of project promotion, which consumes much more manpower and energy than we think! So is it worth so much to pay? I think only Changan itself knows, as Zhu Huarong, chairman of Changan Automobile, said: "In the next 10 years, the world will give birth to world-class Chinese brands, and Changan Automobile will be among them!" ”