Recently, Wuling, which claims that the people need to build what they need, has built an office chair that has been "dismantled" from the car. On April 22, Wuling Automobile officially announced that it officially launched the world's first standard first-class seat, specially prepared for workers, with safety, comfort and practicality, and can also obtain the general comfort experience of first class in the aircraft in different scenarios such as office or home, with a price of up to 3999 yuan.
Seat sales in the 3999 are average
According to reports, this seat is modified from the second row of Wuling Capgemini seats, and by installing a base with pulleys at the bottom, this car seat can be used in offices and study rooms. The main body of the chair is exactly the same as the independent seat on the car, equipped with headrests, armrests, leg rests, and even seat belts.
However, the price of this chair looks so close to the "needs of the people", and the price of 3999 can already buy a lot of high-end office ergonomic chairs.
The reporter learned through the e-commerce platform that about 1,000 yuan can buy an office chair that is well evaluated at the waist, head, elbow and leg support. At the same time, these office supplies ergonomic seats occupy a smaller volume than "car seats" and are more suitable for offices and study rooms.
Wuling's choice to "build" a "car dismantling office chair" is not a whim, before that, the Network began to popular with the Buick GL8 seat plus the cardan wheel base modification. On E-commerce platforms such as Taobao and Idle Fish, many merchants have provided spare parts such as car dismantling seats and seat bases for sale, and even many modified finished products, and the price of finished seats ranges from 600 yuan to 1200 yuan.
However, the car's dismantling seat is not too good in terms of breathability due to the use of rear seat cushions. At the same time, this type of demolition seat is larger and less suitable for offices with little aisle space. Therefore, after dismantling the car and assembling the seat for a period of time, it did not become a big hit.
Selling seats is not so much "cross-border marketing"
The DIY version of the car dismantling seat is relatively lower in price, so that everyone is generally not very interested in the Wuling car dismantling seat. The reporter saw on the official mini program of Wuling that the current sales of the seat are only single digits. At the same time, Wuling did not sell the seat in channels other than official mini programs and APP. Compared with the cost performance of automobiles and other products, as well as a wide range of sales channels, Wuling car dismantling office chairs do not seem to have a plan to "sell well".
As can be seen from the introduction of the Wuling seat, it highlights the modification of the second row of seats of Wuling Capgemini, and introduces the comfort and other aspects of the seat. In this way, the promotion of this round of seats is more like the selling point of Wuling in promoting seats.
In recent years, Wuling Automobile can be described as "6 have to fly" in cross-border marketing, whether it is the production of masks "what the people need, Wuling will create", or Wuling Hongguang MINI EV various modified joint shapes, or Wuling cooperation snail powder, etc., Wuling in marketing promotion continues to carry out cross-border cooperation to break the circle.
In the end, it does not matter how well this Wuling dismantling car seat sells. Because Wuling has recommended a wave of Wuling seats in this way is very "valuable", I have to say that this is another very successful "cross-border marketing".
Xiaoxiang Morning News reporter Hu Xiong