The BBA has proved with actions that its electric car is a failure.
In fact, this range can be expanded a little, I can even say that European artificial electric vehicles are cool, the main reason is that Europe itself from the history is not too accepting of new energy vehicles, for European companies, the recognition of electric vehicles in the bones, far less than the United States and domestic so high.
The market culture is not recognized, resulting in the company itself does not have strong technical reserves and benign development strategies, resulting in most European electric vehicles, more like oil to electricity products, not that they do not want to build better electric vehicles, but for them, how to do electric vehicles in the end this problem is not clear.
Naturally, there is no Europe in the two major electric vehicle industry clusters in the global field.
This idea was further confirmed on the newly unveiled Smart, from design, positioning to battery life, intelligence, I can deeply feel the helplessness of European brands to build electric vehicles.
The first model of the new Smart is named Genie #1, priced at 190,000 yuan, the top price is 230,000, single motor drive, cruising range of 535km, 560km, acceleration of 6.7 seconds, battery capacity of 66 kWh.
In the introduction is still a conventional set of logic, a core 12.8-inch floating screen, but also with a 9.2-inch LCD dashboard, can provide voice interaction services, support mobile phone APP control, etc., OTA remote upgrade and some charging interfaces.
The configuration performance does not have a bright feeling, there is always a sense of effort to create a "very valuable" consumption concept of the configuration, and the rich configuration wants to bring consumers a desire to buy me.
The main reason is that the current homogenization of electric vehicles is too serious.
In the past, smart itself did not have too good sales, more than 100,000 pricing to buy a mini car, smart itself is a small car jointly developed by Swatch and Daimler, from the sales and revenue point of view itself is a failure product.
This brand has no brand value, Geely intervened to develop new energy, considering the current situation that there is basically no market for domestic mini cars, and promoted the work of this large smart.
But rationally, this smart has no appeal in the market.
The new forces that can be bought with a budget of 200,000 are already very strong, the first of which is that they can buy BYD Tang Hybrid, or Song PLUS EV, which is not much weaker than this smart from the perspective of technology, technology, and sense of technology.
From a technical point of view, smart is not very strong, for example, the power consumption of 100 kilometers is 12.3 degrees, and there is still a certain gap with the mainstream 11 degrees and 100 kilometers of electricity consumption.
At present, user feedback is relatively poor, mainly focusing on one point: why spend 200,000 yuan to buy a 4-meter 3 smart, this price, this size and this comprehensive expression, is it really attractive to the market?
The flexibility of the size rising to 4 meters will inevitably be lost, which means that the smart will no longer be a smart, and its opponent will be a Chinese electric vehicle, a new power electric vehicle, and this field has never been the field that Geely and Daimler are good at, can smart really rob the market of new forces?
Speaking of a budget of 200,000, users can choose to tang DM-i models, safety, space, luxury, technology, endurance comprehensive crushing, and then WM W6, zero-run C11 and other models are comprehensively surpassing smart.
It's 2022, and no one will think that smart is a luxury car, and no one will drive a 200,000 BBA to have face than the new forces.
Smart comprehensive point of view does not have too many advantages that are difficult to give up, throw it in the market, can easily find more than 5 alternatives, the probability of sales of this car, will not be particularly good.
Because Chinese consumers who have seen big winds and waves have long been immune to this European brand that once made money.