Text/Yang Zheng
After transforming into a pure electric car technology brand jointly created by China and foreign countries, the smart brand released its first new model, Genie #1, on April 25. Grown up smart genie #1 is a pure electric SUV, the pre-sale price of 190,000-230,000 yuan, from now on consumers pay 500 yuan in the official channel to book.
Genie #1 pre-sale price is 190,000 to 230,000 yuan
Different from the previous mini-car positioning, the size of the Genie #1 launched this time has been greatly improved, with a length of more than 4.2 meters and a wheelbase of 2.75 meters, entering the ranks of small SUVs. The new car is available in two configuration models, and after taking into account the subsidy for new energy vehicles, its official pre-sale price range is 190,000-230,000 yuan. At the same time, the official booking channel has been officially opened, and users can log on to the "smart car APP" or "smart car mini program" to make a reservation (the intention deposit is RMB 500). "Smart has grown up," said Tong Xiangbei, CEO of Smart Brand Global, "With the official launch of the first new mass production model, the smart brand has entered a new stage of full-speed development."
More novelty than size comes from electrification. At the beginning of the cooperation between the two sides, the positioning of the pure electric brand was selected for smart. Genie #1 is equipped with a 66 kWh ternary lithium battery, the maximum power of the electric drive system is 200 kW, the peak torque is 343 Nm, depending on the electric drive system, the pure electric mileage (CLTC conditions) of the two models is 530 km and 560 km respectively. It is worth mentioning that the new car is equipped with a battery intelligent temperature control management system that can preheat the battery to ensure that the battery can still be in the best working condition under the external low temperature state, thereby improving charging and output efficiency.
From the overall interior style, taking advantage of the opportunity of size enlargement, the interior of Genie #1 can be seen everywhere "Mercedes-Benz flavor". The new car also inherits the smart brand's "small and fine" configuration route, whether it is the 10-way adjustment of the front seats, dual-zone automatic thermostatic air conditioning, ventilation/heating seats, Beats audio, fragrance system and other traditional comfort features, or the new generation of convenience features such as 10-inch HUD head-up display, wireless charging of mobile phones, and 3.3 kW reverse charging.
In the field of intelligence, Genie #1 is equipped with a Qualcomm Snapdragon 8155 smart cockpit chip, which uses a 7nm process process and an 8-core CPU processor. The smart Pilot intelligent driver assistance system provides more intelligent protection in terms of active safety. The vehicle is equipped with up to 23 high-precision sensing hardware, which can realize 23 items (including L2+ level) intelligent driving assistance functions.
Full of Mercedes-Benz flavor
The cooperation between the two sides has also introduced more business model and user thinking innovation for the Smart brand. On the basis of the original smart times, the smart brand will build a co-creation platform to promote the connection between the brand and the user. As early as last May, Smart released its trendy lifestyle brand Smartidea. At the press conference, Smart released the "#1头号密友计划" to automatically unlock the participation rights of the event for all "booking car owners". By participating in smart co-creation activities, users can obtain and accumulate "growth value".
In terms of business model, Smart adopts the D2C direct sales agency business model with "user-centric, digital-driven" as the core concept. At present, Smart has completed the construction of the user digital ecosystem infrastructure. In 2022, nearly 150 independent sales and service outlets will be gradually rolled out, covering more than 40 domestic first-tier, new first-tier and second-tier cities.
Will smart grow up, will it be better?