In April 2022, Changan Automobile, which started later than others, finally took the first step, and at the Changan Automobile Global Partner Conference, Zhu Huarong, chairman of Changan Automobile, announced that the Changan new energy vehicle brand was named the Deep Blue brand and 8 new energy products will be released in 2022.
What is the relationship between Changan Deep Blue and Changan Automobile? When can I buy a car? What are the products in the future? In the first technology sharing meeting after the official announcement of Changan Deep Blue, Pacific Automobile interviewed Deng Chenghao, CEO and senior engineer of Changan New Energy, to interpret the new brand of Changan Deep Blue for everyone.
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Changan Deep Blue and GAC Aean's nature imagination, it is not a new brand established from scratch, its predecessor is Changan New Energy. Changan New Energy Technology Co., Ltd. was established in 2017 when Changan announced the Shangri-La plan, and the plan for establishment was to do market-oriented reforms.
Changan UNI will be upgraded to Changan Automobile to create a sub-brand for the new generation of young consumer groups, and the future electrification transformation of the UNI series will still be based on energy saving, such as the use of IDD insertion and mixing technology.
Avita is an independent brand, this brand is not Changan's decision, Huawei and Ningde times are shareholders. Its products are built by the strengths of three technologies, in order to impact the high-end market of intelligent pure electric vehicles, with an exclusive CHN platform. The price of Avita's products will be higher than that of Changan Deep Blue.
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Chang'an Deep Blue is late, but Chang'an new energy technology is ahead of its time
From 2017 to 2022, in the past 5 years, China's new energy vehicle market has grown by leaps and bounds, for Changan Deep Blue, this is 5 years of losing the new energy vehicle market, and it may also be 5 years behind others. Fortunately, Chang'an Deep Blue clenched his teeth and endured loneliness. Five years of grinding a sword, about 2,000 people insisted, creating a pure electric drive exclusive platform EPA1 and the first model C385. Only those who sink their hearts into technology are worthy of admiration.
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Dimensions: L/W/H 4820 x 1890 x 1480 mm, wheelbase 2900 mm;
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Design: Frameless doors and hatchback design with concealed door handles
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Power: Provide pure electric / extended range / hydrogen fuel three kinds of power
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Acceleration: Pure electric rear-drive single-motor version with a maximum power of 190 kW and an acceleration of 5.9 s per 100 km/h
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Endurance: The official CLTC version of pure electric version has a battery life of 700+ km, and the comprehensive power consumption of CLTC is 12.3 kWh
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Is China's first hydrogen energy mass production car, Changan Deep Blue ready?
Changan Deep Blue not only focuses on pure electric vehicle models, but also provides extended range and hydrogen fuel cell power.
Hydrogen fuel cell power direction is not far away, deep blue C385 has disclosed the power details of the hydrogen fuel cell version, Deng Chenghao believes that hydrogen energy must have a future, because only hydrogen power can achieve carbon emissions to zero. Reducing carbon emissions is the country's long-term strategic policy, Changan began to develop hydrogen fuel cells from the 2010 Shanghai World Expo, 12 years of grinding a sword, it is expected that when the C385 is listed, it will also announce the price of the C385 hydrogen fuel cell version model at the same time and sell it to the outside world.
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Independent logo, aiming at the 150,000-300,000 electric vehicle market
Changan deep blue brand will target the 150,000-300,000 yuan of high-end pure electric vehicle market, code-named C385 brand new model final name will be officially announced in May, the same period also announced the brand LOGO. The new car will be launched in the second quarter of 2022, and Changan Deep Blue plans to launch a new product every six months in the future.
Of course, the deep blue brand will not only focus on pure electric vehicle models, but also expand to the direction of extended range and hydrogen fuel cell power, all of which will benefit from the functional expansion of Changan's self-developed pure electric platform EPA. In the future, the products of the Deep Blue brand will be built based on the EPA1 platform, and the EPA1 platform will also be open to internal and external enterprises in Changan.
Deng Chenghao said, "In the future, we will continue to expand cooperation with external enterprises, and many companies are already interested in the EPA platform and super electric drive, hoping that with the gradual opening of the platform, it will also be able to promote technological upgrading and industry progress." For the open platform Changan Deep Blue has the confidence to make its own advantages. ”
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Changan will not build its own charging station
Deng Chenghao said: Changan Deep Blue will not build its own energy system, and I think with the division of labor in the industry, there is no need to do so, if each one builds its own brand charging station, others can not use it, this is not a choice for the development of an industry to a mature stage, everyone is engaged in the so-called brand strong, we will not do it.
Changan Deep Blue will cooperate with several of the top charging service providers to cover more than 95% of domestic charging outlets. And it will also open all the data of Changan Deep Blue's car machine and mobile phone, avoiding downloading APP everywhere, and users can not only see the charging station there, but also book the charging pile.
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Chang'an Deep Blue will adopt a direct operation model
In the sales network, in the future, Changan Deep Blue will adopt the new retail format + direct sales model, and will build four major centers, including order center, delivery center, maintenance center, and butler center system.
The first three centers will include self-construction and social investment construction, the order center will be settled in the bustling business circle of the city, the butler center is a center that mainly serves users, and coordinates the services of each center, when each car is delivered, there will be a housekeeper and the user to connect to solve the user's various problems. The advantage of the direct operation model will be that the price is more transparent and the dynamic pricing is unified.
With the listing of the C385, 600 order centers of the Changan Deep Blue brand will also be opened, and the delivery center and maintenance center will begin recruitment in July and open with the delivery of the C385 in August.
Summary: Expect Chang'an's 100 billion to smash out of what
Looking at the current market, it seems that Chinese car brands are in the new energy vehicle market with Tesla sword and light sword shadow, Changan Automobile won the top spot in the fuel vehicle market before thinking of going to the new energy vehicle market to play two and then established Changan Deep Blue.
Everyone is anxious for Changan Automobile, in fact, Changan has its own pace, but it has been low-key and does not speak, and is immersed in active research and development. As early as 2017, Changan Automobile proposed to invest 100 billion yuan in the entire new energy vehicle field "Shangri-La" plan, and it has been five years since then.
Anxious, we finally saw the king of Chang'an in the past five years: EPA1 electric drive platform, 95% electric drive efficiency, pulse heating battery cells, providing pure electricity / range / hydrogen fuel three kinds of power and so on. Everyone suddenly woke up to the fact that Changan Automobile did not play two in the next game, but took out the wang explosive technology to continue to be a benchmark in the new energy vehicle market.
Next, you will see Changan Deep Blue to give you more surprises, and I think everyone is looking forward to experiencing the day of Changan C385.