"Changan Deep Blue is a new digital brand that Changan Automobile strives to build, which will shoulder the mission of impacting the mainstream new energy vehicle market of 150,000 to 300,000 yuan. At present, Changan Deep Blue has a series of product planning, the first car C385 is expected to be delivered in the third quarter of this year, pure electricity, hydrogen fuel cell, extended range three electric drive models will be listed simultaneously. Deng Chenghao, CEO of Chongqing Changan New Energy Automobile Technology Co., Ltd., told the online car market yesterday.
A few days earlier, at the Global Partnership Conference held in Chongqing, Changan Automobile officially released the long-brewed new energy vehicle brand "Deep Blue". "Changan is a large-scale automobile company, and the new energy strategy chooses 'Solid Foundation and New Innovation'. Changan V standard series, Uni series will implement the road to electrification, Avita is a smart high-end electric vehicle, and Changan Deep Blue, shouldering the mission of impacting the 150,000 to 300,000 mainstream mass pure electricity market. Chongqing Changan New Energy Technology Co., Ltd. will be responsible for the planning, development and marketing of Changan Deep Blue brand products. Under Deng Chenghao's description, Changan Automobile's new energy road is suddenly clear.
Deng Chenghao, CEO of Chongqing Changan New Energy Automobile Technology Co., Ltd
Statistics from the China Association of Automobile Manufacturers show that in 2021, domestic new energy vehicle sales exceeded 3.52 million, with a market share of 13.4%, and the annual sales of new energy vehicles in China have ranked first in the world for 7 consecutive years. According to the data from the Association of Passenger Vehicles, the retail sales of new energy passenger cars exceeded 445,000 units in March this year, and the retail penetration rate reached a record 28.2% in that month. However, the data also shows that the current sales structure of China's new energy vehicle market is still "strong" in the market below 150,000 yuan and more than 300,000 yuan, which is the so-called "dumbbell" market.
"Changan Deep Blue, including the EPA1 platform that gave birth to C385, our original intention and mission is to break through the new energy vehicle market of 150,000 to 300,000 yuan." China's electric vehicle market, more than 300,000 and less than 100,000 development are good, but between 150,000 and 300,000 is still a certain degree of difficulty. More than 300,000 yuan of electric vehicle consumers, many are running to the digital experience, these consumers basically have fuel vehicles at home, and less than 100,000 yuan of electric vehicle consumers, most of them are running to the use of transportation tools, the requirements for products are not high. However, for new energy vehicles of 150,000 to 300,000 yuan, consumer demand is very high, both good product experience and less anxiety, this market is the most difficult for many new energy vehicle brands to impact. Deng Chenghao said.
And Changan Deep Blue, with its product advantages born in the all-electric digital platform, in Deng Chenghao's view, has enough strength to impact the mainstream mass electric vehicle market of 150,000 to 300,000 yuan. "The technical foundation is definitely the core advantage and strong strength of Changan deep blue products!" Deng Chenghao stressed to the online car market.
It is understood that Changan Deep Blue All-Electric Digital Platform is a special platform for multi-energy supplementary forms of electric drive built by Changan in five years, with "four high advantages" of high efficiency, high performance, high intelligence and high safety. The products born on this platform will be equipped with a number of Changan's 20-year new energy vehicle research and development accumulation "black technology" including a new generation of super-collector electric drive system, micro-core high-frequency pulse heating technology, the first mass-produced autonomous car range extender system and an autonomous car hydrogen fuel cell system, the ultimate performance platform that takes into account the four-wheel drive for the future drive, the global speed OTA, and the highest L4 level intelligent driving.
Deng Chenghao revealed that the first model of the Changan deep blue brand, C385, will be officially delivered in the third quarter of this year, and when the new car is launched, it will launch three power models: pure electric version, extended range version and hydrogen fuel cell version. The hydrogen fuel cell version will also be China's first mass-produced hydrogen fuel cell car.
In terms of data, the length, width and height of the Navy C385 are 4820mm, 1890mm and 1480mm, the wheelbase is 2900mm, the aspect ratio is 0.78, the axle length ratio is 0.6, the body size is larger than the Model 3, and the wheelbase has exceeded the standard of the B-class car, almost reaching the level of the C-class car. In the interview, Deng Chenghao also repeatedly said to the online car market, "C385, is running to tesla Model 3, is to grab its market share."
Deng Chenghao introduced that as the core performance index of electric vehicles, under CLTC working conditions, the C385 pure electric version with endurance-based version has a comprehensive working range of more than 700 kilometers, the performance-based version has a maximum power of more than 190 kilowatts, and the power consumption is as low as 12.3 kWh/100 km or less; the range of the extended version full of oil and full power under the CLTC comprehensive working conditions can reach more than 1200 kilometers, the simple electrical comprehensive working conditions can reach more than 200 kilometers, and the fuel consumption is as low as 4.5 liters / Less than 100 km; the working range under the comprehensive CLTC standard of the hydrogen-electric version can reach more than 700 km, and the feed hydrogen consumption is as low as 0.65 kg/100km or less, which can achieve 3 minutes of ultra-fast energy replenishment.