Previously, it was reported that Changan New Energy will release the CD brand on the eve of the Beijing Auto Show in April, and the first new energy vehicle will also open pre-sale at the same time. From the perspective of time nodes, this model is about C385, and the new car will be divided into pure electric "high-end" CD brands.
On March 13, there was another media outbreak that Changan New Energy's new CD brand or named Qiyuan Automobile, the main body of the account is Chongqing Changan New Energy Automobile Technology Co., Ltd., and the avatar is Changan's new model C385, which represents the brand's first model C385. The information of Qiyuan Automobile can also be found on the national trademark information network, the application date is December 1 last year, the brand logo has a variety of alternatives, and the international classification is 12 categories - means of transport.
In this regard, the first electric to Changan new energy public relations department to verify, the following is the Q&A transcript:
Q: Changan New Energy launched the Kaiyuan Automobile brand, does it mean that Changan New Energy wants to change its name to Kaiyuan Automobile? Or a sub-brand? If it is a sub-brand, do we want to operate with a double brand?
A: No, it's not Kaiyuan
Q: What brand is Kaiyuan Automobile? I think the main body of its public account is Changan New Energy
A: This is just some registered names
Q: Is Changan New Energy sure to change its name? Or do you want to launch a sub-brand?
A: This is not very clear at present, wait for the company to release it to the public
From the above Q&A, it can be seen that whether the sub-brand of Changan Automobile is called Qiyuan Automobile has yet to be verified, and Changan New Energy may really be able to change its name.
brand
At present, the mixing correction of Changan New Energy is accelerating. On January 24, the signing ceremony of the B round of financing of Chongqing Changan New Energy Automobile Technology Co., Ltd. was held in Chongqing. At this point, the B round of financing work started by Changan New Energy in 2021 was announced to be successfully concluded after a year. In the end, 4.9773 billion yuan was raised, and nearly 2 billion yuan was raised beyond the plan.
After the capital increase, core employees also participated in the shareholding, and a total of about 3 million shares were obtained. Driven by this new mechanism, it undoubtedly has a great role in promoting the combat effectiveness and sense of belonging of employees, which is also seen as a sign of the further deepening of Changan New Energy Mixed Improvement.
I think that during the mixed reform, Changan New Energy's name change is also normal, but if the dual-brand operation is still a bit difficult, but he has the endorsement of Changan Automobile behind him, it is also possible to push the new.
products
Due to the heavy responsibility of Changan Automobile's new energy brand, Changan C385 was unveiled from the beginning.
In August 2021, at the Changan Automobile Science and Technology Ecology Conference, Changan released its new pure electric sedan code name "C385", which is the first strategic model of Changan's new "dedicated electric vehicle platform". On December 27, the first fully loaded prototype of the C385 officially rolled off the production line. According to previous news, the car will be available in pure electric and range extender hybrid versions, with a body length of 4800 mm, and is expected to be released in the second quarter of 2022.
In terms of appearance, the overall shape of the C385 new car adopts the "hatchback" style that is currently popular with young users, with a slight visual effect of a crossover car. The side is equipped with hidden door handles, the waistline is slightly raised, and the C-pillar window position has also been added with a rather ingenious design. The shape style of the rim is also in line with the positioning of pure electric vehicle models.
The body length, width and height of the Changan C385 may be 4800/1880/1480mm, and the wheelbase is 2880mm, which is larger than the Tesla Model 3 on the market, which is close to the body length of the Xiaopeng P5 and is expected to be positioned as an A+ class pure electric sedan.
From the current information, Changan C385 will be positioned in the mainstream pure electric family car market, and its main competitors will be Xiaopeng P5, Geometry A and GAC AIAN AION S and other models.
It is reported that Changan New Energy will be listed in 2025, and now is his critical period, if C385 can become a hit, it will lay a very solid foundation for it.